Agents continue to be the lifeblood of India’s life insurance sector, even with rapid urbanisation and advent of customer-friendly technologies. As there are several complexities associated with the sector, most consumers prefer taking the agent route to purchase a policy rather than through direct purchase. This note gives an insight into the role played by these financial intermediaries.
Role of Financial Intermediaries in the Indian Life Insurance Sector
Santosh Anagol, Shawn Cole, Shayak Sarkar
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Financial Well-being and Social Protection