[vc_row equal_height="yes" el_id="first-section" inner_container="no" type="image" enable_parallax="false" parallax_speed="0.4" padding_top="0" padding_bottom="0" fixed_height="899px" bg_image="10072"][vc_column][vc_row_inner inner_container="yes" min_height="899px" bg_pos_h="center" bg_pos_v="top" css=".vc_custom_1488466522945{background-position: 0 0 !important;background-repeat: no-repeat !important;}" el_id="white-triangle1"][vc_column_inner offset="vc_col-lg-4 vc_col-md-8 vc_col-xs-12"][kleo_gap size="120px" visibility="visible-xs"][kleo_gap size="160px" visibility="visible-sm"][kleo_gap size="200px" visibility="visible-md,visible-lg"][vc_custom_heading text="MHARO DIGITAL JAIPUR" font_container="tag:h1|font_size:36px|text_align:left|color:%23ffffff|line_height:42px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_column_text text_color="#ffffff" font_size="16px" letter_spacing="" letter-spacing="75"]Under a partnership with the Government of Rajasthan, Catalyst has set up its very first digital payments lab in Jaipur, a tier 2 city with a three million plus population, over 65,000 registered small merchants, and a likely equal number of informal ones. Using a combination of new technologies, business models, and institutional innovations, Catalyst seeks to help Jaipur's small merchants and low-income consumers move towards a less cash economy.[/vc_column_text][kleo_button title="Watch Video" href="https://www.youtube.com/watch?v=jOkQfM-05fI?rel=0" style="custom" border_width="1px" position="left" size="lg" special="no" icon="0" font_size="14px" letter_spacing="" custom_background="#d01f3c" custom_bg_hover="#ffffff" custom_text="#ffffff" custom_text_hover="#d01f3c" custom_border="#d01f3c" custom_border_hover="#d01f3c"][/vc_column_inner][vc_column_inner offset="vc_col-lg-3"][/vc_column_inner][vc_column_inner offset="vc_col-lg-4 vc_col-md-4 vc_col-xs-12"][kleo_gap size="213px" visibility="visible-xs,visible-sm"][kleo_gap size="634px" visibility="visible-md,visible-lg"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_section parallax="content-moving" parallax_image="12246" parallax_speed_bg="2.5" css=".vc_custom_1519826857987{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}"][vc_row el_id="services" type="color" bg_color="rgba(255,255,255,0.01)" padding_top="" padding_bottom="" inline_style="background: transparent;"][vc_column][vc_row_inner equal_height="yes" css=".vc_custom_1519804882519{margin-bottom: 20px !important;padding-top: 5% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}"][vc_column_inner][vc_custom_heading text="ENABLING AN ECOSYSTEM APPROACH TO LAST MILE DIGITAL PAYMENTS" font_container="tag:h2|font_size:36px|text_align:center|color:%23ffffff|line_height:42px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing="" el_class="text-uppercase"][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height="yes" css=".vc_custom_1519809533400{margin-bottom: 20px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}"][vc_column_inner css=".vc_custom_1519809472091{padding-top: 2% !important;padding-bottom: 2% !important;background-color: rgba(0,0,0,0.5) !important;*background-color: rgb(0,0,0) !important;}"][vc_single_image image="12243" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade" css=".vc_custom_1519809482562{padding-top: 4% !important;}"][vc_column_text text_color="#ffffff" font_size="18px" letter_spacing="" el_class="lh24" letter-spacing="75" css=".vc_custom_1519825522899{padding-right: 5% !important;padding-left: 5% !important;}"]
