a:11:{s:25:"footer-section_1264689013";a:2:{s:4:"name";s:14:"Footer Section";s:8:"template";s:1732:"[vc_row el_id="footer_area" text_align="center" type="image" bg_position_horizontal="center" enable_parallax="false" padding_top="50px" padding_bottom="50px" bg_image="7886"][vc_column width="1/4"][/vc_column][vc_column width="1/2" offset="vc_col-lg-offset-0 vc_col-md-offset-0 vc_col-sm-offset-0"][vc_single_image image="7888" img_size="full" alignment="center"][vc_column_text text_color="#ffffff" font_size="14px" letter_spacing="" css=".vc_custom_1484826151396{margin-top: 35px !important;margin-bottom: 5px !important;padding-right: 20px !important;}"]
<p style="text-align: center;">CATALYST is an initiative seeded by an alliance between the Government of India &amp; USAID, to expand digital payments and financial inclusion in India, especially for small merchants and low-income consumers.</p>

[/vc_column_text][kleo_gap][vc_column_text letter_spacing="" css=".vc_custom_1484051069491{margin-bottom: 0px !important;}"]
<p style="text-align: center;">[email-newsletter-plugin]</p>

[/vc_column_text][kleo_icon icon="facebook" href="https://www.facebook.com/CashlessCatalyst/" target="_blank" padding="15px" icon_color="#ffffff"][kleo_icon icon="linkedin" href="https://www.linkedin.com/company/13221050?trk=tyah&amp;trkInfo=clickedVertical%3Acompany%2CclickedEntityId%3A13221050%2Cidx%3A2-1-2%2CtarId%3A1476420479247%2Ctas%3Acashless%20catalyst" target="_blank" padding="15px" icon_color="#ffffff"][kleo_icon icon="twitter" href="https://twitter.com/cashlesscatalys" target="_blank" padding="15px" icon_color="#ffffff"][kleo_icon icon="youtube-play" href="https://www.youtube.com/channel/UChuc38_PfawDOu44IfYS4lw" target="_blank" padding="15px" icon_color="#ffffff"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row]";}s:18:"home-tpl_359164817";a:2:{s:4:"name";s:8:"home tpl";s:8:"template";s:26526:"[vc_row equal_height="yes" el_id="first-section" inner_container="no" type="image" enable_parallax="false" parallax_speed="0.4" padding_top="0" padding_bottom="0" fixed_height="899px" bg_image="9241"][vc_column][vc_row_inner inner_container="yes" min_height="899px" bg_pos_h="center" bg_pos_v="top" css=".vc_custom_1483077947446{background-image: url(http://cashlesscatalyst.org/wp-content/uploads/2015/11/triangle-banner1.png?id=7987) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}" el_id="white-triangle"][vc_column_inner el_class="pzindex" offset="vc_col-lg-6 vc_col-md-8 vc_col-xs-12"][kleo_gap size="120px" visibility="visible-xs"][kleo_gap size="160px" visibility="visible-sm"][kleo_gap size="200px" visibility="visible-md,visible-lg"][vc_custom_heading text="BRIDGING THE FINANCIAL DIVIDE THROUGH DIGITAL PAYMENTS" font_container="tag:h1|font_size:36px|text_align:left|line_height:42px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_column_text font_size="16px" vertical_separator="yes" letter_spacing="" letter-spacing="75"]Catalyst is working to help India’s small businesses and low-income consumers unlock the power of digital payments to gain access to broader financial services like credit, savings, insurance and investment, and create opportunities vital to their future prosperity.[/vc_column_text][kleo_button title="Learn More" href="http://cashlesscatalyst.org/journey" style="custom" size="lg" type="boxed-icon" special="no" border="no" icon="angle-right" font_size="14px" font_weight="700" uppercase="yes" letter_spacing="" box_shadow_color="rgba(43,33,47,0.15)" box_shadow_x="6" box_shadow_blur="18" custom_background="#ffffff" custom_text="#000000"][/vc_column_inner][vc_column_inner offset="vc_col-lg-3"][/vc_column_inner][vc_column_inner offset="vc_col-lg-4 vc_col-md-4 vc_col-xs-12"][kleo_gap size="213px" visibility="visible-xs,visible-sm"][kleo_gap size="634px" visibility="visible-md,visible-lg"][vc_single_image image="7820" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="bottom-to-top"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row el_id="services" type="image" bg_color="#ffffff" bg_repeat="repeat" padding_top="" padding_bottom=""][vc_column][kleo_magic_container position="absolute" top="0px" left="50%" min_height="521px" width="2560px" css=".vc_custom_1486370275881{margin-left: -1145px !important;background-image: url(http://cashlesscatalyst.org/wp-content/uploads/2015/11/home-banner-triangle.png?id=7813) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}"][/kleo_magic_container][vc_row_inner equal_height="yes" css=".vc_custom_1486361953253{margin-bottom: 20px !important;padding-top: 5% !important;padding-right: 5% !important;padding-left: 5% !important;background-color: #ffffff !important;}"][vc_column_inner css=".vc_custom_1486361714089{padding-right: 5% !important;padding-left: 5% !important;}"][vc_custom_heading text="THE CURRENT INDIAN PAYMENT CONTEXT" font_container="tag:h2|font_size:36px|text_align:center|color:%23373a3a|line_height:42px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing="" css=".vc_custom_1487844018271{margin-bottom: 0px !important;padding-bottom: 0px !important;}"][vc_empty_space height="20px"][/vc_column_inner][vc_column_inner width="1/3"][vc_single_image image="9132" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade" css=".vc_custom_1487674108532{margin-bottom: 10px !important;}"][vc_column_text font_size="16px" letter_spacing="" el_class="lh24" css=".vc_custom_1487847888132{padding-right: 2.5% !important;padding-left: 2.5% !important;}"]
<p style="text-align: center;">Percentage of person to merchant expenditure</p>

[/vc_column_text][/vc_column_inner][vc_column_inner width="1/3"][vc_single_image image="9133" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade" css=".vc_custom_1487674133027{margin-bottom: 10px !important;}"][vc_column_text font_size="16px" letter_spacing="" el_class="lh24"]
<p style="text-align: center;">Digitization of payments by micro, small and medium retailers</p>

[/vc_column_text][/vc_column_inner][vc_column_inner width="1/3"][vc_single_image image="9213" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade" css=".vc_custom_1487845842523{margin-bottom: 10px !important;}"][vc_column_text font_size="16px" letter_spacing="" el_class="lh24"]
<p style="text-align: center;">Cost of cash borne by microenterprises as a percentage of GDP</p>

[/vc_column_text][/vc_column_inner][vc_column_inner][vc_column_text text_color="#1e73be" font_size="14px" letter_spacing=""]
<p style="text-align: right;"><a style="color: #2b45d6;" href="http://www.visa.co.in/aboutvisa/research/include/Digital_Payments_India.pdf" target="_blank">Source</a></p>

[/vc_column_text][kleo_button title="Learn More" href="http://cashlesscatalyst.org/digital-payment-lab/" style="custom" border_width="2px" position="center" size="sm" special="no" icon="0" font_size="14px" letter_spacing="" box_shadow_color="rgba(43,33,47,0.15)" box_shadow_x="6" box_shadow_blur="18" custom_background="#d01f3c" custom_bg_hover="#ffffff" custom_text="#ffffff" custom_text_hover="#d01f3c" custom_border="#d01f3c" custom_border_hover="#ffffff"][kleo_gap size="40px"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row el_id="services" type="color" padding_top="" padding_bottom=""][vc_column][vc_row_inner inner_container="yes" css=".vc_custom_1486366675298{padding-right: 0px !important;padding-left: 0px !important;}"][vc_column_inner css=".vc_custom_1482921874191{padding-top: 20px !important;padding-right: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;}"][vc_custom_heading text="OVERCOMING THE CHALLENGES OF LAST MILE FINANCIAL INCLUSION" font_container="tag:h2|font_size:36px|text_align:center|color:%23373a3a|line_height:36px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_column_text font_size="16px" letter_spacing="" el_class="pcenter" css=".vc_custom_1487848030329{padding-right: 17% !important;padding-left: 17% !important;}"]Catalyst aims to leverage recent advancements in digital payments technology as well as new policy and regulatory initiatives to build scalable and sustainable models to achieve last mile financial inclusion.

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height="yes" inner_container="yes" el_class="row-no-gap pbtlm-container" css=".vc_custom_1487847562436{margin-left: 6% !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}"][vc_column_inner width="1/12" css=".vc_custom_1487847100796{margin-left: 4% !important;background-color: #ffffff !important;}"][/vc_column_inner][vc_column_inner el_class="pbtlm-left" width="1/3" offset="vc_col-lg-4 vc_col-md-4 vc_col-xs-12" css=".vc_custom_1486618039291{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}"][vc_custom_heading text="Technology" font_container="tag:h6|font_size:24px|text_align:right|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1487848060788{padding-top: 5px !important;}"][vc_column_text font_size="16px" letter_spacing="" css=".vc_custom_1487848012250{margin-bottom: 20px !important;}"]
<p style="text-align: right;">Open, interoperable platform technologies such as Aadhaar, Unified Payments Interface (UPI), and the ‘Indian Stack’ -- with an overarching layer of innovative apps</p>

[/vc_column_text][kleo_gap size="90px" class="pheight"][vc_column_text letter_spacing=""]<img class="alignright size-full wp-image-7845" src="http://cashlesscatalyst.org/wp-content/uploads/2015/11/blmf-icon22.png" alt="blmf-icon22" width="113" height="111" />[/vc_column_text][/vc_column_inner][vc_column_inner width="1/12" offset="vc_col-lg-1 vc_col-md-2 vc_hidden-xs" css=".vc_custom_1487846834652{margin-top: 50px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;}"][vc_column_text letter_spacing="" css=".vc_custom_1487846532781{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}"]
<div><img class="aligncenter size-full wp-image-9217" style="margin-bottom: 0px; padding-bottom: 0px;" src="http://cashlesscatalyst.org/wp-content/uploads/2015/11/a.png" alt="a" width="95" height="371" /></div>
[/vc_column_text][/vc_column_inner][vc_column_inner el_class="pbtlm-right" width="1/4" offset="vc_col-lg-4 vc_col-md-4 vc_col-xs-12" css=".vc_custom_1486618188036{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;}"][vc_column_text text_color="#ffffff" letter_spacing="75" css=".vc_custom_1486364824942{padding-top: 10px !important;}"]<img class="alignleft size-full wp-image-7844" src="http://cashlesscatalyst.org/wp-content/uploads/2015/11/blmf-icon11.png" alt="blmf-icon11" width="113" height="111" />[/vc_column_text][kleo_gap size="90px"][vc_custom_heading text="Policy" font_container="tag:h6|font_size:24px|text_align:left|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1487848072773{padding-top: 5px !important;}"][vc_column_text font_size="16px" letter_spacing=""]Government initiatives such as Jan Dhan Yojana, Direct benefit Transfers, Small Finance and Payment Banks, and Incentives for a Less Cash Economy - to promote democratization of finance[/vc_column_text][/vc_column_inner][vc_column_inner width="1/12" css=".vc_custom_1486563791342{background-color: #ffffff !important;}"][/vc_column_inner][vc_column_inner css=".vc_custom_1482910104637{margin-top: 0px !important;padding-top: 0px !important;background-color: #ffffff !important;}"][vc_single_image image="9228" img_size="full" alignment="center" css=".vc_custom_1487848813399{margin-top: 0px !important;margin-bottom: 10px !important;margin-left: -106px !important;padding-top: 0px !important;}"][vc_custom_heading text="Last Mile" font_container="tag:h6|font_size:24px|text_align:center|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1487848787513{margin-left: -106px !important;padding-top: 5px !important;}"][vc_column_text font_size="16px" letter_spacing="" css=".vc_custom_1487848099600{padding-right: 23% !important;padding-left: 15% !important;}"]
<p style="text-align: center;">Coordinated motivation of small businesses, consumers and solution providers to drive high-frequency, low-value digital transactions and large scale adoption</p>

