Merchant Perspectives on the BHIM Experience

Mandar Kagade, Janak Priyani, Diksha Singh, Raghav Katyal


This note discusses learnings and insights from Catalyst’s pilot UPI awareness and activation campaign, followed by insights from a feedback survey that was conducted in March 2018. It provides an analytical perspective on the features that work in favour of the BHIM application, and barriers to its wider adoption and use.


Learning note

Thematic Area

Financial Well-being and Social Protection