Qualitative Research: Something more than mere description
nvolves coding and theme development. Coding in qualitative research involves marking segments with ideas, concepts and relevant points. Categorisation of these codes develops themes. As the codes are generated from the data during the course of the study, there is simultaneous collection and analysis of data in qualitative research. Unlike quantitative research, content analysis of qualitative studies involves not only the manifest of the data, it involves the latent content of the data as well. Thus, qualitative research is more than a mere description of events.