[/vc_column_text][kleo_gap size="20px"][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height="yes" inner_container="yes" el_class="row-no-gap pbtlm-containerm" css=".vc_custom_1483335902347{padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}"][vc_column_inner el_class="pbtlm-left" offset="vc_col-lg-12 vc_col-md-4 vc_col-xs-12" css=".vc_custom_1487661716678{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}"][vc_column_text text_color="#ffffff" letter_spacing="75"]<img class="alignleft size-full wp-image-7844" src="http://cashlesscatalyst.org/wp-content/uploads/2015/11/blmf-icon11.png" alt="blmf-icon11" width="113" height="111" />[/vc_column_text][vc_custom_heading text="Technology" font_container="tag:h6|font_size:24px|text_align:left|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal" letter_spacing="" css=".vc_custom_1487848113850{padding-top: 5px !important;}"][vc_column_text font_size="16px" letter_spacing=""]
<p style="text-align: left;">Open, interoperable platform technologies such as Aadhaar, Unified Payments Interface (UPI), and the ‘Indian Stack’ -- with an overarching layer of innovative apps</p>

[/vc_column_text][kleo_gap size="20px"][/vc_column_inner][vc_column_inner el_class="pbtlm-right" offset="vc_col-lg-12 vc_col-md-12 vc_col-xs-12" css=".vc_custom_1487661817350{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;}"][vc_column_text letter_spacing=""]<img class="size-full wp-image-7845 alignleft" src="http://cashlesscatalyst.org/wp-content/uploads/2015/11/blmf-icon22.png" alt="blmf-icon22" width="113" height="111" />[/vc_column_text][vc_custom_heading text="Policy" font_container="tag:h6|font_size:24px|text_align:left|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal" letter_spacing="" css=".vc_custom_1487848125112{padding-top: 5px !important;}"][vc_column_text font_size="16px" letter_spacing=""]Government initiatives such as Jan Dhan Yojana, Direct benefit Transfers, Small Finance and Payment Banks, and Incentives for a Less Cash Economy - to promote democratization of finance[/vc_column_text][kleo_gap size="20px"][/vc_column_inner][vc_column_inner css=".vc_custom_1482910104637{margin-top: 0px !important;padding-top: 0px !important;background-color: #ffffff !important;}"][vc_single_image image="9106" img_size="full" alignment="center" css=".vc_custom_1487660246980{margin-top: 0px !important;margin-bottom: 10px !important;margin-left: -15px !important;padding-top: 0px !important;}"][vc_column_text font_size="16px" letter_spacing="" css=".vc_custom_1487848140974{padding-right: 23% !important;padding-left: 23% !important;}"]
<p style="text-align: center;">Coordinated motivation of small businesses, consumers and solution providers to drive high-frequency, low-value digital transactions and large scale adoption</p>

[/vc_column_text][kleo_gap size="20px"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type="color"][vc_column][vc_custom_heading text="OUR ECOSYSTEM APPROACH TO DRIVE DIGITAL PENETRATION" font_container="tag:h2|font_size:30px|text_align:center|color:%23373a3a|line_height:36px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing="" css=".vc_custom_1487844585430{margin-bottom: 0px !important;padding-bottom: 0px !important;}"][kleo_gap size="40px"][vc_row_inner equal_height="yes" css=".vc_custom_1486562584420{background-color: #ffffff !important;}"][vc_column_inner width="1/4"][vc_single_image image="9126" img_size="full" alignment="center" css=".vc_custom_1487673274384{margin-bottom: 10px !important;}"][vc_custom_heading text="Define" font_container="tag:h6|font_size:24px|text_align:center|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1487845176242{padding-top: 5px !important;}"][vc_column_text text_color="#383b3b" font_size="16px" letter_spacing="" el_class="lh22" css=".vc_custom_1487845511877{padding-right: 5% !important;padding-left: 5% !important;}"]
<p style="text-align: center;">Distinct economic geographies</p>

[/vc_column_text][/vc_column_inner][vc_column_inner width="1/4"][vc_single_image image="9128" img_size="full" alignment="center" css=".vc_custom_1487673411742{margin-bottom: 10px !important;}"][vc_custom_heading text="Test" font_container="tag:h6|font_size:24px|text_align:center|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1487845204067{padding-top: 5px !important;}"][vc_column_text text_color="#383b3b" font_size="16px" letter_spacing="" el_class="lh22" css=".vc_custom_1487845496370{padding-right: 5% !important;padding-left: 5% !important;}"]
<p style="text-align: center;">Technology and business models</p>

[/vc_column_text][/vc_column_inner][vc_column_inner width="1/4"][vc_single_image image="9129" img_size="full" alignment="center" css=".vc_custom_1487673492449{margin-bottom: 10px !important;}"][vc_custom_heading text="Influence" font_container="tag:h6|font_size:24px|text_align:center|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1487845305237{padding-top: 5px !important;}"][vc_column_text text_color="#383b3b" font_size="16px" letter_spacing="" el_class="lh22" css=".vc_custom_1487845475351{padding-right: 5% !important;padding-left: 5% !important;}"]
<p style="text-align: center;">Policy and regulation</p>

[/vc_column_text][/vc_column_inner][vc_column_inner width="1/4"][vc_single_image image="9130" img_size="full" alignment="center" css=".vc_custom_1487673644071{margin-bottom: 10px !important;}"][vc_custom_heading text="Scale" font_container="tag:h6|font_size:24px|text_align:center|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1487845334597{padding-top: 5px !important;}"][vc_column_text text_color="#383b3b" font_size="16px" letter_spacing="" el_class="lh22" css=".vc_custom_1487845444766{padding-right: 5% !important;padding-left: 5% !important;}"]
<p style="text-align: center;">Successful initiatives</p>

[/vc_column_text][/vc_column_inner][/vc_row_inner][kleo_gap size="40px"][vc_row_inner][vc_column_inner][kleo_button title="Learn More" href="http://cashlesscatalyst.org/digital-payment-lab/" style="custom" border_width="2px" position="center" size="sm" special="no" icon="0" font_size="14px" letter_spacing="" box_shadow_color="rgba(43,33,47,0.15)" box_shadow_x="6" box_shadow_blur="18" custom_background="#d01f3c" custom_bg_hover="#ffffff" custom_text="#ffffff" custom_text_hover="#d01f3c" custom_border="#d01f3c" custom_border_hover="#ffffff"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row equal_height="yes" type="color" bg_color="#ffffff" padding_top="20" padding_bottom="0"][vc_column width="5/12"][vc_row_inner][vc_column_inner][vc_single_image image="9140" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" animation="animate-when-almost-visible" css_animation="el-fade" css=".vc_custom_1487675806189{margin-bottom: 10px !important;}" link="http://cashlesscatalyst.org/wp-content/uploads/2017/01/watal_report-27-12-16.pdf"][/vc_column_inner][/vc_row_inner][vc_row_inner css=".vc_custom_1487685045372{margin-top: 15px !important;}"][vc_column_inner][vc_column_text letter_spacing="" el_class="wpb_video_widget wpb_content_element vc_clearfix vc_video-aspect-ratio-169 vc_video-el-width-100 vc_video-align-center" css=".vc_custom_1484218583910{margin-bottom: 0px !important;}"]
<div><iframe src="https://www.youtube.com/embed/yHASqaMQjhM?rel=0&amp;showinfo=0" width="100%" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div>
[/vc_column_text][vc_custom_heading text="Digital Financial Inclusion: The India Story" font_container="tag:p|font_size:16px|text_align:left|line_height:22px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing=""][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width="7/12"][vc_row_inner][vc_column_inner][vc_column_text letter_spacing="" el_class="wpb_video_widget wpb_content_element vc_clearfix vc_video-aspect-ratio-169 vc_video-el-width-100 vc_video-align-center" css=".vc_custom_1484218505851{margin-bottom: 0px !important;}"]
<div><iframe src="https://www.youtube.com/embed/gs_Y_EvfPGA?rel=0&amp;showinfo=0" width="100%" height="350" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div>
[/vc_column_text][vc_custom_heading text="Badal Malick (CEO, Catalyst) speaking about Catalyst’s strategic vision at the Better Than Cash Alliance event in Delhi." font_container="tag:p|font_size:16px|text_align:left|line_height:22px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1487850171686{margin-bottom: 9px !important;}"][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height="yes"][vc_column_inner width="1/3"][vc_single_image image="9137" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" css=".vc_custom_1487675479814{margin-bottom: 10px !important;}" link="http://cashlesscatalyst.org/wp-content/uploads/2017/01/India-Stack.pdf"][vc_single_image image="9138" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" css=".vc_custom_1487675525106{margin-bottom: 10px !important;}" link="http://cashlesscatalyst.org/wp-content/uploads/2017/01/India-Stack.pdf"][/vc_column_inner][vc_column_inner width="2/3"][vc_single_image image="9231" img_size="full" alignment="center" full_width="yes" animation="animate-when-almost-visible" css_animation="el-fade" css=".vc_custom_1487849533532{margin-bottom: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}"][kleo_button title="Read More" href="http://cashlesscatalyst.org/digital-kirana/" style="custom" border_width="2px" position="left" size="sm" special="no" icon="0" font_size="14px" letter_spacing="" el_class="pdp-btn" custom_background="rgba(208,31,60,0.85)" custom_bg_hover="#ffffff" custom_text="#ffffff" custom_text_hover="#d01f3c" custom_border="#d01f3c" custom_border_hover="#ffffff"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row equal_height="yes" type="color" bg_color="#ffffff" padding_top="10"][vc_column][vc_row_inner equal_height="yes"][vc_column_inner width="1/4"][vc_single_image image="9233" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" full_width="yes" el_class="pwag-height" link="http://cashlesscatalyst.org/wp-content/uploads/2017/01/watal_report-27-12-16.pdf"][/vc_column_inner][vc_column_inner width="1/2"][vc_single_image image="9234" img_size="large" alignment="center" full_width="yes" el_class="pwag-height" css=".vc_custom_1487849681448{margin-bottom: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}"][kleo_button title="Read More" href="http://cashlesscatalyst.org/alternative-lending/" target="_blank" style="custom" border_width="2px" position="left" size="sm" special="no" icon="0" font_size="14px" letter_spacing="" el_class="pdp-btn" custom_background="rgba(208,31,60,0.85)" custom_bg_hover="#ffffff" custom_text="#ffffff" custom_text_hover="#d01f3c" custom_border="#d01f3c" custom_border_hover="#ffffff"][/vc_column_inner][vc_column_inner width="1/4"][vc_single_image image="9235" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" full_width="yes" el_class="pwag-height" link="http://www.itu.int/en/ITU-T/focusgroups/dfs/Documents/09_2016/FINAL%20ENDORSED%20Enabling%20Merchant%20Payments%20Acceptance%2030%20May%202016_formatted%20AM.pdf"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row el_id="footer_area" text_align="center" type="image" bg_position_horizontal="center" enable_parallax="false" padding_top="50px" padding_bottom="50px" bg_image="7886"][vc_column width="1/4"][/vc_column][vc_column width="1/2" offset="vc_col-lg-offset-0 vc_col-md-offset-0 vc_col-sm-offset-0"][vc_single_image image="7888" img_size="full" alignment="center"][vc_column_text text_color="#ffffff" font_size="14px" letter_spacing="" css=".vc_custom_1484826298085{margin-top: 35px !important;margin-bottom: 5px !important;padding-right: 20px !important;}"]
<p style="text-align: center;">CATALYST is an initiative seeded by an alliance between the Government of India &amp; USAID, to expand digital payments and financial inclusion in India, especially for small merchants and low-income consumers.</p>

