Fintech Customer Centricity

Jayshree Venkatesan, Varinder Gambhir, Sunanda Singhal, Myla Swallow


This playbook aims to equip fintech companies with the tools essential to design customer-centric products and delivery models. Drawing on tools such as the CGAP Customer Centric guide, the Do It Yourself (DIY) toolkit developed by Nesta and Quicksand, the playbook provides insights from Catalyst’s experience in applying principles of customer centricity in its incubator program.



Thematic Area

Financial Well-being and Social Protection