window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-C3TX74X7XK'); Testing IVRS as a Tool to Promote Digital Payment Adoption Among Micro and Small Merchants | LEAD at Krea University

Testing IVRS as a Tool to Promote Digital Payment Adoption Among Micro and Small Merchants

Catalyst

2019

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This field story presents learnings from a study which tested a dedicated Interactive Voice Response System (IVRS) platform to spread awareness about digital payments among small merchants.

Type

Field Story

Thematic Area

Small, Growing Businesses and Employment

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