[/vc_column_text][kleo_gap][vc_column_text letter_spacing="" css=".vc_custom_1484047958306{margin-bottom: 0px !important;}"]
<p style="text-align: center;">[email-newsletter-plugin]</p>

[/vc_column_text][kleo_icon icon="facebook" href="https://www.facebook.com/CashlessCatalyst/" target="_blank" padding="15px" icon_color="#ffffff"][kleo_icon icon="linkedin" href="https://www.linkedin.com/company/13221050?trk=tyah&amp;trkInfo=clickedVertical%3Acompany%2CclickedEntityId%3A13221050%2Cidx%3A2-1-2%2CtarId%3A1476420479247%2Ctas%3Acashless%20catalyst" target="_blank" padding="15px" icon_color="#ffffff"][kleo_icon icon="twitter" href="https://twitter.com/cashlesscatalys" target="_blank" padding="15px" icon_color="#ffffff"][kleo_icon icon="youtube-play" href="https://www.youtube.com/channel/UChuc38_PfawDOu44IfYS4lw" target="_blank" padding="15px" icon_color="#ffffff"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row]";}s:22:"journey-tpl_1940500416";a:2:{s:4:"name";s:11:"journey tpl";s:8:"template";s:29890:"[vc_row equal_height="yes" content_placement="middle" disable_element="yes" front_status="draft" type="color" bg_color="#ffffff" padding_top="60" padding_bottom="0"][vc_column][vc_row_inner][vc_column_inner width="1/2"][vc_custom_heading text="AN ECOSYSTEM APPROACH TO TEST,
VALIDATE &amp; SCALE" font_container="tag:h2|font_size:36px|text_align:left|color:%23d11e3c|line_height:42px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_custom_heading text="Creating end user demand for new payment solutions is a challenging task. The alignment of consumer, merchant and supplier incentives faces a “chicken &amp; egg” problem as each party, when acting alone or without a critical mass of others, does not benefit by migrating from cash to digital. Similarly, different types of service providers – payments infrastructure companies, banks and fin-tech innovators – need to partner to roll out impactful solutions. By concentrating and coordinating partner efforts, we will harness these synergies." font_container="tag:p|font_size:22px|text_align:left|color:%23383b3b|line_height:28px" google_fonts="font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal" letter_spacing=""][/vc_column_inner][vc_column_inner width="1/2"][vc_single_image image="8082" img_size="full" alignment="center" animation="animate-when-almost-visible"][/vc_column_inner][/vc_row_inner][kleo_gap size="60px"][/vc_column][/vc_row][vc_row disable_element="yes" front_status="draft" type="color" bg_color="#ffffff" padding_top="60" padding_bottom="0"][vc_column width="1/4"][vc_row_inner equal_height="yes" min_height="60px"][vc_column_inner][vc_custom_heading text="Define Ecosystems" font_container="tag:h2|font_size:24px|text_align:left|color:%23383b3b|line_height:30px" google_fonts="font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal" letter_spacing=""][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text text_color="#383b3b" font_size="18px" letter_spacing="" el_class="lh24"]Identify distinct economic geographies, i.e. local network of merchants, consumers, distributors, financial service providers, and governments that transact with each other. These typically include cities, rural clusters or small towns.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width="1/4"][vc_row_inner equal_height="yes" content_placement="top" min_height="60px" fixed_height="60px"][vc_column_inner][vc_custom_heading text="Test Technology &amp; Business Models" font_container="tag:h2|font_size:24px|text_align:left|color:%23383b3b|line_height:30px" google_fonts="font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal" letter_spacing=""][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text text_color="#383b3b" font_size="18px" letter_spacing="" el_class="lh24"]Roll out initiatives and experiments that combine technologies, business models and institutional innovations to validate solutions that can drive large-scale digital payment penetration.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width="1/4"][vc_row_inner equal_height="yes" min_height="60px"][vc_column_inner][vc_custom_heading text="Influence Policy" font_container="tag:h2|font_size:24px|text_align:left|color:%23383b3b|line_height:30px" google_fonts="font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal" letter_spacing=""][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text text_color="#383b3b" font_size="18px" letter_spacing="" el_class="lh24"]Analyze, recommend policies &amp; regulations that enable digital payments with evidence of success on the ground.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width="1/4"][vc_row_inner equal_height="yes" min_height="60px"][vc_column_inner][vc_custom_heading text="Scale &amp; Transform" font_container="tag:h2|font_size:24px|text_align:left|color:%23383b3b|line_height:30px" google_fonts="font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal" letter_spacing=""][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text text_color="#383b3b" font_size="18px" letter_spacing="" el_class="lh24"]Leverage strategic partnerships &amp; government programs to inform, institutionalize and scale successful digital payments initiatives across the country.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][vc_column][kleo_gap size="50px"][/vc_column][/vc_row][vc_row disable_element="yes" front_status="draft" type="image" bg_color="#ffffff" enable_parallax="false" parallax_speed="0.4" bg_image="7841"][vc_column][vc_row_inner][vc_column_inner][vc_custom_heading text="BUILDING A CASHLESS ECOSYSTEM" font_container="tag:h2|font_size:36px|text_align:left|color:%23d11e3c|line_height:42px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][kleo_gap size="50px"][vc_single_image image="8710" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade"][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height="yes" disable_element="yes" el_class="phide"][vc_column_inner el_class="pcace-col" width="1/3" css=".vc_custom_1483939530029{background-color: #ffffff !important;}"][vc_custom_heading text="Merchant Acceptance" font_container="tag:h2|font_size:24px|text_align:left|color:%23383b3b|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_column_text text_color="#383b3b" font_size="18px" letter_spacing=""]Interoperable, low-cost acceptance solutions for micro/small merchants and service providers, with emphasis on building financial capabilities and end-user protection[/vc_column_text][/vc_column_inner][vc_column_inner el_class="pcace-col" width="1/3" css=".vc_custom_1483939536878{background-color: #ffffff !important;}"][vc_custom_heading text="Digital Credit" font_container="tag:h2|font_size:24px|text_align:left|color:%23383b3b|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_column_text text_color="#383b3b" font_size="18px" letter_spacing=""]Credit as incentive to adopt digital payments and enable business growth propositions like store modernization[/vc_column_text][/vc_column_inner][vc_column_inner el_class="pcace-col" width="1/3" css=".vc_custom_1483939543312{background-color: #ffffff !important;}"][vc_custom_heading text="Digital Supply Chain" font_container="tag:h2|font_size:24px|text_align:left|color:%23383b3b|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_column_text text_color="#383b3b" font_size="18px" letter_spacing=""]Digitization of FMCG brand and informal distribution networks, with focus on transparency, lower cost and faster payments[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height="yes" disable_element="yes" css=".vc_custom_1485344836671{margin-top: 30px !important;}" el_class="phide"][vc_column_inner el_class="pcace-col" width="1/3" css=".vc_custom_1483939551884{background-color: #ffffff !important;}"][vc_custom_heading text="Digital Transit" font_container="tag:h2|font_size:24px|text_align:left|color:%23383b3b|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_column_text text_color="#383b3b" font_size="18px" letter_spacing=""]Open-loop payment solution for buses, auto/taxis to drive mass consumer adoption[/vc_column_text][/vc_column_inner][vc_column_inner el_class="pcace-col" width="1/3" css=".vc_custom_1483939557899{background-color: #ffffff !important;}"][vc_custom_heading text="Salary Digitization" font_container="tag:h2|font_size:24px|text_align:left|color:%23383b3b|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_column_text text_color="#383b3b" font_size="18px" letter_spacing=""]Funded accounts for informal sector contract workers using employer driven channels[/vc_column_text][/vc_column_inner][vc_column_inner el_class="pcace-col" width="1/3" css=".vc_custom_1483939564302{background-color: #ffffff !important;}"][vc_custom_heading text="Consumer Digital Behavior" font_container="tag:h2|font_size:24px|text_align:left|color:%23383b3b|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_column_text text_color="#383b3b" font_size="18px" letter_spacing=""]Context-appropriate credit, savings and investments products as add-ons to payment[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=".vc_custom_1485860064738{margin-top: 4% !important;margin-bottom: 4% !important;}"][vc_column_inner][vc_custom_heading text="MERCHANT FOCUSED" font_container="tag:h2|font_size:36px|text_align:left|color:%23d11e3c|line_height:42px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_single_image image="8712" img_size="full" alignment="center" full_width="yes" animation="animate-when-almost-visible" css_animation="el-fade" css=".vc_custom_1485862705134{padding-right: 8% !important;padding-left: 8% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}"][/vc_column_inner][/vc_row_inner][vc_row_inner css=".vc_custom_1485860115942{margin-bottom: 2% !important;}"][vc_column_inner][vc_custom_heading text="CONSUMER FOCUSED" font_container="tag:h2|font_size:36px|text_align:left|color:%232e3844|line_height:42px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_single_image image="8713" img_size="full" alignment="center" full_width="yes" animation="animate-when-almost-visible" css_animation="el-fade" css=".vc_custom_1485862776897{padding-right: 8% !important;padding-left: 8% !important;}"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row equal_height="yes" disable_element="yes" front_status="draft" type="image" enable_parallax="false" parallax_speed="0.4" padding_bottom="60" bg_image="7841"][vc_column width="1/2"][vc_row_inner equal_height="yes"][vc_column_inner el_class="pcace-col" css=".vc_custom_1483939530029{background-color: #ffffff !important;}"][vc_custom_heading text="MERCHANT FOCUSED" font_container="tag:h2|font_size:36px|text_align:left|color:%23d11e3c|line_height:42px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_custom_heading text="Merchant Acceptance" font_container="tag:h2|font_size:24px|text_align:left|color:%23383b3b|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_column_text text_color="#383b3b" font_size="18px" letter_spacing="" el_class="lh24"]Interoperable, low-cost acceptance solutions for micro/small merchants and service providers, with emphasis on building financial capabilities and end-user protection[/vc_column_text][vc_custom_heading text="Digital Credit" font_container="tag:h2|font_size:24px|text_align:left|color:%23383b3b|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_column_text text_color="#383b3b" font_size="18px" letter_spacing="" el_class="lh24"]Credit as incentive to adopt digital payments and enable business growth propositions like store modernization[/vc_column_text][vc_custom_heading text="Digital Supply Chain" font_container="tag:h2|font_size:24px|text_align:left|color:%23383b3b|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_column_text text_color="#383b3b" font_size="18px" letter_spacing="" el_class="lh24"]Digitization of FMCG brand and informal distribution networks, with focus on transparency, lower cost and faster payments[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width="1/2"][vc_row_inner equal_height="yes" css=".vc_custom_1485345103414{margin-top: 0px !important;}"][vc_column_inner el_class="pcace-col" css=".vc_custom_1483939551884{background-color: #ffffff !important;}"][vc_custom_heading text="CONSUMER FOCUSED" font_container="tag:h2|font_size:36px|text_align:left|color:%23d11e3c|line_height:42px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_custom_heading text="Digital Transit" font_container="tag:h2|font_size:24px|text_align:left|color:%23383b3b|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_column_text text_color="#383b3b" font_size="18px" letter_spacing="" el_class="lh24" css=".vc_custom_1485847076362{padding-bottom: 5px !important;}"]Open-loop payment solution for buses, auto/taxis to drive mass consumer adoption[/vc_column_text][vc_custom_heading text="Salary Digitization" font_container="tag:h2|font_size:24px|text_align:left|color:%23383b3b|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_column_text text_color="#383b3b" font_size="18px" letter_spacing="" el_class="lh24"]Funded accounts for informal sector contract workers using employer driven channels[/vc_column_text][vc_custom_heading text="Consumer Digital Behavior" font_container="tag:h2|font_size:24px|text_align:left|color:%23383b3b|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_column_text text_color="#383b3b" font_size="18px" letter_spacing="" el_class="lh24"]Context-appropriate credit, savings and investments products as add-ons to payment[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row equal_height="yes" text_color="#777777" type="color" bg_color="#ffffff"][vc_column][vc_row_inner][vc_column_inner][vc_custom_heading text="OUR GOALS" font_container="tag:h2|font_size:36px|text_align:left|color:%23d11e3c|line_height:42px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing="" el_class="ptitle-red"][/vc_column_inner][/vc_row_inner][vc_row_inner css=".vc_custom_1485340340347{margin-top: 30px !important;}"][vc_column_inner width="1/2"][vc_column_text text_color="#383b3b" font_size="18px" letter_spacing="" el_class="ptext-justify lh24"]
