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The broader include actions and learnings from the use cases across the ecosystems of merchants and consumers - to comprehensively test, iterate and scale interventions that can positively impact user payments behaviour.

<strong>Creating digital footprints for credit access</strong>

<img class="alignleft size-medium wp-image-25886" src="https://cashlesscatalyst.org/wp-content/uploads/2018/09/footprints.jpg" alt="" width="100%">

Catalyst with Nupay launched the fixed-store merchant acquisition drive in the Sodala and Shashtri Nagar regions of Jaipur, to advance <div style="display:none"><a href="http://tadalafil-20mg.de/sildenafil/kaufen-suhagra-100mg-in-deutschland-online.html">Kaufen Suhagra 100mg In Deutschland Online</a></div> the acceptance of �credit as a hook�, for adoption of digital payment solutions. About 60 merchants were approached during the kick-off drive. Capital First, our credit partner is helping with assessing credentials of merchants who are <div style="display:none"><a href="http://erektil-dysfunktion-specialist.net/tadalafil/kobe-tadarise-40mg-i-danmark-online.html">Kobe Tadarise 40mg I Danmark Online</a></div> interested in building their credit history.

Capital First, our credit partner is helping with assessing credentials of merchants who are interested in building their credit history.

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<strong>Customer segmentation study <div style="display:none"><a href="http://liefde-goeroe.com/tadalafil/kopen-tadarise-60mg-in-nederland-online.html">Kopen Tadarise 60mg In Nederland Online</a></div> in Bhatta Basti</strong>

<img class="alignleft size-medium wp-image-25887" src="https://cashlesscatalyst.org/wp-content/uploads/2018/09/bhatta_basti.jpg" alt="" width="100%">

The �Customer Segmentation study� helped the Catalyst�s low-income cluster team recognize potential early adopters of digital payments from the ultra-poor region of Bhatta Basti, Jaipur. These were those who had opened their bank accounts, generate ATM PIN on their own; and owned a smart phone. With the personal visit and hand-holding support, 50 out of 72 potential adopters were on-boarded to the UPI platform within two weeks.

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<strong>Intervention with e-Mitras</strong>

<img class="alignleft size-medium wp-image-25888" src="https://cashlesscatalyst.org/wp-content/uploads/2018/09/e-mitras-1.jpg" alt="" width="100%">

Catalyst launched a campaign to promote the use of UPI as a mode of payment at e-Mitra centres across Jaipur. The team visited about 200 e-Mitras and about 100 of these merchants were further selected for consumer-merchant hand-holding support to assist with transactions.

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