<p style="text-align: center;">Our focus is on solving coordination-based market failures through a local ecosystem approach to drive routine &amp; high-frequency payments and change behavior of small merchants and consumers</p>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row equal_height="yes" content_placement="middle" type="color" inline_style="background: transparent;"][vc_column width="1/5" css=".vc_custom_1519816641993{padding-top: 20px !important;padding-right: 4% !important;padding-bottom: 20px !important;padding-left: 4% !important;background-color: #ffffff !important;}"][vc_row_inner equal_height="yes" content_placement="top" gap="35" el_class="mtop130"][vc_column_inner][vc_single_image image="12223" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade" css=".vc_custom_1519810152473{margin-bottom: 0px !important;}"][vc_custom_heading text="CONSUMERS" font_container="tag:h2|font_size:28px|text_align:center|color:%23373a3a|line_height:34px" google_fonts="font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing="" el_class="text-uppercase" css=".vc_custom_1519825678878{margin-top: 0px !important;}"][vc_column_text text_color="#373a3a" font_size="18px" letter_spacing="" el_class="lh24" letter-spacing="75" css=".vc_custom_1519810064981{padding-right: 5% !important;padding-left: 5% !important;}"]
<p style="text-align: center;">Expanding reach and coverage to drive consumer demand for digital payment acceptance</p>
[/vc_column_text][kleo_gap size="50px"][vc_single_image image="12226" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade" css=".vc_custom_1519811022211{margin-bottom: 0px !important;}"][vc_custom_heading text="Inclusive digital finance in low-income slums" font_container="tag:h3|font_size:20px|text_align:center|color:%23373a3a|line_height:26px" google_fonts="font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal" css_animation="fadeIn" letter_spacing="" css=".vc_custom_1519811288264{margin-top: 0px !important;padding-right: 17% !important;padding-left: 17% !important;}"][vc_column_text text_color="#373a3a" font_size="16px" letter_spacing="" el_class="lh22" letter-spacing="75" css=".vc_custom_1519811906477{margin-bottom: 0px !important;padding-right: 5% !important;padding-left: 5% !important;}"]
<p style="text-align: center;"><strong style="font-weight: 500;">Goal:</strong> Drive active banking and digital finance in a low income cluster and market cluster in Shastri Nagar, Jaipur</p>
[/vc_column_text][kleo_button title="Learn More" href="https://cashlesscatalyst.org/market-cluster/" style="custom" border_width="1px" position="center" special="no" icon="0" font_size="16px" letter_spacing="" el_class="lh22" custom_background="#d11e3c" custom_bg_hover="rgba(255,255,255,0.01)" custom_text="#ffffff" custom_text_hover="#d11e3c" custom_border="#d11e3c" custom_border_hover="#d11e3c"][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height="yes" gap="35"][vc_column_inner][kleo_gap size="50px"][vc_single_image image="12229" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade" css=".vc_custom_1519813830235{margin-bottom: 0px !important;}"][vc_custom_heading text="Wealth management for the poor" font_container="tag:h3|font_size:20px|text_align:center|color:%23373a3a|line_height:26px" google_fonts="font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal" css_animation="fadeIn" letter_spacing="" css=".vc_custom_1519813851344{margin-top: 0px !important;}"][vc_column_text text_color="#373a3a" font_size="16px" letter_spacing="" el_class="lh22" letter-spacing="75" css=".vc_custom_1519813926321{margin-bottom: 0px !important;padding-right: 5% !important;padding-left: 5% !important;}"]
<p style="text-align: center;"><strong style="font-weight: 500;">Goal:</strong> AI driven wealth management and digital financial services to reduce income volatility among poor communities in Jaipur</p>
[/vc_column_text][kleo_button title="Learn More" href="#" style="custom" border_width="1px" position="center" special="no" icon="0" font_size="16px" letter_spacing="" el_class="lh22 phide" custom_background="#d11e3c" custom_bg_hover="rgba(255,255,255,0.01)" custom_text="#ffffff" custom_text_hover="#d11e3c" custom_border="#d11e3c" custom_border_hover="#d11e3c"][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height="yes" gap="35"][vc_column_inner][kleo_gap size="50px"][vc_single_image image="12232" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade" css=".vc_custom_1519814171328{margin-bottom: 0px !important;}"][vc_custom_heading text="Transit payments" font_container="tag:h3|font_size:20px|text_align:center|color:%23373a3a|line_height:26px" google_fonts="font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal" css_animation="fadeIn" letter_spacing="" css=".vc_custom_1519814181302{margin-top: 0px !important;}"][vc_column_text text_color="#373a3a" font_size="16px" letter_spacing="" el_class="lh22" letter-spacing="75" css=".vc_custom_1519814231121{margin-bottom: 0px !important;padding-right: 5% !important;padding-left: 5% !important;}"]