<ul class="pclist-red">
	<li>Build “digital payments labs” in urban and rural geographies to test and validate key components of a scalable cashless/cash-light economic system across consumers, merchants and suppliers</li>
	<li>Develop a repeatable implementation model with a prioritized view of stakeholder and payment flows to target</li>
	<li>Inform, institutionalize and scale successful digital payments initiatives across India through a broad-based constituency of support from private and public stakeholders</li>
</ul>
[/vc_column_text][/vc_column_inner][vc_column_inner width="1/2"][vc_column_text text_color="#383b3b" font_size="18px" letter_spacing="" el_class="ptext-justify lh24"]
<div>In 2017, Catalyst will plan to set up two digital labs – one in Jaipur, an urban geography, and another in a TBD location but most likely a rural geography. After demonstrating a sustainable and scalable ecosystem level enablement, Catalyst will shift focus to institutionalizing and scaling successful initiatives. These scale-ups can be vertical specific (i.e., linked to a specific sector/initiative like digitization of MFI loan repayments) or horizontal across a city-level template.</div>
[/vc_column_text][kleo_button title="View Article" href="http://inwww.rediff.com/business/report/digital-payments-have-become-a-fashion-statement-demonetisation-cashless-catalyst/20170117.htm" target="_blank" style="custom" border_width="2px" position="left" size="sm" special="no" icon="0" font_size="14px" letter_spacing="" custom_background="#d11e3c" custom_bg_hover="#ffffff" custom_text="#ffffff" custom_text_hover="#d11e3c" custom_border="#d11e3c" custom_border_hover="#d11e3c"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_height="yes" content_placement="middle" type="image" bg_position_horizontal="center" bg_repeat="repeat-y" bg_attachment="true" enable_parallax="false" parallax_speed="0.4" padding_top="70" padding_bottom="0" margin_bottom="0" bg_image="8201"][vc_column][vc_row_inner][vc_column_inner][vc_column_text text_color="#ffffff" font_size="18px" letter_spacing="" el_class="lh24"][timeline-express][/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row inner_container="no" type="color"][vc_column][vc_row_inner][vc_column_inner width="1/12"][/vc_column_inner][vc_column_inner width="5/6" css=".vc_custom_1486727937320{padding-left: 0px !important;}"][vc_custom_heading text="OUR ROLE" font_container="tag:h2|font_size:36px|text_align:left|color:%23d11e3c|line_height:42px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][kleo_gap size="50px"][/vc_column_inner][vc_column_inner width="1/12"][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height="yes"][vc_column_inner width="1/12"][/vc_column_inner][vc_column_inner width="1/6"][vc_single_image image="8718" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade"][vc_custom_heading text="Thought Leadership" font_container="tag:h2|font_size:24px|text_align:left|color:%23383b3b|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_column_text text_color="#383b3b" font_size="18px" letter_spacing="" el_class="lh24"]Strategic “ecosystem lens” to design project portfolio, end-to-end solutions, interfaces, and hypotheses to be tested on the ground[/vc_column_text][/vc_column_inner][vc_column_inner width="1/6"][vc_single_image image="8719" img_size="232*220" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade"][vc_custom_heading text="Targeted Funding" font_container="tag:h2|font_size:24px|text_align:left|color:%23383b3b|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_column_text text_color="#383b3b" font_size="18px" letter_spacing="" el_class="lh24"]Incubation grants and USAID credit guarantees to promote entrepreneurial efforts to solve market failures[/vc_column_text][/vc_column_inner][vc_column_inner width="1/6"][vc_single_image image="8721" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade" css=".vc_custom_1485861164086{margin-bottom: 32px !important;}"][vc_custom_heading text="Project Delivery" font_container="tag:h2|font_size:24px|text_align:left|color:%23383b3b|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_column_text text_color="#383b3b" font_size="18px" letter_spacing="" el_class="lh24"]On-the-ground Project Management Unit (PMU) to track progress and stakeholder coordination[/vc_column_text][/vc_column_inner][vc_column_inner width="1/6"][vc_single_image image="8722" img_size="233*220" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade"][vc_custom_heading text="Test &amp; Learn" font_container="tag:h2|font_size:24px|text_align:left|color:%23383b3b|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_column_text text_color="#383b3b" font_size="18px" letter_spacing="" el_class="lh24"]Collaborative, multi-dimensional research program focused on adoption &amp; use of digital finance, including understanding of existing needs &amp; contexts, behavioral bottlenecks and change strategies, and long term impact on socio-economic health[/vc_column_text][/vc_column_inner][vc_column_inner width="1/6"][vc_single_image image="8723" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade"][vc_custom_heading text="Inform &amp; Convene" font_container="tag:h2|font_size:24px|text_align:left|color:%23383b3b|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_column_text text_color="#383b3b" font_size="18px" letter_spacing="" el_class="lh24"]Multi sector partnership to solve key challenges, disseminate learnings, help institutionalize and scale successful initiatives, and influence policymakers &amp; regulators[/vc_column_text][/vc_column_inner][vc_column_inner width="1/12"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row inner_container="no" type="image" bg_image="7841"][vc_column][vc_row_inner][vc_column_inner width="1/12"][/vc_column_inner][vc_column_inner width="5/6" css=".vc_custom_1486727956525{padding-left: 0px !important;}"][vc_custom_heading text="NAVIGATING UNCHARTED WATERS" font_container="tag:h2|font_size:36px|text_align:left|color:%23d11e3c|line_height:42px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_custom_heading text="Catalyst’s digital labs and partnerships are uniquely positioned to solve three unmet needs in the Indian digital payments landscape" font_container="tag:p|font_size:18px|text_align:left|color:%23383b3b|line_height:24px" google_fonts="font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal" letter_spacing=""][kleo_gap size="50px"][/vc_column_inner][vc_column_inner width="1/12"][/vc_column_inner][/vc_row_inner][vc_row_inner inner_container="yes"][vc_column_inner width="1/2"][vc_single_image image="8731" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade" css=".vc_custom_1485864130488{margin-top: 4% !important;}"][/vc_column_inner][vc_column_inner width="1/2"][vc_custom_heading text="Fintech for the Bottom 80" font_container="tag:h2|font_size:18px|text_align:left|color:%23f27f03|line_height:24px" google_fonts="font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal" letter_spacing="" css=".vc_custom_1483356899348{margin-top: 0px !important;margin-bottom: 0px !important;}"][vc_custom_heading text="Promote new solutions targeting the unserved. Fintech innovation today has exclusively focused on the top 100 million consumers who are urban, affluent, English speaking and connected. The next wave needs bold innovation that addresses distinct local needs." font_container="tag:p|font_size:18px|text_align:justify|color:%23383b3b|line_height:24px" google_fonts="font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1484830864268{margin-top: 0px !important;}"][vc_custom_heading text="Data sharing/Data Vault" font_container="tag:h2|font_size:18px|text_align:left|color:%23359c39|line_height:24px" google_fonts="font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal" letter_spacing="" css=".vc_custom_1483357116895{margin-top: 0px !important;margin-bottom: 0px !important;}"][vc_custom_heading text="A trusted, neutral aggregation layer to cross-pollinate data across multiple service providers to drive new value propositions within the norms of responsible data governance." font_container="tag:p|font_size:18px|text_align:justify|color:%23383b3b|line_height:24px" google_fonts="font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1484830886700{margin-top: 0px !important;}"][vc_custom_heading text="Regulatory Sandbox" font_container="tag:h2|font_size:18px|text_align:left|color:%230079f4|line_height:24px" google_fonts="font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal" letter_spacing="" css=".vc_custom_1484830997159{margin-top: 0px !important;margin-bottom: 0px !important;}"][vc_custom_heading text="New mechanisms for regulators and innovators to engage. Government stakeholders can sponsor targeted experiments or policy simulations to collect quick, on-the-ground data to inform sound policy and regulation." font_container="tag:p|font_size:18px|text_align:justify|color:%23383b3b|line_height:24px" google_fonts="font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1484830919025{margin-top: 0px !important;}"][vc_column_text text_color="#383b3b" font_size="18px" letter_spacing="" el_class="lh24 ptext-align-justify"]<strong class="pred">Catalyst</strong> funding will then be restricted to clearly identified viability gaps, including mechanisms to resolve market failures, new risky innovation, capability building programs, action research, and policy advocacy. The broader strategic partnership will help solve key challenges, disseminate learnings, help institutionalize and scale successful initiatives, and influence policies.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row el_id="footer_area" text_align="center" type="image" bg_position_horizontal="center" enable_parallax="false" padding_top="50px" padding_bottom="50px" bg_image="7886"][vc_column width="1/4"][/vc_column][vc_column width="1/2" offset="vc_col-lg-offset-0 vc_col-md-offset-0 vc_col-sm-offset-0"][vc_single_image image="7888" img_size="full" alignment="center"][vc_column_text text_color="#ffffff" font_size="14px" letter_spacing="" css=".vc_custom_1484826151396{margin-top: 35px !important;margin-bottom: 5px !important;padding-right: 20px !important;}"]
<p style="text-align: center;">CATALYST is an initiative seeded by an alliance between the Government of India &amp; USAID, to expand digital payments and financial inclusion in India, especially for small merchants and low-income consumers.</p>

