The benefits of user-centered design in design and testing for Base-of Pyramid (BoP) related products have been generally established. However, conducting extensive field tests in rural villages can be daunting. Besides the expense of conducting multiple field visits in remote locations, the process of transforming those design insights into a manufactured design change can take weeks. These barriers can lead some firms to forego obtaining valuable user feedback during the initial design research process. This report presents findings from two case studies, based in Chennai, India, which investigate the benefits of conducting rural BoP product tests in an urban environment.
Assessing the Benefits of Early Stage Design Research of Rural Bop-Focused Energy Solutions in Urban Settings
Selvan Thandapani, Richard Woodbridge
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Institutions and Society