[vc_row padding_bottom="0"][vc_column][rev_slider_vc alias="keyinsights"][/vc_column][/vc_row][vc_row equal_height="yes" type="color" bg_color="#ffffff" padding_bottom="0"][vc_column][vc_empty_space height="30px"][vc_row_inner equal_height="yes"][vc_column_inner][vc_custom_heading text="CATALYST IS UNIQUELY POSITIONED TO PUSH THE NEEDLE" font_container="tag:h2|font_size:36px|text_align:center|color:%23373a3a|line_height:42px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_column_text font_size="16px" letter_spacing=""]
<p style="text-align: center;">Catalyst has three distinct engines of activity, coordinated in a manner in which we hope their sum will be greater than its parts. Our Digital Payments Lab involves implementing a set of coordinated initiatives in a local geographical ecosystem to shift consumer, merchant and supplier behavior from cash to digital payment transactions.</p>

[/vc_column_text][/vc_column_inner][vc_column_inner el_class="pup-container phide" width="1/2" css=".vc_custom_1489065592080{padding-right: 5% !important;}"][vc_custom_heading text="Phase 1" font_container="tag:h2|font_size:24px|text_align:left|color:%23d11e3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing=""][vc_column_text font_size="16px" letter_spacing=""]<span style="color: #373a3a;">Build digital payment labs in urban and rural geographies to test and to demonstrate workable cash-light systems for consumers, merchants and suppliers, targeting a 10x boost in payment digitization rates.</span>[/vc_column_text][/vc_column_inner][vc_column_inner el_class="pup-container phide" width="1/2" css=".vc_custom_1489065582551{padding-right: 5% !important;}"][vc_custom_heading text="Phase 2" font_container="tag:h2|font_size:24px|text_align:left|color:%23d11e3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing=""][vc_column_text font_size="16px" letter_spacing=""]<span style="color: #373a3a;">Institutionalize and scale successful initiatives in close partnership with public and private sector stakeholders, thus crystallizing replicable models for implementation.</span>[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=".vc_custom_1505396058573{margin-top: 30px !important;}"][vc_column_inner][vc_single_image image="10959" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="bottom-to-top" el_class="phide"][rev_slider_vc alias="about-dpl"][/vc_column_inner][/vc_row_inner][vc_empty_space height="100px"][/vc_column][/vc_row][vc_row content_placement="middle" el_id="ecosystem-approach" type="image" bg_color="#eeeeee" visibility="hidden-xs,hidden-sm,hidden-md,hidden-lg,hidden-xlg,visible-xs,visible-sm,visible-md,visible-lg,visible-xlg" bg_image="7841"][vc_column][vc_row_inner][vc_column_inner css=".vc_custom_1505371881613{margin-bottom: 30px !important;}"][vc_custom_heading text="CRACKING THE PAYMENTS JUGGERNAUT" font_container="tag:h2|font_size:36px|text_align:center|color:%23373a3a|line_height:42px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width="1/3"][vc_row_inner][vc_column_inner][vc_single_image image="11354" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="bottom-to-top" css=".vc_custom_1505369933736{margin-top: 35px !important;}"][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width="2/3"][vc_row_inner][vc_column_inner width="1/12"][/vc_column_inner][vc_column_inner width="5/12"][vc_custom_heading text="Define" font_container="tag:h6|font_size:24px|text_align:left|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1487943064167{margin-bottom: 0px !important;}"][vc_column_text text_color="#373a3a" font_size="16px" letter_spacing="" css=".vc_custom_1505370234140{margin-top: 0px !important;}"]
<p style="text-align: justify;">Distinct economic geographies (cities, rural clusters or small towns) where local networks of merchants, consumers, distributors financial services providers, and governments transact with each other</p>

[/vc_column_text][/vc_column_inner][vc_column_inner width="1/12"][/vc_column_inner][vc_column_inner width="5/12"][vc_custom_heading text="Test" font_container="tag:h6|font_size:24px|text_align:left|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1487943105830{margin-bottom: 0px !important;}"][vc_column_text text_color="#373a3a" font_size="16px" letter_spacing="" css=".vc_custom_1505370286653{margin-top: 0px !important;}"]
<p style="text-align: justify;">Technology and business models by rolling out initiatives and experiments that combine technologies, business models and institutional innovations to drive large-scale digital payments penetration</p>

[/vc_column_text][/vc_column_inner][vc_column_inner width="1/12"][/vc_column_inner][vc_column_inner width="5/12"][vc_custom_heading text="Support" font_container="tag:h6|font_size:24px|text_align:left|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1488553545187{margin-bottom: 0px !important;}"][vc_column_text text_color="#373a3a" font_size="16px" letter_spacing="" css=".vc_custom_1505370347290{margin-top: 0px !important;}"]
<p style="text-align: justify;">Policies and regulations that enable digital payments through analyses and recommendations based on success on the ground</p>