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[/vc_column_text][kleo_icon icon="facebook" href="https://www.facebook.com/CashlessCatalyst/" target="_blank" padding="15px" icon_color="#ffffff"][kleo_icon icon="linkedin" href="https://www.linkedin.com/company/13221050?trk=tyah&amp;trkInfo=clickedVertical%3Acompany%2CclickedEntityId%3A13221050%2Cidx%3A2-1-2%2CtarId%3A1476420479247%2Ctas%3Acashless%20catalyst" target="_blank" padding="15px" icon_color="#ffffff"][kleo_icon icon="twitter" href="https://twitter.com/cashlesscatalys" target="_blank" padding="15px" icon_color="#ffffff"][kleo_icon icon="youtube-play" href="https://www.youtube.com/channel/UChuc38_PfawDOu44IfYS4lw" target="_blank" padding="15px" icon_color="#ffffff"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row]";}s:18:"journey_1500862641";a:2:{s:4:"name";s:7:"journey";s:8:"template";s:11744:"[vc_row full_height="yes" content_placement="middle" type="image" bg_position_horizontal="center" bg_repeat="repeat-y" bg_attachment="true" enable_parallax="false" parallax_speed="0.4" padding_top="70" padding_bottom="0" margin_bottom="0" bg_image="8201"][vc_column][vc_row_inner][vc_column_inner][vc_column_text text_color="#ffffff" font_size="18px" letter_spacing="" el_class="lh24"][timeline-express][/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row inner_container="no" type="color"][vc_column][vc_row_inner][vc_column_inner width="1/12"][/vc_column_inner][vc_column_inner width="5/6" css=".vc_custom_1486727937320{padding-left: 0px !important;}"][vc_custom_heading text="OUR ROLE" font_container="tag:h2|font_size:36px|text_align:left|color:%23d11e3c|line_height:42px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][kleo_gap size="50px"][/vc_column_inner][vc_column_inner width="1/12"][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height="yes"][vc_column_inner width="1/12"][/vc_column_inner][vc_column_inner width="1/6"][vc_single_image image="8718" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade"][vc_custom_heading text="Thought Leadership" font_container="tag:h2|font_size:24px|text_align:left|color:%23383b3b|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_column_text text_color="#383b3b" font_size="18px" letter_spacing="" el_class="lh24"]Strategic “ecosystem lens” to design project portfolio, end-to-end solutions, interfaces, and hypotheses to be tested on the ground[/vc_column_text][/vc_column_inner][vc_column_inner width="1/6"][vc_single_image image="8719" img_size="232*220" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade"][vc_custom_heading text="Targeted Funding" font_container="tag:h2|font_size:24px|text_align:left|color:%23383b3b|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_column_text text_color="#383b3b" font_size="18px" letter_spacing="" el_class="lh24"]Incubation grants and USAID credit guarantees to promote entrepreneurial efforts to solve market failures[/vc_column_text][/vc_column_inner][vc_column_inner width="1/6"][vc_single_image image="8721" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade" css=".vc_custom_1485861164086{margin-bottom: 32px !important;}"][vc_custom_heading text="Project Delivery" font_container="tag:h2|font_size:24px|text_align:left|color:%23383b3b|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_column_text text_color="#383b3b" font_size="18px" letter_spacing="" el_class="lh24"]On-the-ground Project Management Unit (PMU) to track progress and stakeholder coordination[/vc_column_text][/vc_column_inner][vc_column_inner width="1/6"][vc_single_image image="8722" img_size="233*220" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade"][vc_custom_heading text="Test &amp; Learn" font_container="tag:h2|font_size:24px|text_align:left|color:%23383b3b|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_column_text text_color="#383b3b" font_size="18px" letter_spacing="" el_class="lh24"]Collaborative, multi-dimensional research program focused on adoption &amp; use of digital finance, including understanding of existing needs &amp; contexts, behavioral bottlenecks and change strategies, and long term impact on socio-economic health[/vc_column_text][/vc_column_inner][vc_column_inner width="1/6"][vc_single_image image="8723" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade"][vc_custom_heading text="Inform &amp; Convene" font_container="tag:h2|font_size:24px|text_align:left|color:%23383b3b|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_column_text text_color="#383b3b" font_size="18px" letter_spacing="" el_class="lh24"]Multi sector partnership to solve key challenges, disseminate learnings, help institutionalize and scale successful initiatives, and influence policymakers &amp; regulators[/vc_column_text][/vc_column_inner][vc_column_inner width="1/12"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row inner_container="no" type="image" bg_image="7841"][vc_column][vc_row_inner][vc_column_inner width="1/12"][/vc_column_inner][vc_column_inner width="5/6" css=".vc_custom_1486727956525{padding-left: 0px !important;}"][vc_custom_heading text="NAVIGATING UNCHARTED WATERS" font_container="tag:h2|font_size:36px|text_align:left|color:%23d11e3c|line_height:42px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_custom_heading text="Catalyst’s digital labs and partnerships are uniquely positioned to solve three unmet needs in the Indian digital payments landscape" font_container="tag:p|font_size:18px|text_align:left|color:%23383b3b|line_height:24px" google_fonts="font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal" letter_spacing=""][kleo_gap size="50px"][/vc_column_inner][vc_column_inner width="1/12"][/vc_column_inner][/vc_row_inner][vc_row_inner inner_container="yes"][vc_column_inner width="1/2"][vc_single_image image="8731" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade" css=".vc_custom_1485864130488{margin-top: 4% !important;}"][/vc_column_inner][vc_column_inner width="1/2"][vc_custom_heading text="Fintech for the Bottom 80" font_container="tag:h2|font_size:18px|text_align:left|color:%23f27f03|line_height:24px" google_fonts="font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal" letter_spacing="" css=".vc_custom_1483356899348{margin-top: 0px !important;margin-bottom: 0px !important;}"][vc_custom_heading text="Promote new solutions targeting the unserved. Fintech innovation today has exclusively focused on the top 100 million consumers who are urban, affluent, English speaking and connected. The next wave needs bold innovation that addresses distinct local needs." font_container="tag:p|font_size:18px|text_align:justify|color:%23383b3b|line_height:24px" google_fonts="font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1484830864268{margin-top: 0px !important;}"][vc_custom_heading text="Data sharing/Data Vault" font_container="tag:h2|font_size:18px|text_align:left|color:%23359c39|line_height:24px" google_fonts="font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal" letter_spacing="" css=".vc_custom_1483357116895{margin-top: 0px !important;margin-bottom: 0px !important;}"][vc_custom_heading text="A trusted, neutral aggregation layer to cross-pollinate data across multiple service providers to drive new value propositions within the norms of responsible data governance." font_container="tag:p|font_size:18px|text_align:justify|color:%23383b3b|line_height:24px" google_fonts="font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1484830886700{margin-top: 0px !important;}"][vc_custom_heading text="Regulatory Sandbox" font_container="tag:h2|font_size:18px|text_align:left|color:%230079f4|line_height:24px" google_fonts="font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal" letter_spacing="" css=".vc_custom_1484830997159{margin-top: 0px !important;margin-bottom: 0px !important;}"][vc_custom_heading text="New mechanisms for regulators and innovators to engage. Government stakeholders can sponsor targeted experiments or policy simulations to collect quick, on-the-ground data to inform sound policy and regulation." font_container="tag:p|font_size:18px|text_align:justify|color:%23383b3b|line_height:24px" google_fonts="font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1484830919025{margin-top: 0px !important;}"][vc_column_text text_color="#383b3b" font_size="18px" letter_spacing="" el_class="lh24 ptext-align-justify"]<strong class="pred">Catalyst</strong> funding will then be restricted to clearly identified viability gaps, including mechanisms to resolve market failures, new risky innovation, capability building programs, action research, and policy advocacy. The broader strategic partnership will help solve key challenges, disseminate learnings, help institutionalize and scale successful initiatives, and influence policies.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row el_id="footer_area" text_align="center" type="image" bg_position_horizontal="center" enable_parallax="false" padding_top="50px" padding_bottom="50px" bg_image="7886"][vc_column width="1/4"][/vc_column][vc_column width="1/2" offset="vc_col-lg-offset-0 vc_col-md-offset-0 vc_col-sm-offset-0"][vc_single_image image="7888" img_size="full" alignment="center"][vc_column_text text_color="#ffffff" font_size="14px" letter_spacing="" css=".vc_custom_1484826151396{margin-top: 35px !important;margin-bottom: 5px !important;padding-right: 20px !important;}"]
<p style="text-align: center;">CATALYST is an initiative seeded by an alliance between the Government of India &amp; USAID, to expand digital payments and financial inclusion in India, especially for small merchants and low-income consumers.</p>

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TOGETHER." font_container="tag:h2|font_size:48px|text_align:center|color:%23ffffff|line_height:54px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_column_text text_color="#ffffff" font_size="24px" letter_spacing="" css=".vc_custom_1483347016292{padding-right: 10% !important;padding-left: 10% !important;}"]
<p class="lh30" style="text-align: center;">Data is a viable source for credit appraisal and loan provision to financially underserved small businesses and entrepreneurs</p>

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<p style="text-align: center;">Catalyst will leverage its 120+ organization based partnership network of private sector players (banks and FIs, telcos, fintech innovators, business correspondents, MFIs), public sector partners (local governments, policymakers, regulators) and knowledge partners (NGOs, donor and development agencies, domain experts). A core group of “anchor partners” including service providers, research agencies and other implementation partners will help operationalize the digital payments lab. Solution providers will be engaged under sustainable business models based on market incentives.</p>

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<p style="text-align: center;">Catalyst funding will then be restricted to clearly identified viability gaps, including mechanisms to resolve market failures, new risky innovation, capability building programs, action research, and policy advocacy. The broader strategic partnership will help solve key challenges, disseminate learnings, help institutionalize and scale successful initiatives, and influence policies.</p>

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<p style="text-align: center;">CATALYST is an initiative seeded by an alliance between the Government of India &amp; USAID, to expand digital payments and financial inclusion in India, especially for small merchants and low-income consumers.</p>