<p style="text-align: center;"><strong style="font-weight: 500;">Goal:</strong> Digitize transport networks - metro, buses, parking and tourism through an open-loop, interoperable solution</p>
[/vc_column_text][kleo_button title="Learn More" href="#" style="custom" border_width="1px" position="center" special="no" icon="0" font_size="16px" letter_spacing="" el_class="lh22 phide" custom_background="#d11e3c" custom_bg_hover="rgba(255,255,255,0.01)" custom_text="#ffffff" custom_text_hover="#d11e3c" custom_border="#d11e3c" custom_border_hover="#d11e3c"][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width="1/12" z_index="1" css=".vc_custom_1519819137171{margin-right: -7px !important;margin-left: -7px !important;padding-right: 0px !important;padding-left: 0px !important;}"][vc_row_inner content_placement="middle"][vc_column_inner][vc_single_image image="12293" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade"][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width="1/5" css=".vc_custom_1519816662046{padding-top: 20px !important;padding-right: 4% !important;padding-bottom: 20px !important;padding-left: 4% !important;background-color: #e6e7e8 !important;}"][vc_row_inner equal_height="yes" gap="35" el_class="mtop65"][vc_column_inner][vc_single_image image="12224" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade" css=".vc_custom_1519810392555{margin-bottom: 0px !important;}"][vc_custom_heading text="MERCHANTS" font_container="tag:h2|font_size:28px|text_align:center|color:%23373a3a|line_height:34px" google_fonts="font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing="" el_class="text-uppercase" css=".vc_custom_1519825696113{margin-top: 0px !important;}"][vc_column_text text_color="#373a3a" font_size="18px" letter_spacing="" el_class="lh24" letter-spacing="75"]
<p style="text-align: center;">Addressing deep, tangible and immediate sources of value to merchants through digital payment solutions</p>
[/vc_column_text][kleo_gap size="50px"][vc_single_image image="12227" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade" css=".vc_custom_1519811354411{margin-bottom: 0px !important;}"][vc_custom_heading text="Consumer to Government payments (E-Mitra network)" font_container="tag:h3|font_size:20px|text_align:center|color:%23373a3a|line_height:26px" google_fonts="font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal" css_animation="fadeIn" letter_spacing="" css=".vc_custom_1519812153726{margin-top: 0px !important;padding-right: 10% !important;padding-left: 10% !important;}"][vc_column_text text_color="#373a3a" font_size="16px" letter_spacing="" el_class="lh22" letter-spacing="75" css=".vc_custom_1519811917927{margin-bottom: 0px !important;padding-right: 5% !important;padding-left: 5% !important;}"]
<p style="text-align: center;"><strong style="font-weight: 500;">Goal:</strong> Drive penetration of digital payment solutions (Aadhaar Pay) among e-mitra customers by onboarding merchants and rationalizing MDR charges</p>
[/vc_column_text][kleo_button title="Learn More" href="https://cashlesscatalyst.org/emitra/" style="custom" border_width="1px" position="center" special="no" icon="0" font_size="16px" letter_spacing="" el_class="lh22" custom_background="#d11e3c" custom_bg_hover="rgba(255,255,255,0.01)" custom_text="#ffffff" custom_text_hover="#d11e3c" custom_border="#d11e3c" custom_border_hover="#d11e3c"][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height="yes" gap="35"][vc_column_inner][vc_single_image image="12230" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade" css=".vc_custom_1519813973849{margin-bottom: 0px !important;}"][vc_custom_heading text="Hyperlocal digital financial services" font_container="tag:h3|font_size:20px|text_align:center|color:%23373a3a|line_height:26px" google_fonts="font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal" css_animation="fadeIn" letter_spacing="" css=".vc_custom_1519813986472{margin-top: 0px !important;}"][vc_column_text text_color="#373a3a" font_size="16px" letter_spacing="" el_class="lh22" letter-spacing="75" css=".vc_custom_1519814029207{margin-bottom: 0px !important;padding-right: 5% !important;padding-left: 5% !important;}"]
