Train the trainer: Promoting savings by training Banking Correspondent Agents in Andhra Pradesh

Principal Investigators: Shawn Cole (Harvard Business School), Laura Litvine (UCL), Santadarshan Sadhu (CMF)
Research Team: Thomas van den Aarssen
LEAD Centre: Centre for Microfinance (CMF)
Focus Area: Livelihoods
Project Geography: Andhra Pradesh
Partner: FINO
Status: Ongoing

Background:

Inspired by the idea that not only access, but capability is also a barrier to savings, we will try and encourage savings through a technology-driven financial literacy campaign targeted at Customer Service Points (CSP).We propose to address the high costs and low retention rates usually faced by financial literacy interventions by investigating the efficiency of two innovations: (1) Training and incentivizing CSPs to deliver financial information and improve product use, and (2) Providing financial information via mobile phone directly to end users.