Using ethnographic and in-depth qualitative interview research methods, this study sought to understand the factors that influence usage of cash and digital payment solutions among microbusinesses and market clusters of Jaipur, India. This report presents insights on the transaction profile and preferences of different types of enterprises, and identifies potential channels of intervention.
Is Cash the King?
Shilpa Pandit, Preethi Kannan, Vedika Inamdar, Praveen, Deepthi Kc
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Small, Growing Businesses and Employment