<p style="text-align: center;"><strong style="font-weight: 500;">Goal:</strong> Convert retail stores into financial supermarkets using Aadhaar enabled services, digital payment acceptance, cash in - cash out, and other business correspondent services</p>
[/vc_column_text][kleo_button title="Learn More" href="#" style="custom" border_width="1px" position="center" special="no" icon="0" font_size="16px" letter_spacing="" el_class="lh22 phide" custom_background="#d11e3c" custom_bg_hover="rgba(255,255,255,0.01)" custom_text="#ffffff" custom_text_hover="#d11e3c" custom_border="#d11e3c" custom_border_hover="#d11e3c"][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height="yes" gap="35"][vc_column_inner][vc_single_image image="12233" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade" css=".vc_custom_1519814272126{margin-bottom: 0px !important;}"][vc_custom_heading text="Collection for subscription-based vendors
" font_container="tag:h3|font_size:20px|text_align:center|color:%23373a3a|line_height:26px" google_fonts="font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal" css_animation="fadeIn" letter_spacing="" css=".vc_custom_1519814294270{margin-top: 0px !important;padding-right: 4% !important;padding-left: 4% !important;}"][vc_column_text text_color="#373a3a" font_size="16px" letter_spacing="" el_class="lh22" letter-spacing="75" css=".vc_custom_1519814342960{margin-bottom: 0px !important;padding-right: 5% !important;padding-left: 5% !important;}"]
<p style="text-align: center;"><strong style="font-weight: 500;">Goal:</strong> Digitize customer collections for newspaper, tiffin, cable and milk distributors using a digital invoicing applications</p>
[/vc_column_text][kleo_button title="Learn More" href="https://cashlesscatalyst.org/mera-paper/" style="custom" border_width="1px" position="center" special="no" icon="0" font_size="16px" letter_spacing="" el_class="lh22" custom_background="#d11e3c" custom_bg_hover="rgba(255,255,255,0.01)" custom_text="#ffffff" custom_text_hover="#d11e3c" custom_border="#d11e3c" custom_border_hover="#d11e3c"][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width="1/12" z_index="1" css=".vc_custom_1519819148582{margin-right: -7px !important;margin-left: -7px !important;padding-right: 0px !important;padding-left: 0px !important;}"][vc_row_inner content_placement="middle"][vc_column_inner][vc_single_image image="12293" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade"][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width="1/5" css=".vc_custom_1519816675392{padding-top: 20px !important;padding-right: 4% !important;padding-bottom: 20px !important;padding-left: 4% !important;background-color: #ffffff !important;}"][vc_row_inner equal_height="yes" content_placement="top" gap="35" el_class="mtop76"][vc_column_inner][vc_single_image image="12225" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade" css=".vc_custom_1519810752729{margin-bottom: 0px !important;}"][vc_custom_heading text="DISTRIBUTORS" font_container="tag:h2|font_size:28px|text_align:center|color:%23373a3a|line_height:34px" google_fonts="font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing="" el_class="text-uppercase" css=".vc_custom_1519825712903{margin-top: 0px !important;}"][vc_column_text text_color="#373a3a" font_size="18px" letter_spacing="" el_class="lh24" letter-spacing="75" css=".vc_custom_1519810922100{padding-right: 5% !important;padding-left: 5% !important;}"]
<p style="text-align: center;">Alleviating costs of cash incurred by distributors to influence their downstream merchant ecosystems</p>
