Marketing Manager Consultant, STREE

Type: Consultancy 

Location: New Delhi (with travel to partner states)

Duration: Full-time 

Salary: Commensurate with qualifications and experience 

About LEAD at Krea University: 

LEAD is an action-oriented research centre of IFMR Society (a not-for-profit society registered under the Societies Act), leverages the power of research, innovation and co-creation to solve complex and pressing challenges in development. LEAD specialises in developing in-depth granular understanding of socio-economic contexts and harnessing actionable insights that have a wide range of applications in industry, policy, and academia. LEAD is a collaborative hub that brings experts from diverse disciplines and sectors together to develop innovative solutions by harnessing innovation, technology and analytics. 

STREE is a technical assistance initiative spearheaded by LEAD at Krea University in collaboration with (DAY-NRLM), which aims to drive women-led enterprise development, with research at the core of its work.

About the Position: 

We are seeking a dynamic professional in marketing and digital marketing to support rural SHG-made products and services.

Responsibilities:

• Design and implement customised marketing solutions for rural women micro and macro entrepreneurs, including product development, capacity building, financial solutions and marketing plans;
• Develop an industry-standard marketing curriculum for women entrepreneurs and community cadres;
• Strengthen the existing cadre of the grassroot trainers to troubleshoot queries and develop community-level ecosystems to provide practical solutions on e-marketing;
• Provide support to SRLMs and NRLM in implementing marketing initiatives, and reporting across thematic areas as well as inter-departmental coordination;
• Develop plans and training modules which will include components of product development, product standardisation, financial management, branding, packaging, and marketing;
• Participate in the existing non-farm programs and initiatives;
• Build relations with potential clients, government departments, and private players for potential collaborations.
• Design communication tools to share with customers/distributors;
• Design any specific communication and marketing plans for days/festivals and SARAS;
• Maintain monthly marketing reports and updates internally and externally to key stakeholders;
• Manage and track marketing spend and budgets closely on a year-to-year basis;
• Ensure that all marketing materials, POSMs, content, tools and all related deliverables needed by distributors and commercial team are delivered on time and in full;
• Assist in documenting progress against project implementation plans, results matrix, milestones and targets and compiling quarterly and yearly reports;
• Perform other duties within their functional profile as deemed necessary for the efficient functioning of NRLM;
• Develop guidance notes, guidelines, and other documents at the national level to support programme implementation;
• Conduct thorough market research to identify demand trends and target audiences for SHG products, developing strategies to position these products effectively within relevant market segments;
• Provide inputs to the creative team and also create and post content on social media (paid and non-paid) for the promotion of the SARAS brand to draw traffic to the physical store as well as the e-commerce platform (s);
• Ensure that the sales targets are achieved from sales platforms;
• Build a database of customers, take feedback from them and keep them engaged with the brand;
• Build and execute brand campaigns that highlight the unique value of SHG products
• Collaborate with creative teams to design compelling narratives and promotional materials that resonate with consumers;
• Build a database of loyal customers, take feedback from them and keep them emotionally engaged with the brand;
• Work closely with the supply chain team to ensure product availability aligns with marketing campaigns and promotional timelines, optimising product distribution and delivery;
• Identify and establish partnerships with retailers, online platforms, and local distributors to expand market reach for SHG products, leveraging supply chain strengths to drive distribution efficiency.

Key Qualifications and Requirements: 

• A post-graduation degree with a full-time two-year Diploma in MBA, Marketing Management, Development Studies or related fields from an institute of national and international repute;
• 4-8 years of work experience at a junior/middle management level in the areas of marketing and supply chain management;
• High levels of proficiency in Microsoft Word, Excel, PowerPoint, and Internet applications;
• Proven experience as a Marketing Manager or similar role;
• Good understanding of market research techniques, data analysis and statistics methods;
• Thorough knowledge of strategic planning principles and marketing best practices;
• Familiarity with social media and web analytics;
• Creativity and commercial awareness;
• Excellent communication and people skills;
• Proficiency in spoken and written English and Hindi is required.

Preferences: 

• Experience in managing for rural poor and /or experience in enterprise promotion, business advisory services, and forward and backward linkages;
• Track record of working with rural areas and promoting non-farm livelihoods in rural communities;
• Experience working with various groups like SHGs, producer companies, joint liability groups, etc.

Application Instructions: 

Deadline: Applications will be open till the position is filled. To apply, please collate your resume, a cover letter and writing sample in a single PDF and apply in the form here. 

Note: Due to the large volume of applications we receive, we are unable to contact each candidate individually regarding the status of their application. Only shortlisted applicants will be contacted for interview purposes.