THE EFFICACY AND FINANCIAL SUSTAINABILITY OF MOBILE PHONE-BASED AGRICULTURAL EXTENSION

THE EFFICACY AND FINANCIAL SUSTAINABILITY OF MOBILE PHONE-BASED AGRICULTURAL EXTENSION
April 2011-Shawn Cole, Nilesh Fernando, Tarun Pokiya, Hee Kwon Seo, Niriksha Shetty
Lead Center : Centre for Microfinance (CMF)
Focus Area :Livelihoods

This policy brief describes lessons from a large-scale field experiment that has delivered mobile-phone-based agricultural information to cotton farmers in western India since 2011. According to a recent Indian national survey, just 5.7% of farmers report relying on information received from government extension programs. Extensions based on information and communication technologies (ICTs) offer an exciting alternative model to low-outreach, in-person field programs, given that in-person programs are much more costly (by an order of magnitude) and are much more logistically challenged when information needs are time-sensitive and the contents require individual tailoring.


Related Projects : Investigating the impact of a mobile-based agricultural extension service

This policy brief describes lessons from a large-scale field experiment that has delivered mobile-phone-based agricultural information to cotton farmers in western India since 2011. According to a recent Indian national survey, just 5.7% of farmers report relying on information received from government extension programs. Extensions based on information and communication technologies (ICTs) offer an exciting alternative model to low-outreach, in-person field programs, given that in-person programs are much more costly (by an order of magnitude) and are much more logistically challenged when information needs are time-sensitive and the contents require individual tailoring.