Agents continue to be the lifeblood of India’s life insurance sector, even with rapid urbanisation and advent of customer-friendly technologies. As there are several complexities associated with the sector, most consumers prefer taking the agent route to purchase a policy rather than through direct purchase. This note gives an insight into the role played by these financial intermediaries.
![](https://ifmrlead.org/wp-content/uploads/2011/01/6266-915x608.jpg)
Role of Financial Intermediaries in the Indian Life Insurance Sector
Santosh Anagol, Shawn Cole, Shayak Sarkar
2011