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alignment="center"][/vc_column_inner][vc_column_inner width="1/6"][vc_single_image image="9205" img_size="full" alignment="center"][/vc_column_inner][vc_column_inner width="1/6"][vc_single_image image="9177" img_size="full" alignment="center"][/vc_column_inner][vc_column_inner width="1/6"][vc_single_image image="8070" img_size="full" alignment="center"][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height="yes" css=".vc_custom_1487689473641{margin-bottom: 2% !important;padding-top: 1% !important;padding-bottom: 2% !important;background-color: #f5f5f5 !important;}" el_class="panchor-partners"][vc_column_inner width="1/6"][vc_single_image image="9178" img_size="full" alignment="center"][/vc_column_inner][vc_column_inner width="1/6"][vc_single_image image="9179" img_size="full" alignment="center"][/vc_column_inner][vc_column_inner width="1/6"][vc_single_image image="9180" img_size="full" alignment="center"][/vc_column_inner][vc_column_inner width="1/6"][vc_single_image image="9181" img_size="full" alignment="center"][/vc_column_inner][vc_column_inner width="1/6"][vc_single_image image="9182" img_size="full" alignment="center"][/vc_column_inner][vc_column_inner width="1/6"][vc_single_image image="9183" img_size="full" alignment="center"][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height="yes" css=".vc_custom_1487689473641{margin-bottom: 2% !important;padding-top: 1% !important;padding-bottom: 2% !important;background-color: #f5f5f5 !important;}" el_class="panchor-partners"][vc_column_inner width="1/6"][vc_single_image image="9206" img_size="full" alignment="center"][/vc_column_inner][vc_column_inner width="1/6"][vc_single_image image="9185" img_size="full" alignment="center"][/vc_column_inner][vc_column_inner width="1/6"][vc_single_image image="9186" img_size="full" alignment="center"][/vc_column_inner][vc_column_inner width="1/6"][vc_single_image image="8063" img_size="full" alignment="center"][/vc_column_inner][vc_column_inner width="1/6"][/vc_column_inner][vc_column_inner width="1/6"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row el_id="footer_area" text_align="center" type="image" bg_position_horizontal="center" enable_parallax="false" padding_top="50px" padding_bottom="50px" bg_image="7886"][vc_column width="1/4"][/vc_column][vc_column width="1/2" offset="vc_col-lg-offset-0 vc_col-md-offset-0 vc_col-sm-offset-0"][vc_single_image image="7888" img_size="full" alignment="center"][vc_column_text text_color="#ffffff" font_size="14px" letter_spacing="" css=".vc_custom_1484826151396{margin-top: 35px !important;margin-bottom: 5px !important;padding-right: 20px !important;}"]
<p style="text-align: center;">CATALYST is an initiative seeded by an alliance between the Government of India &amp; USAID, to expand digital payments and financial inclusion in India, especially for small merchants and low-income consumers.</p>

[/vc_column_text][kleo_gap][vc_column_text letter_spacing="" css=".vc_custom_1484051069491{margin-bottom: 0px !important;}"]
<p style="text-align: center;">[email-newsletter-plugin]</p>

[/vc_column_text][kleo_icon icon="facebook" href="https://www.facebook.com/CashlessCatalyst/" target="_blank" padding="15px" icon_color="#ffffff"][kleo_icon icon="linkedin" href="https://www.linkedin.com/company/13221050?trk=tyah&amp;trkInfo=clickedVertical%3Acompany%2CclickedEntityId%3A13221050%2Cidx%3A2-1-2%2CtarId%3A1476420479247%2Ctas%3Acashless%20catalyst" target="_blank" padding="15px" icon_color="#ffffff"][kleo_icon icon="twitter" href="https://twitter.com/cashlesscatalys" target="_blank" padding="15px" icon_color="#ffffff"][kleo_icon icon="youtube-play" href="https://www.youtube.com/channel/UChuc38_PfawDOu44IfYS4lw" target="_blank" padding="15px" icon_color="#ffffff"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row]";}s:31:"home-tpl-bck-02-03-17_590546453";a:2:{s:4:"name";s:21:"home-tpl-bck-02-03-17";s:8:"template";s:26432:"[vc_row equal_height="yes" el_id="first-section" inner_container="no" type="image" enable_parallax="false" parallax_speed="0.4" padding_top="0" padding_bottom="0" fixed_height="899px" bg_image="9520"][vc_column][vc_row_inner inner_container="yes" min_height="899px" bg_pos_h="center" bg_pos_v="top" css=".vc_custom_1483077947446{background-image: url(http://cashlesscatalyst.org/wp-content/uploads/2015/11/triangle-banner1.png?id=7987) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}" el_id="white-triangle"][vc_column_inner el_class="pzindex" offset="vc_col-lg-6 vc_col-md-8 vc_col-xs-12"][kleo_gap size="120px" visibility="visible-xs"][kleo_gap size="160px" visibility="visible-sm"][kleo_gap size="200px" visibility="visible-md,visible-lg"][vc_custom_heading text="BRIDGING THE FINANCIAL DIVIDE THROUGH DIGITAL PAYMENTS" font_container="tag:h1|font_size:36px|text_align:left|line_height:42px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_column_text font_size="16px" vertical_separator="yes" letter_spacing="" letter-spacing="75"]Catalyst is working to help India’s small businesses and low-income consumers unlock the power of digital payments to gain access to broader financial services like credit, savings, insurance and investment, and create opportunities vital to their future prosperity.[/vc_column_text][vc_column_text letter_spacing="" css=".vc_custom_1488436513549{margin-left: 40px !important;}"]
<p style="text-align: left;"><span class="learn-more"><a style="text-decoration: none;" href="http://cashlesscatalyst.org/about">Learn More <i class="fa fa-angle-right"></i></a></span></p>

[/vc_column_text][vc_btn title="Learn More" style="custom" custom_background="" custom_text="#000000" shape="square" size="lg" i_align="right" i_icon_fontawesome="fa fa-angle-right" add_icon="true" el_class="learn-more hidden" link="url:http%3A%2F%2Fcashlesscatalyst.org%2Fbeta%2Fabout|title:Learn%20More||"][/vc_column_inner][vc_column_inner offset="vc_col-lg-3"][/vc_column_inner][vc_column_inner offset="vc_col-lg-4 vc_col-md-4 vc_col-xs-12"][kleo_gap size="213px" visibility="visible-xs,visible-sm"][kleo_gap size="634px" visibility="visible-md,visible-lg"][vc_single_image image="7820" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="bottom-to-top"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row el_id="services" type="image" bg_color="#ffffff" bg_repeat="repeat" padding_top="" padding_bottom=""][vc_column][kleo_magic_container position="absolute" top="0px" left="50%" min_height="521px" width="2560px" css=".vc_custom_1486370275881{margin-left: -1145px !important;background-image: url(http://cashlesscatalyst.org/wp-content/uploads/2015/11/home-banner-triangle.png?id=7813) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}"][/kleo_magic_container][vc_row_inner equal_height="yes" css=".vc_custom_1486361953253{margin-bottom: 20px !important;padding-top: 5% !important;padding-right: 5% !important;padding-left: 5% !important;background-color: #ffffff !important;}"][vc_column_inner css=".vc_custom_1486361714089{padding-right: 5% !important;padding-left: 5% !important;}"][vc_custom_heading text="THE CURRENT INDIAN PAYMENT CONTEXT" font_container="tag:h2|font_size:36px|text_align:center|color:%23373a3a|line_height:42px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing="" css=".vc_custom_1487844018271{margin-bottom: 0px !important;padding-bottom: 0px !important;}"][vc_empty_space height="20px"][/vc_column_inner][vc_column_inner width="1/3"][vc_single_image image="9533" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade" css=".vc_custom_1488435992061{margin-bottom: 10px !important;}"][vc_column_text font_size="16px" letter_spacing="" el_class="lh24" css=".vc_custom_1487847888132{padding-right: 2.5% !important;padding-left: 2.5% !important;}"]
<p style="text-align: center;">Percentage of person to merchant expenditure</p>

[/vc_column_text][/vc_column_inner][vc_column_inner width="1/3"][vc_single_image image="9539" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade" css=".vc_custom_1488436279207{margin-bottom: 10px !important;}"][vc_column_text font_size="16px" letter_spacing="" el_class="lh24"]
<p style="text-align: center;">Digitization of payments by micro, small and medium retailers</p>

[/vc_column_text][/vc_column_inner][vc_column_inner width="1/3"][vc_single_image image="9535" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade" css=".vc_custom_1488436018662{margin-bottom: 10px !important;}"][vc_column_text font_size="16px" letter_spacing="" el_class="lh24"]
<p style="text-align: center;">Cost of cash borne by microenterprises as a percentage of GDP</p>

[/vc_column_text][/vc_column_inner][vc_column_inner][kleo_gap size="30px"][vc_column_text letter_spacing=""]
<p style="text-align: center;"><span class="learn-more"><a style="text-decoration: none;" href="http://cashlesscatalyst.org/about#navigating-unchartered-waters">Learn More <i class="fa fa-angle-right"></i></a></span></p>

[/vc_column_text][kleo_gap size="40px"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row el_id="services" type="color" padding_top="" padding_bottom=""][vc_column][vc_row_inner inner_container="yes" css=".vc_custom_1486366675298{padding-right: 0px !important;padding-left: 0px !important;}"][vc_column_inner css=".vc_custom_1482921874191{padding-top: 20px !important;padding-right: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;}"][vc_custom_heading text="OVERCOMING THE CHALLENGES OF LAST MILE FINANCIAL INCLUSION" font_container="tag:h2|font_size:36px|text_align:center|color:%23373a3a|line_height:36px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_column_text font_size="16px" letter_spacing="" el_class="pcenter" css=".vc_custom_1487848030329{padding-right: 17% !important;padding-left: 17% !important;}"]Catalyst aims to leverage recent advancements in digital payments technology as well as new policy and regulatory initiatives to build scalable and sustainable models to achieve last mile financial inclusion.

