[vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text letter_spacing=""]<p><strong>Creating digital footprints for credit access</strong></p>
<p><img src="https://cashlesscatalyst.org/wp-content/uploads/2018/02/credit-as-a-hook-banner.jpg" alt="" width="100%"  class="alignleft size-medium wp-image-25869" /></p>
<p>Catalyst with Nupay launched the fixed-store merchant acquisition drive in the Sodala and Shashtri Nagar regions of Jaipur to advance the acceptance of ‘credit as a hook’, for adoption of digital payment solutions. About 60 merchants were approached during the kick-off drive. Capital First, our credit partner is helping with assessing credentials of merchants who are interested in building their credit history.</p>
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<p><strong>Customer segmentation study in Bhatta Basti </strong></p>
<p>The 'Customer Segmentation study' helped the Catalyst's low-income cluster team recognize potential early adopters from the ultra-poor region of Bhatta Basti, Jaipur. These were those who had opened their bank account, had created ATM PIN on their own; and owned a smart phone.  With the personal visit and hand holding support, 50 out of 72 potential adopters were on boarded to the UPI platform within two weeks.</p>
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<p><strong>Intervention with e-Mitras</strong></p>
<p><img src="https://cashlesscatalyst.org/wp-content/uploads/2018/09/e-mitras.jpg" alt="" width="100%" class="alignleft size-medium wp-image-25875" /></p>
<p>Catalyst launched a campaign to promote the use of UPI as a mode of payment at e-Mitra centres across Jaipur. The team visited about 200 e-Mitras and about 100 of these were further selected for consumer-merchant hand-holding to assist with transactions</p>
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