[vc_row equal_height="yes" el_id="first-section" inner_container="no" type="image" enable_parallax="false" parallax_speed="0.4" padding_top="0" padding_bottom="0" fixed_height="899px" bg_image="10060"][vc_column][vc_row_inner inner_container="yes" min_height="899px" bg_pos_h="center" bg_pos_v="top" css=".vc_custom_1483077947446{background-image: url(https://cashlesscatalyst.org/wp-content/uploads/2015/11/triangle-banner1.png?id=7987) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}" el_id="white-triangle"][vc_column_inner el_class="pzindex" offset="vc_col-lg-6 vc_col-md-8 vc_col-xs-12"][kleo_gap size="120px" visibility="visible-xs"][kleo_gap size="160px" visibility="visible-sm"][kleo_gap size="200px" visibility="visible-md,visible-lg"][vc_custom_heading text="ABOUT US" font_container="tag:h1|font_size:36px|text_align:left|line_height:42px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_column_text font_size="16px" vertical_separator="yes" letter_spacing="" letter-spacing="75"]Catalyst is an initiative funded by United States Agency for International Development (USAID) under the mSTAR Program to increase adoption of digital payments in India, using a targeted ecosystem approach.

Our vision is to realize an inclusive digital economy that meets the needs of all Indians.[/vc_column_text][/vc_column_inner][vc_column_inner offset="vc_col-lg-3"][/vc_column_inner][vc_column_inner offset="vc_col-lg-4 vc_col-md-4 vc_col-xs-12"][kleo_gap size="290px" visibility="visible-xs,visible-sm"][kleo_gap size="634px" visibility="visible-md,visible-lg"][vc_single_image image="7820" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="bottom-to-top"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row el_id="navigating-unchartered-waters" type="image" bg_color="#ffffff" bg_repeat="repeat" padding_top="" padding_bottom=""][vc_column][kleo_magic_container position="absolute" top="0px" left="50%" min_height="521px" width="2560px" css=".vc_custom_1486370275881{margin-left: -1145px !important;background-image: url(https://cashlesscatalyst.org/wp-content/uploads/2015/11/home-banner-triangle.png?id=7813) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}"][/kleo_magic_container][vc_row_inner equal_height="yes" css=".vc_custom_1486361953253{margin-bottom: 20px !important;padding-top: 5% !important;padding-right: 5% !important;padding-left: 5% !important;background-color: #ffffff !important;}"][vc_column_inner css=".vc_custom_1486361714089{padding-right: 5% !important;padding-left: 5% !important;}"][vc_custom_heading text="THE CONTEXT: NAVIGATING UNCHARTERED WATERS" font_container="tag:h2|font_size:36px|text_align:center|color:%23373a3a|line_height:42px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing="" css=".vc_custom_1487929448061{margin-bottom: 0px !important;padding-bottom: 0px !important;}"][vc_column_text font_size="16px" letter_spacing=""]
<p style="text-align: center;">India is just starting its digital payments journey. Currently, its performance trails other BRIC nations -- Brazil, Russia, and China. In 2014, just over 50 percent of Indian adults held an account with a financial institution compared with nearly 70 percent of adults in other BRIC economies.</p>
[/vc_column_text][vc_empty_space height="20px"][/vc_column_inner][vc_column_inner width="1/3"][vc_column_text font_size="17px" letter_spacing="" el_class="lh24" css=".vc_custom_1488780203409{padding-right: 5.5% !important;padding-left: 5.5% !important;}"]
<p style="text-align: center;"><strong>Digitization of person to merchant expenditure</strong></p>
[/vc_column_text][vc_single_image image="12347" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade" css=".vc_custom_1520528382671{margin-bottom: 10px !important;}"][/vc_column_inner][vc_column_inner width="1/3"][vc_column_text font_size="17px" letter_spacing="" el_class="lh24" css=".vc_custom_1488780103405{padding-right: 2.5% !important;padding-left: 2.5% !important;}"]
<p style="text-align: center;"><strong>Digitization of small retailer to supplier payments</strong></p>
[/vc_column_text][vc_single_image image="8955" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade" css=".vc_custom_1487930203111{margin-bottom: 10px !important;}"][/vc_column_inner][vc_column_inner width="1/3"][vc_column_text font_size="17px" letter_spacing="" el_class="lh24" css=".vc_custom_1487930070492{padding-right: 2.5% !important;padding-left: 2.5% !important;}"]
<p style="text-align: center;"><strong>Penetration of merchant digital payment acceptance</strong></p>
[/vc_column_text][vc_single_image image="12591" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade" css=".vc_custom_1521196337938{margin-bottom: 10px !important;}"][/vc_column_inner][vc_column_inner][vc_column_text text_color="#1e73be" font_size="14px" letter_spacing=""]