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height="yes" inner_container="yes" el_class="row-no-gap pbtlm-container" css=".vc_custom_1487847562436{margin-left: 6% !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}"][vc_column_inner width="1/12" css=".vc_custom_1487847100796{margin-left: 4% !important;background-color: #ffffff !important;}"][/vc_column_inner][vc_column_inner el_class="pbtlm-left" width="1/3" offset="vc_col-lg-4 vc_col-md-4 vc_col-xs-12" css=".vc_custom_1486618039291{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}"][vc_custom_heading text="Technology" font_container="tag:h6|font_size:24px|text_align:right|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1487848060788{padding-top: 5px !important;}"][vc_column_text font_size="16px" letter_spacing="" css=".vc_custom_1487848012250{margin-bottom: 20px !important;}"]
<p style="text-align: right;">Open, interoperable platform technologies such as Aadhaar, Unified Payments Interface (UPI), and the ‘Indian Stack’ -- with an overarching layer of innovative apps</p>

[/vc_column_text][kleo_gap size="90px" class="pheight"][vc_column_text letter_spacing=""]<img class="alignright size-full wp-image-7845" src="http://cashlesscatalyst.org/wp-content/uploads/2015/11/blmf-icon22.png" alt="blmf-icon22" width="113" height="111" />[/vc_column_text][/vc_column_inner][vc_column_inner width="1/12" offset="vc_col-lg-1 vc_col-md-2 vc_hidden-xs" css=".vc_custom_1487846834652{margin-top: 50px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;}"][vc_column_text letter_spacing="" css=".vc_custom_1487846532781{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}"]
<div><img class="aligncenter size-full wp-image-9217" style="margin-bottom: 0px; padding-bottom: 0px;" src="http://cashlesscatalyst.org/wp-content/uploads/2015/11/a.png" alt="a" width="95" height="371" /></div>
[/vc_column_text][/vc_column_inner][vc_column_inner el_class="pbtlm-right" width="1/4" offset="vc_col-lg-4 vc_col-md-4 vc_col-xs-12" css=".vc_custom_1486618188036{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;}"][vc_column_text text_color="#ffffff" letter_spacing="75" css=".vc_custom_1486364824942{padding-top: 10px !important;}"]<img class="alignleft size-full wp-image-7844" src="http://cashlesscatalyst.org/wp-content/uploads/2015/11/blmf-icon11.png" alt="blmf-icon11" width="113" height="111" />[/vc_column_text][kleo_gap size="90px"][vc_custom_heading text="Policy" font_container="tag:h6|font_size:24px|text_align:left|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1487848072773{padding-top: 5px !important;}"][vc_column_text font_size="16px" letter_spacing=""]Government initiatives such as Jan Dhan Yojana, Direct benefit Transfers, Small Finance and Payment Banks, and Incentives for a Less Cash Economy - to promote democratization of finance[/vc_column_text][/vc_column_inner][vc_column_inner width="1/12" css=".vc_custom_1486563791342{background-color: #ffffff !important;}"][/vc_column_inner][vc_column_inner css=".vc_custom_1482910104637{margin-top: 0px !important;padding-top: 0px !important;background-color: #ffffff !important;}"][vc_single_image image="9228" img_size="full" alignment="center" css=".vc_custom_1487848813399{margin-top: 0px !important;margin-bottom: 10px !important;margin-left: -106px !important;padding-top: 0px !important;}"][vc_custom_heading text="Last Mile" font_container="tag:h6|font_size:24px|text_align:center|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1487848787513{margin-left: -106px !important;padding-top: 5px !important;}"][vc_column_text font_size="16px" letter_spacing="" css=".vc_custom_1487848099600{padding-right: 23% !important;padding-left: 15% !important;}"]
<p style="text-align: center;">Coordinated motivation of small businesses, consumers and solution providers to drive high-frequency, low-value digital transactions and large scale adoption</p>

[/vc_column_text][kleo_gap size="20px"][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height="yes" inner_container="yes" el_class="row-no-gap pbtlm-containerm" css=".vc_custom_1483335902347{padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}"][vc_column_inner el_class="pbtlm-left" offset="vc_col-lg-6 vc_col-md-6 vc_col-xs-6" css=".vc_custom_1488358416289{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}"][vc_column_text text_color="#ffffff" letter_spacing="75"]<img class="alignleft size-full wp-image-7844" src="http://cashlesscatalyst.org/wp-content/uploads/2015/11/blmf-icon11.png" alt="blmf-icon11" width="113" height="111" />[/vc_column_text][vc_custom_heading text="Technology" font_container="tag:h6|font_size:24px|text_align:left|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1488358733536{padding-top: 5px !important;}"][vc_column_text font_size="16px" letter_spacing=""]
<p style="text-align: left;">Open, interoperable platform technologies such as Aadhaar, Unified Payments Interface (UPI), and the ‘Indian Stack’ -- with an overarching layer of innovative apps</p>

[/vc_column_text][kleo_gap size="20px"][/vc_column_inner][vc_column_inner el_class="pbtlm-right" offset="vc_col-lg-6 vc_col-md-6 vc_col-xs-6" css=".vc_custom_1488358436817{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;}"][vc_column_text letter_spacing=""]<img class="size-full wp-image-7845 alignleft" src="http://cashlesscatalyst.org/wp-content/uploads/2015/11/blmf-icon22.png" alt="blmf-icon22" width="113" height="111" />[/vc_column_text][vc_custom_heading text="Policy" font_container="tag:h6|font_size:24px|text_align:left|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1488358748013{padding-top: 5px !important;}"][vc_column_text font_size="16px" letter_spacing=""]Government initiatives such as Jan Dhan Yojana, Direct benefit Transfers, Small Finance and Payment Banks, and Incentives for a Less Cash Economy - to promote democratization of finance[/vc_column_text][kleo_gap size="20px"][/vc_column_inner][vc_column_inner el_class="pbtlm-right" css=".vc_custom_1488358453320{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;}" offset="vc_col-xs-12"][vc_column_text letter_spacing=""]<img class="alignleft size-full wp-image-9228" src="http://cashlesscatalyst.org/wp-content/uploads/2015/11/lastmile.png" alt="lastmile" width="77" height="87" />[/vc_column_text][vc_custom_heading text="Last Mile" font_container="tag:h6|font_size:24px|text_align:left|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1488358718301{padding-top: 5px !important;}"][vc_column_text font_size="16px" letter_spacing=""]Coordinated motivation of small businesses, consumers and solution providers to drive high-frequency, low-value digital transactions and large scale adoption[/vc_column_text][kleo_gap size="20px"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type="color"][vc_column][vc_custom_heading text="OUR ECOSYSTEM APPROACH TO DRIVE DIGITAL PENETRATION" font_container="tag:h2|font_size:30px|text_align:center|color:%23373a3a|line_height:36px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing="" css=".vc_custom_1487844585430{margin-bottom: 0px !important;padding-bottom: 0px !important;}"][kleo_gap size="40px"][vc_row_inner equal_height="yes" css=".vc_custom_1486562584420{background-color: #ffffff !important;}"][vc_column_inner width="1/4"][vc_single_image image="9126" img_size="full" alignment="center" css=".vc_custom_1487673274384{margin-bottom: 10px !important;}"][vc_custom_heading text="Define" font_container="tag:h6|font_size:24px|text_align:center|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1487845176242{padding-top: 5px !important;}"][vc_column_text text_color="#383b3b" font_size="16px" letter_spacing="" el_class="lh22" css=".vc_custom_1487845511877{padding-right: 5% !important;padding-left: 5% !important;}"]
<p style="text-align: center;">Distinct economic geographies</p>

[/vc_column_text][/vc_column_inner][vc_column_inner width="1/4"][vc_single_image image="9128" img_size="full" alignment="center" css=".vc_custom_1487673411742{margin-bottom: 10px !important;}"][vc_custom_heading text="Test" font_container="tag:h6|font_size:24px|text_align:center|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1487845204067{padding-top: 5px !important;}"][vc_column_text text_color="#383b3b" font_size="16px" letter_spacing="" el_class="lh22" css=".vc_custom_1487845496370{padding-right: 5% !important;padding-left: 5% !important;}"]
<p style="text-align: center;">Technology and business models</p>

[/vc_column_text][/vc_column_inner][vc_column_inner width="1/4"][vc_single_image image="9129" img_size="full" alignment="center" css=".vc_custom_1487673492449{margin-bottom: 10px !important;}"][vc_custom_heading text="Influence" font_container="tag:h6|font_size:24px|text_align:center|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1487845305237{padding-top: 5px !important;}"][vc_column_text text_color="#383b3b" font_size="16px" letter_spacing="" el_class="lh22" css=".vc_custom_1487845475351{padding-right: 5% !important;padding-left: 5% !important;}"]
<p style="text-align: center;">Policy and regulation</p>

[/vc_column_text][/vc_column_inner][vc_column_inner width="1/4"][vc_single_image image="9130" img_size="full" alignment="center" css=".vc_custom_1487673644071{margin-bottom: 10px !important;}"][vc_custom_heading text="Scale" font_container="tag:h6|font_size:24px|text_align:center|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1487845334597{padding-top: 5px !important;}"][vc_column_text text_color="#383b3b" font_size="16px" letter_spacing="" el_class="lh22" css=".vc_custom_1487845444766{padding-right: 5% !important;padding-left: 5% !important;}"]
<p style="text-align: center;">Successful initiatives</p>

[/vc_column_text][/vc_column_inner][/vc_row_inner][kleo_gap size="40px"][vc_row_inner][vc_column_inner][vc_column_text letter_spacing=""]
<p style="text-align: center;"><span class="learn-more"><a style="text-decoration: none;" href="http://cashlesscatalyst.org/about/#ecosystem-approach">Learn More <i class="fa fa-angle-right"></i></a></span></p>

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row equal_height="yes" type="color" bg_color="#ffffff" padding_top="20" padding_bottom="0"][vc_column width="5/12"][vc_row_inner][vc_column_inner][vc_single_image image="9140" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" animation="animate-when-almost-visible" css_animation="el-fade" css=".vc_custom_1487945744121{margin-bottom: 10px !important;}" link="http://cashlesscatalyst.org/digital-payment-lab/"][/vc_column_inner][/vc_row_inner][vc_row_inner css=".vc_custom_1487685045372{margin-top: 15px !important;}"][vc_column_inner][vc_column_text letter_spacing="" el_class="wpb_video_widget wpb_content_element vc_clearfix vc_video-aspect-ratio-169 vc_video-el-width-100 vc_video-align-center" css=".vc_custom_1484218583910{margin-bottom: 0px !important;}"]
<div><iframe src="https://www.youtube.com/embed/yHASqaMQjhM?rel=0&amp;showinfo=0" width="100%" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div>
[/vc_column_text][vc_custom_heading text="Digital Financial Inclusion: The India Story" font_container="tag:p|font_size:16px|text_align:left|line_height:22px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing=""][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width="7/12"][vc_row_inner][vc_column_inner][vc_column_text letter_spacing="" el_class="wpb_video_widget wpb_content_element vc_clearfix vc_video-aspect-ratio-169 vc_video-el-width-100 vc_video-align-center" css=".vc_custom_1484218505851{margin-bottom: 0px !important;}"]
<div><iframe src="https://www.youtube.com/embed/gs_Y_EvfPGA?rel=0&amp;showinfo=0" width="100%" height="350" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div>
[/vc_column_text][vc_custom_heading text="Badal Malick (CEO, Catalyst) speaking about Catalyst’s strategic vision at the Better Than Cash Alliance event in Delhi." font_container="tag:p|font_size:16px|text_align:left|line_height:22px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1487850171686{margin-bottom: 9px !important;}"][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height="yes"][vc_column_inner width="1/3"][vc_single_image image="9137" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" css=".vc_custom_1487675479814{margin-bottom: 10px !important;}" link="http://cashlesscatalyst.org/wp-content/uploads/2017/01/India-Stack.pdf"][vc_single_image image="9138" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" css=".vc_custom_1487945859988{margin-bottom: 10px !important;}" link="http://cashlesscatalyst.org/wp-content/uploads/2017/01/BCG-Google-Digital-Payments-2020-July-2016_tcm21-39245.pdf"][/vc_column_inner][vc_column_inner width="2/3"][vc_single_image image="9231" img_size="full" alignment="center" full_width="yes" animation="animate-when-almost-visible" css_animation="el-fade" css=".vc_custom_1487849533532{margin-bottom: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}"][kleo_button title="Read More" href="http://cashlesscatalyst.org/digital-kirana/" style="custom" border_width="2px" position="left" size="sm" special="no" icon="0" font_size="14px" letter_spacing="" el_class="pdp-btn" custom_background="rgba(208,31,60,0.85)" custom_bg_hover="#ffffff" custom_text="#ffffff" custom_text_hover="#d01f3c" custom_border="#d01f3c" custom_border_hover="#ffffff"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row equal_height="yes" type="color" bg_color="#ffffff" padding_top="10"][vc_column][vc_row_inner equal_height="yes"][vc_column_inner width="1/4"][vc_single_image image="9233" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" full_width="yes" el_class="pwag-height" link="http://cashlesscatalyst.org/wp-content/uploads/2017/01/watal_report-27-12-16.pdf"][/vc_column_inner][vc_column_inner width="1/2"][vc_single_image image="9234" img_size="large" alignment="center" full_width="yes" el_class="pwag-height" css=".vc_custom_1487849681448{margin-bottom: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}"][kleo_button title="Read More" href="http://cashlesscatalyst.org/alternative-lending/" target="_blank" style="custom" border_width="2px" position="left" size="sm" special="no" icon="0" font_size="14px" letter_spacing="" el_class="pdp-btn" custom_background="rgba(208,31,60,0.85)" custom_bg_hover="#ffffff" custom_text="#ffffff" custom_text_hover="#d01f3c" custom_border="#d01f3c" custom_border_hover="#ffffff"][/vc_column_inner][vc_column_inner width="1/4"][vc_single_image image="9235" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" full_width="yes" el_class="pwag-height" link="http://www.itu.int/en/ITU-T/focusgroups/dfs/Documents/09_2016/FINAL%20ENDORSED%20Enabling%20Merchant%20Payments%20Acceptance%2030%20May%202016_formatted%20AM.pdf"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row el_id="footer_area" text_align="center" type="image" bg_position_horizontal="center" enable_parallax="false" padding_top="50px" padding_bottom="50px" bg_image="7886"][vc_column width="1/4"][/vc_column][vc_column width="1/2" offset="vc_col-lg-offset-0 vc_col-md-offset-0 vc_col-sm-offset-0"][vc_single_image image="7888" img_size="full" alignment="center"][vc_column_text text_color="#ffffff" font_size="14px" letter_spacing="" css=".vc_custom_1484826298085{margin-top: 35px !important;margin-bottom: 5px !important;padding-right: 20px !important;}"]
<p style="text-align: center;">CATALYST is an initiative seeded by an alliance between the Government of India &amp; USAID, to expand digital payments and financial inclusion in India, especially for small merchants and low-income consumers.</p>