[/vc_column_text][kleo_gap size="50px"][vc_single_image image="12228" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade" css=".vc_custom_1519811627979{margin-bottom: 0px !important;}"][vc_custom_heading text="FMCG supply chain" font_container="tag:h3|font_size:20px|text_align:center|color:%23373a3a|line_height:26px" google_fonts="font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal" css_animation="fadeIn" letter_spacing="" css=".vc_custom_1519811642865{margin-top: 0px !important;}"][vc_column_text text_color="#373a3a" font_size="16px" letter_spacing="" el_class="lh22" letter-spacing="75" css=".vc_custom_1519811929503{margin-bottom: 0px !important;padding-right: 5% !important;padding-left: 5% !important;}"]
<p style="text-align: center;"><strong style="font-weight: 500;">Goal:</strong> Digitize supply chain payments in the FMCG sector by providing sales incentives to retailers</p>
[/vc_column_text][kleo_button title="Learn More" href="https://cashlesscatalyst.org/supply-chain/" style="custom" border_width="1px" position="center" special="no" icon="0" font_size="16px" letter_spacing="" el_class="lh22" custom_background="#d11e3c" custom_bg_hover="rgba(255,255,255,0.01)" custom_text="#ffffff" custom_text_hover="#d11e3c" custom_border="#d11e3c" custom_border_hover="#d11e3c"][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height="yes" gap="35"][vc_column_inner][kleo_gap size="50px"][vc_single_image image="12231" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade" css=".vc_custom_1519814079441{margin-bottom: 0px !important;}"][vc_custom_heading text="Pharmaceutical supply chain" font_container="tag:h3|font_size:20px|text_align:center|color:%23373a3a|line_height:26px" google_fonts="font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal" css_animation="fadeIn" letter_spacing="" css=".vc_custom_1519814089052{margin-top: 0px !important;}"][vc_column_text text_color="#373a3a" font_size="16px" letter_spacing="" el_class="lh22" letter-spacing="75" css=".vc_custom_1519814125385{margin-bottom: 0px !important;padding-right: 5% !important;padding-left: 5% !important;}"]
<p style="text-align: center;"><strong style="font-weight: 500;">Goal:</strong> Digitize supply chain payments in the pharmaceutical sector by providing sales incentives to retailers</p>
[/vc_column_text][kleo_button title="Learn More" href="#" style="custom" border_width="1px" position="center" special="no" icon="0" font_size="16px" letter_spacing="" el_class="lh22 phide" custom_background="#d11e3c" custom_bg_hover="rgba(255,255,255,0.01)" custom_text="#ffffff" custom_text_hover="#d11e3c" custom_border="#d11e3c" custom_border_hover="#d11e3c"][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height="yes" gap="35"][vc_column_inner][kleo_gap size="50px"][vc_single_image image="12234" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade" css=".vc_custom_1519814392378{margin-bottom: 0px !important;}"][vc_custom_heading text="Dairy forward supply chain (distributor to retailer)" font_container="tag:h3|font_size:20px|text_align:center|color:%23373a3a|line_height:26px" google_fonts="font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal" css_animation="fadeIn" letter_spacing="" css=".vc_custom_1519814403257{margin-top: 0px !important;}"][vc_column_text text_color="#373a3a" font_size="16px" letter_spacing="" el_class="lh22" letter-spacing="75" css=".vc_custom_1533136767530{margin-bottom: 0px !important;padding-right: 5% !important;padding-left: 5% !important;}"]
<p style="text-align: center;"><strong style="font-weight: 500;">Goal:</strong>Goal: Digitize payments from milk booth vendors to distributors using appropriate payment solutions</p>