<p style="text-align: right;"><a style="color: #2b45d6;" href="http://www.visa.co.in/aboutvisa/research/include/Digital_Payments_India.pdf" target="_blank" rel="noopener noreferrer">Source</a></p>
[/vc_column_text][kleo_gap size="40px"][vc_column_text font_size="16px" letter_spacing=""]<span style="color: #d11e3c;"><a style="color: #d11e3c;" href="https://www.globalinnovationexchange.org/beyond-cash" target="_blank" rel="noopener noreferrer">Our own survey research</a></span> shows that 97 percent of retail transactions are conducted in cash or check; only 6 percent of merchants accept digital payments; and just over 10 percent consumers have used a debit card for payments in the last year in India.[/vc_column_text][vc_column_text font_size="16px" letter_spacing=""]However, Indians are now better financially and digitally connected than ever before. This reflects in the growth in Jan Dhan bank accounts for the poor, Aadhaar registrations which provide easy biometric authentication to access services and make transactions, mobile phone accounts, and Internet connectivity. In addition, several fiscal incentives and technology initiatives have been targeted at making India a less cash economy.[/vc_column_text][/vc_column_inner][vc_column_inner width="1/4"][vc_single_image image="12350" img_size="full" alignment="center" css=".vc_custom_1520528991452{margin-bottom: 0px !important;padding-bottom: 0px !important;}"][vc_column_text text_color="#373a3a" font_size="16px" letter_spacing=""]
<p style="text-align: center;">Jan Dhan bank accounts</p>
[/vc_column_text][/vc_column_inner][vc_column_inner width="1/4"][vc_single_image image="9353" img_size="full" alignment="center" css=".vc_custom_1487932224593{margin-bottom: 0px !important;padding-bottom: 0px !important;}"][vc_column_text text_color="#373a3a" font_size="16px" letter_spacing=""]
<p style="text-align: center;">Aadhaar accounts</p>
[/vc_column_text][/vc_column_inner][vc_column_inner width="1/4"][vc_single_image image="12352" img_size="full" alignment="center" css=".vc_custom_1520529246131{margin-bottom: 0px !important;padding-bottom: 0px !important;}"][vc_column_text text_color="#373a3a" font_size="16px" letter_spacing=""]
<p style="text-align: center;">Phone accounts</p>
[/vc_column_text][/vc_column_inner][vc_column_inner width="1/4"][vc_single_image image="9356" img_size="full" alignment="center" css=".vc_custom_1487932239744{margin-bottom: 0px !important;padding-bottom: 0px !important;}"][vc_column_text text_color="#373a3a" font_size="16px" letter_spacing=""]
<p style="text-align: center;">Indians with Internet access</p>
[/vc_column_text][/vc_column_inner][vc_column_inner][vc_column_text text_color="#373a3a" font_size="16px" letter_spacing="" el_class="square-bullet-red"]<strong>Nevertheless, the digital payments last mile remains fragmented due to several factors: </strong>
<ul>
 	<li><span style="color: #373a3a;">There are far too few digital payment acceptance points for consumer comfort</span></li>
 	<li><span style="color: #373a3a;">From the merchants’ perspective, there is insufficient demand from consumers</span></li>
 	<li><span style="color: #373a3a;">Synergies across service providers (payment infrastructure companies, banks, fintech innovators) are under-tapped in the absence of market facilitation mechanisms</span></li>
 	<li><span style="color: #373a3a;">Regulation lags behind innovation; this imbalance prevents a degree of customer protection needed for the functioning of a healthy market</span></li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row padding_bottom="0"][vc_column][rev_slider_vc alias="keyinsights"][/vc_column][/vc_row][vc_row equal_height="yes" type="color" bg_color="#ffffff" padding_bottom="0"][vc_column][vc_empty_space height="30px"][vc_row_inner equal_height="yes"][vc_column_inner][vc_custom_heading text="CATALYST IS UNIQUELY POSITIONED TO PUSH THE NEEDLE" font_container="tag:h2|font_size:36px|text_align:center|color:%23373a3a|line_height:42px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_column_text font_size="16px" letter_spacing=""]
<p style="text-align: center;">Catalyst has three distinct engines of activity, coordinated in a manner in which we hope their sum will be greater than its parts. Our Digital Payments Lab involves implementing a set of coordinated initiatives in a local geographical ecosystem to shift consumer, merchant and supplier behavior from cash to digital payment transactions.</p>
