[vc_row full_height="yes" content_placement="middle" text_align="center" text_color="#ffffff" type="image" enable_parallax="false" parallax_speed="0.3" padding_top="0" padding_bottom="0" padding_left="0" padding_right="0" bg_image="8815"][vc_column][kleo_gap size="100px"][vc_row_inner][vc_column_inner width="1/2"][/vc_column_inner][vc_column_inner width="1/2"][vc_custom_heading text="MHARO DIGI JAIPUR" font_container="tag:h2|font_size:26px|text_align:right|color:%23ffffff|line_height:32px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing=""][vc_column_text text_color="#ffffff" font_size="18px" letter_spacing="" el_class="lh24"]
<p style="text-align: right;">Catalyst will combine new technology, business models, and innovations to help merchants and consumers (in particular the poor and disadvantaged) to move towards a cashless economy in Jaipur. The pilot will conduct tests on 4 themes. Firstly, aiming to convert the flow of wage accounts in the informal sector from cash to digital. Secondly, incentivizing and strategizing the consumers to use digital accounts. Thirdly, developing innovative business models for the merchants to reduce their cost of conducting business. Lastly, it aims to digitize the collections of consumer brands and distributors.</p>
[/vc_column_text][/vc_column_inner][/vc_row_inner][kleo_gap size="40px"][/vc_column][/vc_row][vc_row type="color" bg_color="#f8f8f8" column_gap="no" padding_top="0" padding_bottom="0"][vc_column z_index="10" css=".vc_custom_1454348779620{margin-top: -40px !important;background-color: #ffffff !important;}" offset="vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-1 vc_col-md-10 vc_col-xs-12"][vc_row_inner equal_height="yes" content_placement="middle" css=".vc_custom_1454272966774{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;}"][vc_column_inner width="1/2" offset="vc_col-lg-7 vc_col-md-7 vc_col-xs-12" css=".vc_custom_1486038720570{padding-right: 5% !important;padding-left: 5% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}"][kleo_gap][vc_custom_heading text="MERCHANT ACCEPTANCE AT SCALE" font_container="tag:h2|font_size:26px|text_align:left|color:%23d11e3c|line_height:32px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing=""][vc_column_text text_color="#373a3a" font_size="18px" letter_spacing="" el_class="lh24"]
<ul class="pclist-red">
 	<li>Target small/micro merchants and individual service providers for digital payment acceptance</li>
 	<li>Promote multiple payment options (card, UPI, wallet) relevant to merchant type</li>
 	<li>Enable consumer adoption of digital payments (e.g., e-Mitra channel)</li>
 	<li>City wide awareness, financial literacy and merchant/consumer protection drive</li>
</ul>
[/vc_column_text][/vc_column_inner][vc_column_inner width="1/2" offset="vc_col-lg-5 vc_col-md-5 vc_col-xs-12" css=".vc_custom_1486038734347{padding-right: 0px !important;padding-left: 0px !important;background-image: url(http://cashlesscatalyst.org/wp-content/uploads/2016/12/jaibur-img-1.jpg?id=8796) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}"][kleo_gap size="200px"][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height="yes" content_placement="middle" css=".vc_custom_1454350387279{margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;}" el_id="about"][vc_column_inner width="1/2" offset="vc_col-lg-7 vc_col-md-7 vc_col-xs-12" css=".vc_custom_1486038749161{padding-right: 0px !important;padding-left: 0px !important;background-image: url(http://cashlesscatalyst.org/wp-content/uploads/2016/12/jaibur-img-2.jpg?id=8798) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}"][kleo_gap size="200px"][/vc_column_inner][vc_column_inner width="1/2" offset="vc_col-lg-5 vc_col-md-5 vc_col-xs-12" css=".vc_custom_1486038761002{padding-right: 5% !important;padding-left: 5% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}"][kleo_gap size="50px"][vc_custom_heading text="DIGITAL PAYMENT FOR TRANSPORT" font_container="tag:h2|font_size:26px|text_align:left|color:%23d11e3c|line_height:32px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing=""][vc_column_text text_color="#373a3a" font_size="18px" letter_spacing="" el_class="lh24"]