[/vc_column_text][kleo_button title="Learn More" href="https://cashlesscatalyst.org/dairy/" style="custom" border_width="1px" position="center" special="no" icon="0" font_size="16px" letter_spacing="" el_class="lh22" custom_background="#d11e3c" custom_bg_hover="rgba(255,255,255,0.01)" custom_text="#ffffff" custom_text_hover="#d11e3c" custom_border="#d11e3c" custom_border_hover="#d11e3c"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type="color" padding_top="0" inline_style="background: transparent;"][vc_column][vc_row_inner equal_height="yes" content_placement="middle" css=".vc_custom_1519815370703{padding-top: 30px !important;padding-bottom: 30px !important;background-color: #e6e7e8 !important;}"][vc_column_inner width="1/6"][vc_single_image image="12273" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade" css=".vc_custom_1519814898644{margin-bottom: 0px !important;}"][vc_custom_heading text="Credit as a hook" font_container="tag:h3|font_size:20px|text_align:center|color:%23373a3a|line_height:26px" google_fonts="font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal" css_animation="fadeIn" letter_spacing="" css=".vc_custom_1519814921098{margin-top: 0px !important;padding-right: 4% !important;padding-left: 4% !important;}"][/vc_column_inner][vc_column_inner width="1/12" css=".vc_custom_1519815506820{padding-right: 0px !important;padding-left: 0px !important;}" offset="vc_hidden-md vc_hidden-sm vc_hidden-xs"][vc_separator color="custom" accent_color="#5b5b5b" el_class="r90"][/vc_column_inner][vc_column_inner width="3/4"][vc_column_text text_color="#373a3a" font_size="16px" letter_spacing="" el_class="lh22" letter-spacing="75" css=".vc_custom_1519815443507{margin-bottom: 0px !important;}"]
<p style="text-align: left;"><strong style="font-weight: 500;">Goal:</strong> Deploy business models which link merchant access to credit to digital payment usage milestones</p>
[/vc_column_text][kleo_button title="Learn More" href="https://cashlesscatalyst.org/digital-credit/" style="custom" border_width="1px" position="left" special="no" icon="0" font_size="16px" letter_spacing="" el_class="lh22" custom_background="#d11e3c" custom_bg_hover="rgba(255,255,255,0.01)" custom_text="#ffffff" custom_text_hover="#d11e3c" custom_border="#d11e3c" custom_border_hover="#d11e3c"][/vc_column_inner][/vc_row_inner][vc_row_inner css=".vc_custom_1521211638420{padding-top: 40px !important;padding-bottom: 30px !important;}"][vc_column_inner][kleo_button title="Download" href="https://cashlesscatalyst.org/wp-content/uploads/2018/06/Ecosystem-Infograph.pdf" target="_blank" position="center" size="lg" type="boxed-icon" special="no" icon="download" font_size="14" letter_spacing="" el_class="pkirbtn"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row padding_bottom="0" inline_style="background: transparent;"][vc_column][/vc_column][/vc_row][/vc_section][vc_row disable_element="yes" front_status="draft"][vc_column][vc_basic_grid post_type="post" max_items="-1" style="lazy" items_per_page="8" show_filter="yes" element_width="3" orderby="ID" filter_align="left" item="10473" grid_id="vc_gid:1549440100554-3394ba5e-a438-7" taxonomies="50, 61" filter_source="category" exclude_filter="48, 10, 44, 50" el_class="dpl-filter-container"][/vc_column][/vc_row][vc_row el_id="footer_area" text_align="center" type="image" bg_position_horizontal="center" enable_parallax="false" column_gap="no" padding_top="70px" padding_bottom="50px" margin_top="-40px" bg_image="9937"][vc_column width="1/4"][/vc_column][vc_column width="1/2" offset="vc_col-lg-offset-0 vc_col-md-offset-0 vc_col-sm-offset-0"][vc_single_image image="7888" img_size="full" alignment="center"][vc_column_text text_color="#ffffff" font_size="14px" letter_spacing="" css=".vc_custom_1549440149823{margin-top: 35px !important;margin-bottom: 5px !important;padding-right: 20px !important;}"]
<p style="text-align: center;">Catalyst was an initiative funded by United States Agency for International Development (USAID) under the mSTAR Program to increase adoption of digital payments in India, using a targeted ecosystem approach. Our vision is to realize an inclusive digital economy that meets the needs of all Indians. As of February 2019, the program is an independent project housed at IFMR LEAD, at the Institute for Financial Management and Research (IFMR).</p>
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<p style="text-align: center;">[email-newsletter-plugin]</p>
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