[vc_row equal_height="yes" content_placement="middle" type="image" bg_position_horizontal="center" enable_parallax="false" parallax_speed="0.4" padding_top="65" padding_bottom="65" bg_image="8295"][vc_column][vc_row_inner content_placement="middle"][vc_column_inner width="1/6"][vc_single_image image="10108" img_size="full" alignment="center" animation="animate-when-visible" css_animation="el-fade"][/vc_column_inner][vc_column_inner width="5/6"][vc_custom_heading text="Catalyst FINposium 1" font_container="tag:h2|font_size:26px|text_align:left|color:%23ffffff|line_height:32px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing="" css=".vc_custom_1494245121362{margin-bottom: 0px !important;}"][vc_column_text text_color="#ffffff" font_size="18px" letter_spacing="" el_class="lh24"]<strong>Event:</strong> Working Group Meeting
<strong>Date:</strong> May 26<sup>th</sup>, 2015
<strong>Location:</strong> Mumbai
<strong>Attendance:</strong> 38 participants representing 28 organizations[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type="color" bg_color="#ffffff"][vc_column][vc_row_inner][vc_column_inner][vc_custom_heading text="OBJECTIVES" font_container="tag:h2|font_size:26px|text_align:left|color:%23383b3b|line_height:32px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing="" css=".vc_custom_1484053019781{margin-top: 30px !important;}"][vc_column_text text_color="#383b3b" font_size="18px" letter_spacing="" el_class="lh24"]
<ul class="pclist-red">
 	<li>Formulate the collective vision: create a shared understanding of the partnership’s rationale and objectives;</li>
 	<li>Develop an initial view on the partnership’s target customer and merchant segments;</li>
 	<li>Identify preliminary project ideas for collective action and experimentation; and</li>
 	<li>Align on core focus areas (i.e., "task forces") to guide the research and analysis agenda of the partnership.</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type="color" bg_color="#ffffff" padding_top="0"][vc_column][vc_custom_heading text="KEY OUTCOMES" font_container="tag:h2|font_size:26px|text_align:left|color:%23373a3a|line_height:32px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_row_inner equal_height="yes"][vc_column_inner width="1/2"][vc_column_text text_color="#383b3b" font_size="18px" letter_spacing="" el_class="lh24"]<strong>Collective Vision:</strong>

Partners identified the core vision of the partnership to focus on ‘paradigm shifts’ accelerating the adoption of digital payments, as opposed to activities that add incremental value over the business-as-usual scenario. Partners also recognized the need to focus on financial inclusion through last mile service delivery, viewing the small retailer (“kirana store”) as a critical anchor to achieve this vision.[/vc_column_text][vc_column_text text_color="#383b3b" font_size="18px" letter_spacing="" el_class="ptext-justify lh24"]<strong>Customer/ Merchant Segmentation:</strong>

Partners identified several criteria to potentially identify and segment target customers and merchants –
<ul class="pclist-red">
 	<li>For customers - working age, type of employment and location as key criteria; and</li>
 	<li>For merchants - digital savviness, size of business, and level of present use of banking services.</li>
</ul>
[/vc_column_text][/vc_column_inner][vc_column_inner width="1/2"][vc_column_text text_color="#383b3b" font_size="18px" letter_spacing="" el_class="lh24"]<strong>Project Ideation:</strong>

When developing their “dream projects”, partners identified several project ideas, which revolved around two core themes:
<ul class="pclist-red">
 	<li>Digitizing micro ecosystem, i.e., transforming a small geographical area or sector into a fully digitized ecosystem for payments; and</li>
 	<li>Offering a network of incentives, i.e., employing a combination of incentives from government, FMCGs, banks, etc., to drive the uptake of digital payments.</li>
</ul>
[/vc_column_text][vc_column_text text_color="#383b3b" font_size="18px" letter_spacing="" el_class="lh24"]<strong>Task Force Allocation:</strong>

Partners identified, and voted on their preferences to be included in one or more of the four task forces to guide the Partnership’s agenda –
<ul class="pclist-red">
 	<li>Merchant research,</li>
 	<li>Consumer research,</li>
 	<li>Policy and regulations, and</li>
 	<li>Projects.</li>
</ul>
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