[/vc_column_text][/vc_column_inner][vc_column_inner width="1/12"][/vc_column_inner][vc_column_inner width="5/12"][vc_custom_heading text="Scale" font_container="tag:h6|font_size:24px|text_align:left|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1487943122423{margin-bottom: 0px !important;}"][vc_column_text text_color="#373a3a" font_size="16px" letter_spacing="" css=".vc_custom_1505370397781{margin-top: 0px !important;}"]
<p style="text-align: justify;">Successful digital payment initiatives across the country by leveraging strategic partnerships and government programs to inform and institutionalize</p>

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row inner_container="no"][vc_column][vc_row_inner][vc_column_inner width="1/12"][/vc_column_inner][vc_column_inner width="10/12"][vc_custom_heading text="OUR ROLE - BOTH THAT OF A SPEEDBOAT AND TUGBOAT" font_container="tag:h2|font_size:36px|text_align:center|color:%23373a3a|line_height:42px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing="" css=".vc_custom_1488952925715{margin-top: 20px !important;margin-bottom: 50px !important;}"][/vc_column_inner][vc_column_inner width="1/12"][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height="yes"][vc_column_inner width="1/12"][/vc_column_inner][vc_column_inner width="1/6" css=".vc_custom_1489062234491{margin-right: 0px !important;margin-left: 0px !important;padding-right: .5% !important;padding-left: .5% !important;}"][vc_single_image image="9906" img_size="full" alignment="center" css=".vc_custom_1489061316397{margin-right: 0px !important;margin-left: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}"][/vc_column_inner][vc_column_inner width="1/6" css=".vc_custom_1489062247167{margin-right: 0px !important;margin-left: 0px !important;padding-right: .5% !important;padding-left: .5% !important;}"][vc_single_image image="9907" img_size="full" alignment="center" css=".vc_custom_1489061425616{margin-right: 0px !important;margin-left: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}"][/vc_column_inner][vc_column_inner width="1/6" css=".vc_custom_1489062292531{margin-right: 0px !important;margin-left: 0px !important;padding-right: .5% !important;padding-left: .5% !important;}"][vc_single_image image="9908" img_size="full" alignment="center" css=".vc_custom_1489061455908{margin-right: 0px !important;margin-left: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}"][/vc_column_inner][vc_column_inner width="1/6" css=".vc_custom_1489062271812{margin-right: 0px !important;margin-left: 0px !important;padding-right: .5% !important;padding-left: .5% !important;}"][vc_single_image image="9948" img_size="full" alignment="center" css=".vc_custom_1489123606295{margin-right: 0px !important;margin-left: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}"][/vc_column_inner][vc_column_inner width="1/6" css=".vc_custom_1489062283868{margin-right: 0px !important;margin-left: 0px !important;padding-right: .5% !important;padding-left: .5% !important;}"][vc_single_image image="9910" img_size="full" alignment="center" css=".vc_custom_1489061592414{margin-right: 0px !important;margin-left: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}"][/vc_column_inner][vc_column_inner width="1/12"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_height="yes" content_placement="middle" type="image" bg_position_horizontal="center" bg_repeat="repeat-y" bg_attachment="true" enable_parallax="false" parallax_speed="0.4" padding_top="70" padding_bottom="0" margin_top="40" margin_bottom="0" bg_image="10061"][vc_column][vc_row_inner][vc_column_inner][vc_column_text text_color="#ffffff" font_size="18px" letter_spacing="" el_class="lh24"][timeline-express][/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text="OUR ECOSYSTEM APPROACH TO DRIVE DIGITAL PENETRATION" font_container="tag:h2|font_size:36px|text_align:center|color:%23373a3a|line_height:42px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing="" css=".vc_custom_1533298139864{margin-top: 20px !important;margin-bottom: 50px !important;}"][vc_empty_space height="40px"][vc_single_image image="9978" img_size="full" alignment="center"][vc_empty_space height="40px"][vc_column_text letter_spacing=""]
<p style="text-align: center;"><span class="learn-more"><a style="text-decoration: none;" href="http://cashlesscatalyst.org/about/#ecosystem-approach">Learn More <i class="fa fa-angle-right"></i></a></span></p>

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<p style="text-align: center;">CATALYST is an initiative funded by USAID under the mSTAR Program, through funding provided to FHI 360. Housed within IFMR LEAD, the initiative aims to expand digital payments and financial inclusion in India, especially for small merchants and low-income consumers.</p>

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