<ul class="pclist-red">
 	<li>Interoperable payment solution for buses, metro and auto/taxis enabling mass public to pay digitally</li>
 	<li>Solution meets transaction speed needs of the usage</li>
</ul>
[/vc_column_text][kleo_gap size="6px"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row el_id="specialities" text_align="center" type="image" bg_position_horizontal="center" enable_parallax="false" parallax_speed="0.3" column_gap="no" padding_top="" padding_bottom="" margin_top="-40px" bg_image="8811"][vc_column][kleo_gap size="150px"][kleo_gap size="150px"][/vc_column][/vc_row][vc_row type="color" bg_color="#f8f8f8" column_gap="no" padding_top="0" padding_bottom="0"][vc_column z_index="10" css=".vc_custom_1454348779620{margin-top: -40px !important;background-color: #ffffff !important;}" offset="vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-1 vc_col-md-10 vc_col-xs-12"][vc_row_inner equal_height="yes" content_placement="middle" css=".vc_custom_1454272966774{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;}"][vc_column_inner width="1/2" offset="vc_col-lg-7 vc_col-md-7 vc_col-xs-12" css=".vc_custom_1486038720570{padding-right: 5% !important;padding-left: 5% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}"][kleo_gap size="50px"][vc_custom_heading text="DIGITIZE INCOME FOR LOW WAGE EARNERS" font_container="tag:h2|font_size:26px|text_align:left|color:%23d11e3c|line_height:32px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing=""][vc_column_text text_color="#373a3a" font_size="18px" letter_spacing="" el_class="lh24"]
<ul class="pclist-red">
 	<li>Salary digitization of informal, industrial and contract workers with annual income less than INR 2 lakhs</li>
 	<li>Easy to use and cost effective solution for employer while enabling employees to pay digitally with easy access to cash</li>
</ul>
[/vc_column_text][kleo_gap size="32px"][/vc_column_inner][vc_column_inner width="1/2" offset="vc_col-lg-5 vc_col-md-5 vc_col-xs-12" css=".vc_custom_1486040690329{padding-right: 0px !important;padding-left: 0px !important;background-image: url(http://cashlesscatalyst.org/wp-content/uploads/2016/12/jaibur-img-3.jpg?id=8803) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}"][kleo_gap size="200px"][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height="yes" content_placement="middle" css=".vc_custom_1454350387279{margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;}"][vc_column_inner width="1/2" offset="vc_col-lg-7 vc_col-md-7 vc_col-xs-12" css=".vc_custom_1486040724708{padding-right: 0px !important;padding-left: 0px !important;background-image: url(http://cashlesscatalyst.org/wp-content/uploads/2016/12/jaibur-img-4.jpg?id=8804) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}"][kleo_gap size="200px"][/vc_column_inner][vc_column_inner width="1/2" offset="vc_col-lg-5 vc_col-md-5 vc_col-xs-12" css=".vc_custom_1486043036709{margin-bottom: 5px !important;padding-right: 5% !important;padding-left: 5% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}"][kleo_gap][vc_custom_heading text="CREDIT INCENTIVE + VALUE ADD SERVICES FOR MERCHANTS" font_container="tag:h2|font_size:26px|text_align:left|color:%23d11e3c|line_height:32px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing=""][vc_column_text text_color="#373a3a" font_size="18px" letter_spacing="" el_class="lh24" css=".vc_custom_1486043502787{margin-bottom: 0px !important;}"]
<ul class="pclist-red">
 	<li>Evaluate and rollout new business models to use credit as an incentive for merchants to adopt digital payments</li>
 	<li>Test lending marketplace model leveraging India Stack solutions including data vault</li>
