Government of India’s Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM) aims to provide sustainable livelihood opportunities to alleviate poverty in rural India. Enabling women’s socio-economic empowerment by developing strong local institutions to enhance livelihoods opportunities in the farm and non-farm sectors is a core pillar of the program. The Mission has so far supported over 300,000 women entrepreneurs through various farm and non-farm interventions.

Drawing on this experience, in 2019, the The World Bank and the Government of India signed an agreement for the National Rural Economic Transformation Project (NRETP). The project aspires to support women-led enterprise development by enabling access to finance, building markets and networks, and generating employment opportunities in rural areas. NRETP is currently being implemented across 13 states, 161 districts and 584 blocks and aims to support eighty thousand rural enterprises by June 2023.

To further support NRLM’s vision of creating a robust enabling entrepreneurial ecosystem for women in rural India under NRETP, STREE was constituted in December 2019. STREE – Solutions for Transformative Rural Enterprises and Empowerment (STREE) is a technical assistance initiative spearheaded by LEAD at Krea University which aims to drive women-led enterprise development, with research at the core of its work.

The STREE initiative is supported by the Bill & Melinda Gates Foundation.



Strengthen systems

Assist NRLM in designing, planning and implementing key non-farm project activities across 13 NRETP states

Integrate design thinking

Develop and test interventions using human-centric design thinking approaches as proof of concepts in select states to encourage enterprise creation, promotion and growth

Mobilise stakeholders

Mobilise institutions, community-based organisations, SHGs and private entities to ensure sustenance of the program activities

Measure impact

Design a robust monitoring, evaluation and learning (MEL) framework to facilitate data-driven decision making and to assess the progress of activities and the program impact

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