[/vc_column_text][/vc_column_inner][vc_column_inner el_class="pup-container phide" width="1/2" css=".vc_custom_1489065592080{padding-right: 5% !important;}"][vc_custom_heading text="Phase 1" font_container="tag:h2|font_size:24px|text_align:left|color:%23d11e3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing=""][vc_column_text font_size="16px" letter_spacing=""]<span style="color: #373a3a;">Build digital payment labs in urban and rural geographies to test and to demonstrate workable cash-light systems for consumers, merchants and suppliers, targeting a 10x boost in payment digitization rates.</span>[/vc_column_text][/vc_column_inner][vc_column_inner el_class="pup-container phide" width="1/2" css=".vc_custom_1489065582551{padding-right: 5% !important;}"][vc_custom_heading text="Phase 2" font_container="tag:h2|font_size:24px|text_align:left|color:%23d11e3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing=""][vc_column_text font_size="16px" letter_spacing=""]<span style="color: #373a3a;">Institutionalize and scale successful initiatives in close partnership with public and private sector stakeholders, thus crystallizing replicable models for implementation.</span>[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=".vc_custom_1505396058573{margin-top: 30px !important;}"][vc_column_inner][vc_single_image image="10959" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="bottom-to-top" el_class="phide"][rev_slider_vc alias="about-dpl"][/vc_column_inner][/vc_row_inner][vc_empty_space height="100px"][/vc_column][/vc_row][vc_row content_placement="middle" el_id="ecosystem-approach" type="image" bg_color="#eeeeee" visibility="hidden-xs,hidden-sm,hidden-md,hidden-lg,hidden-xlg,visible-xs,visible-sm,visible-md,visible-lg,visible-xlg" bg_image="7841"][vc_column][vc_row_inner][vc_column_inner css=".vc_custom_1505371881613{margin-bottom: 30px !important;}"][vc_custom_heading text="CRACKING THE PAYMENTS JUGGERNAUT" font_container="tag:h2|font_size:36px|text_align:center|color:%23373a3a|line_height:42px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width="1/3"][vc_row_inner][vc_column_inner][vc_single_image image="11354" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="bottom-to-top" css=".vc_custom_1505369933736{margin-top: 35px !important;}"][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width="2/3"][vc_row_inner][vc_column_inner width="1/12"][/vc_column_inner][vc_column_inner width="5/12"][vc_custom_heading text="Define" font_container="tag:h6|font_size:24px|text_align:left|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1487943064167{margin-bottom: 0px !important;}"][vc_column_text text_color="#373a3a" font_size="16px" letter_spacing="" css=".vc_custom_1505370234140{margin-top: 0px !important;}"]
<p style="text-align: justify;">Distinct economic geographies (cities, rural clusters or small towns) where local networks of merchants, consumers, distributors financial services providers, and governments transact with each other</p>
[/vc_column_text][/vc_column_inner][vc_column_inner width="1/12"][/vc_column_inner][vc_column_inner width="5/12"][vc_custom_heading text="Test" font_container="tag:h6|font_size:24px|text_align:left|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1487943105830{margin-bottom: 0px !important;}"][vc_column_text text_color="#373a3a" font_size="16px" letter_spacing="" css=".vc_custom_1505370286653{margin-top: 0px !important;}"]
<p style="text-align: justify;">Technology and business models by rolling out initiatives and experiments that combine technologies, business models and institutional innovations to drive large-scale digital payments penetration</p>
[/vc_column_text][/vc_column_inner][vc_column_inner width="1/12"][/vc_column_inner][vc_column_inner width="5/12"][vc_custom_heading text="Support" font_container="tag:h6|font_size:24px|text_align:left|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1488553545187{margin-bottom: 0px !important;}"][vc_column_text text_color="#373a3a" font_size="16px" letter_spacing="" css=".vc_custom_1505370347290{margin-top: 0px !important;}"]
<p style="text-align: justify;">Policies and regulations that enable digital payments through analyses and recommendations based on success on the ground</p>
[/vc_column_text][/vc_column_inner][vc_column_inner width="1/12"][/vc_column_inner][vc_column_inner width="5/12"][vc_custom_heading text="Scale" font_container="tag:h6|font_size:24px|text_align:left|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1487943122423{margin-bottom: 0px !important;}"][vc_column_text text_color="#373a3a" font_size="16px" letter_spacing="" css=".vc_custom_1505370397781{margin-top: 0px !important;}"]
<p style="text-align: justify;">Successful digital payment initiatives across the country by leveraging strategic partnerships and government programs to inform and institutionalize</p>
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