 	<li>Test impact of rewards, rebates, EMI and other value add services</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row el_id="specialities" text_align="center" type="image" bg_position_horizontal="center" enable_parallax="false" parallax_speed="0.3" column_gap="no" padding_top="" padding_bottom="" margin_top="-40px" bg_image="8809"][vc_column][kleo_gap size="150px"][kleo_gap size="150px"][/vc_column][/vc_row][vc_row type="color" bg_color="#f8f8f8" column_gap="no" padding_top="0" padding_bottom="0"][vc_column z_index="10" css=".vc_custom_1454348779620{margin-top: -40px !important;background-color: #ffffff !important;}" offset="vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-1 vc_col-md-10 vc_col-xs-12"][vc_row_inner equal_height="yes" content_placement="middle" css=".vc_custom_1454272966774{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;}"][vc_column_inner width="1/2" offset="vc_col-lg-7 vc_col-md-7 vc_col-xs-12" css=".vc_custom_1486038720570{padding-right: 5% !important;padding-left: 5% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}"][kleo_gap size="50px"][vc_custom_heading text="DIGITIZE MERCHANT SUPPLY CHAIN" font_container="tag:h2|font_size:26px|text_align:left|color:%23d11e3c|line_height:32px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing=""][vc_column_text text_color="#373a3a" font_size="18px" letter_spacing="" el_class="lh24"]
<ul class="pclist-red">
 	<li>Digitize small retailers, businesses and kirana stores for order management and payments with their B2B supply chain</li>
 	<li>Evaluate and rollout integration of value-add services like credit, cash flow, tax management and accounting solutions</li>
</ul>
[/vc_column_text][kleo_gap size="32px"][/vc_column_inner][vc_column_inner width="1/2" offset="vc_col-lg-5 vc_col-md-5 vc_col-xs-12" css=".vc_custom_1486041184731{padding-right: 0px !important;padding-left: 0px !important;background-image: url(http://cashlesscatalyst.org/wp-content/uploads/2016/12/jaibur-img-5.jpg?id=8806) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}"][kleo_gap size="200px"][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height="yes" content_placement="middle" css=".vc_custom_1454350387279{margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;}"][vc_column_inner width="1/2" offset="vc_col-lg-7 vc_col-md-7 vc_col-xs-12" css=".vc_custom_1486041225685{padding-right: 0px !important;padding-left: 0px !important;background-image: url(http://cashlesscatalyst.org/wp-content/uploads/2016/12/jaibur-img-6.jpg?id=8807) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}"][kleo_gap size="200px"][/vc_column_inner][vc_column_inner width="1/2" offset="vc_col-lg-5 vc_col-md-5 vc_col-xs-12" css=".vc_custom_1486038761002{padding-right: 5% !important;padding-left: 5% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}"][kleo_gap size="38px"][vc_custom_heading text="INSTILL DIGITAL BEHAVIOR IN CONSUMER THROUGH CREDIT, SAVINGS &amp; INVESTMENT" font_container="tag:h2|font_size:24px|text_align:left|color:%23d11e3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing=""][vc_column_text text_color="#373a3a" font_size="18px" letter_spacing="" el_class="lh24" css=".vc_custom_1486043958091{margin-bottom: 15px !important;}"]
<ul class="pclist-red">
 	<li>Digitization of MFI loan repayments</li>
 	<li>Enable credit for consumers based on their digital transaction history</li>
 	<li>Test innovative micro-saving and investment solutions for low income individuals</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row el_id="footer_area" text_align="center" type="image" bg_position_horizontal="center" enable_parallax="false" column_gap="no" padding_top="70px" padding_bottom="50px" margin_top="-40px" bg_image="7886"][vc_column width="1/4"][/vc_column][vc_column width="1/2" offset="vc_col-lg-offset-0 vc_col-md-offset-0 vc_col-sm-offset-0"][vc_single_image image="7888" img_size="full" alignment="center"][vc_column_text text_color="#ffffff" font_size="14px" letter_spacing="" css=".vc_custom_1484826151396{margin-top: 35px !important;margin-bottom: 5px !important;padding-right: 20px !important;}"]
<p style="text-align: center;">CATALYST is an initiative seeded by an alliance between the Government of India &amp; USAID, to expand digital payments and financial inclusion in India, especially for small merchants and low-income consumers.</p>
[/vc_column_text][kleo_gap][vc_column_text letter_spacing="" css=".vc_custom_1484051069491{margin-bottom: 0px !important;}"]
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