[/vc_column_text][kleo_gap][vc_column_text letter_spacing="" css=".vc_custom_1484047958306{margin-bottom: 0px !important;}"]
<p style="text-align: center;">[email-newsletter-plugin]</p>

[/vc_column_text][kleo_icon icon="facebook" href="https://www.facebook.com/CashlessCatalyst/" target="_blank" padding="15px" icon_color="#ffffff"][kleo_icon icon="linkedin" href="https://www.linkedin.com/company/13221050?trk=tyah&amp;trkInfo=clickedVertical%3Acompany%2CclickedEntityId%3A13221050%2Cidx%3A2-1-2%2CtarId%3A1476420479247%2Ctas%3Acashless%20catalyst" target="_blank" padding="15px" icon_color="#ffffff"][kleo_icon icon="twitter" href="https://twitter.com/cashlesscatalys" target="_blank" padding="15px" icon_color="#ffffff"][kleo_icon icon="youtube-play" href="https://www.youtube.com/channel/UChuc38_PfawDOu44IfYS4lw" target="_blank" padding="15px" icon_color="#ffffff"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row]";}s:19:"home-tpl_1272170366";a:2:{s:4:"name";s:8:"home-tpl";s:8:"template";s:29260:"[vc_row equal_height="yes" el_id="first-section" inner_container="no" type="image" enable_parallax="false" parallax_speed="0.4" padding_top="0" padding_bottom="0" fixed_height="899px" bg_image="9520"][vc_column][vc_row_inner inner_container="yes" min_height="899px" bg_pos_h="center" bg_pos_v="top" css=".vc_custom_1483077947446{background-image: url(http://cashlesscatalyst.org/wp-content/uploads/2015/11/triangle-banner1.png?id=7987) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}" el_id="white-triangle"][vc_column_inner el_class="pzindex" offset="vc_col-lg-6 vc_col-md-8 vc_col-xs-12"][kleo_gap size="120px" visibility="visible-xs"][kleo_gap size="160px" visibility="visible-sm"][kleo_gap size="200px" visibility="visible-md,visible-lg"][vc_custom_heading text="BRIDGING THE FINANCIAL DIVIDE THROUGH DIGITAL PAYMENTS" font_container="tag:h1|font_size:36px|text_align:left|line_height:42px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_column_text font_size="16px" vertical_separator="yes" letter_spacing="" letter-spacing="75"]Catalyst is working to help India’s small businesses and low-income consumers unlock the power of digital payments to gain access to broader financial services like credit, savings, insurance and investment, and create opportunities vital to their future prosperity.[/vc_column_text][vc_column_text letter_spacing="" css=".vc_custom_1488436513549{margin-left: 40px !important;}"]
<p style="text-align: left;"><span class="learn-more"><a style="text-decoration: none;" href="http://cashlesscatalyst.org/about">Learn More <i class="fa fa-angle-right"></i></a></span></p>

[/vc_column_text][vc_btn title="Learn More" style="custom" custom_background="" custom_text="#000000" shape="square" size="lg" i_align="right" i_icon_fontawesome="fa fa-angle-right" add_icon="true" el_class="learn-more hidden" link="url:http%3A%2F%2Fcashlesscatalyst.org%2Fbeta%2Fabout|title:Learn%20More||"][/vc_column_inner][vc_column_inner offset="vc_col-lg-3"][/vc_column_inner][vc_column_inner offset="vc_col-lg-4 vc_col-md-4 vc_col-xs-12"][kleo_gap size="213px" visibility="visible-xs,visible-sm"][kleo_gap size="634px" visibility="visible-md,visible-lg"][vc_single_image image="7820" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="bottom-to-top"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row el_id="services" type="image" bg_color="#ffffff" bg_repeat="repeat" padding_top="" padding_bottom=""][vc_column][kleo_magic_container position="absolute" top="0px" left="50%" min_height="521px" width="2560px" css=".vc_custom_1486370275881{margin-left: -1145px !important;background-image: url(http://cashlesscatalyst.org/wp-content/uploads/2015/11/home-banner-triangle.png?id=7813) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}"][/kleo_magic_container][vc_row_inner equal_height="yes" css=".vc_custom_1486361953253{margin-bottom: 20px !important;padding-top: 5% !important;padding-right: 5% !important;padding-left: 5% !important;background-color: #ffffff !important;}"][vc_column_inner css=".vc_custom_1486361714089{padding-right: 5% !important;padding-left: 5% !important;}"][vc_custom_heading text="THE CURRENT INDIAN PAYMENT CONTEXT" font_container="tag:h2|font_size:36px|text_align:center|color:%23373a3a|line_height:42px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing="" css=".vc_custom_1487844018271{margin-bottom: 0px !important;padding-bottom: 0px !important;}"][vc_empty_space height="20px"][/vc_column_inner][vc_column_inner width="1/3"][vc_single_image image="9533" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade" css=".vc_custom_1488435992061{margin-bottom: 10px !important;}"][vc_column_text font_size="16px" letter_spacing="" el_class="lh24" css=".vc_custom_1487847888132{padding-right: 2.5% !important;padding-left: 2.5% !important;}"]
<p style="text-align: center;">Percentage of person to merchant expenditure</p>

[/vc_column_text][/vc_column_inner][vc_column_inner width="1/3"][vc_single_image image="9539" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade" css=".vc_custom_1488436279207{margin-bottom: 10px !important;}"][vc_column_text font_size="16px" letter_spacing="" el_class="lh24"]
<p style="text-align: center;">Digitization of payments by micro, small and medium retailers</p>

[/vc_column_text][/vc_column_inner][vc_column_inner width="1/3"][vc_single_image image="9535" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade" css=".vc_custom_1488436018662{margin-bottom: 10px !important;}"][vc_column_text font_size="16px" letter_spacing="" el_class="lh24"]
<p style="text-align: center;">Cost of cash borne by microenterprises as a percentage of GDP</p>

[/vc_column_text][/vc_column_inner][vc_column_inner][kleo_gap size="30px"][vc_column_text letter_spacing=""]
<p style="text-align: center;"><span class="learn-more"><a style="text-decoration: none;" href="http://cashlesscatalyst.org/about#navigating-unchartered-waters">Learn More <i class="fa fa-angle-right"></i></a></span></p>

[/vc_column_text][kleo_gap size="40px"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row el_id="services" type="color" padding_top="" padding_bottom=""][vc_column][vc_row_inner inner_container="yes" css=".vc_custom_1486366675298{padding-right: 0px !important;padding-left: 0px !important;}"][vc_column_inner css=".vc_custom_1482921874191{padding-top: 20px !important;padding-right: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;}"][vc_custom_heading text="OVERCOMING THE CHALLENGES OF LAST MILE FINANCIAL INCLUSION" font_container="tag:h2|font_size:36px|text_align:center|color:%23373a3a|line_height:36px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_column_text font_size="16px" letter_spacing="" el_class="pcenter" css=".vc_custom_1487848030329{padding-right: 17% !important;padding-left: 17% !important;}"]Catalyst aims to leverage recent advancements in digital payments technology as well as new policy and regulatory initiatives to build scalable and sustainable models to achieve last mile financial inclusion.

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height="yes" disable_element="yes" inner_container="yes" el_class="row-no-gap pbtlm-container hidden" css=".vc_custom_1488438149975{margin-left: 6% !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}"][vc_column_inner width="1/12" css=".vc_custom_1487847100796{margin-left: 4% !important;background-color: #ffffff !important;}"][/vc_column_inner][vc_column_inner el_class="pbtlm-left" width="1/3" offset="vc_col-lg-4 vc_col-md-4 vc_col-xs-12" css=".vc_custom_1486618039291{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}"][vc_custom_heading text="Technology" font_container="tag:h6|font_size:24px|text_align:right|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1487848060788{padding-top: 5px !important;}"][vc_column_text font_size="16px" letter_spacing="" css=".vc_custom_1487848012250{margin-bottom: 20px !important;}"]
<p style="text-align: right;">Open, interoperable platform technologies such as Aadhaar, Unified Payments Interface (UPI), and the ‘Indian Stack’ -- with an overarching layer of innovative apps</p>

[/vc_column_text][kleo_gap size="90px" class="pheight"][vc_column_text letter_spacing=""]<img class="alignright size-full wp-image-7845" src="http://cashlesscatalyst.org/wp-content/uploads/2015/11/blmf-icon22.png" alt="blmf-icon22" width="113" height="111" />[/vc_column_text][/vc_column_inner][vc_column_inner width="1/12" offset="vc_col-lg-1 vc_col-md-2 vc_hidden-xs" css=".vc_custom_1487846834652{margin-top: 50px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;}"][vc_column_text letter_spacing="" css=".vc_custom_1487846532781{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}"]
<div><img class="aligncenter size-full wp-image-9217" style="margin-bottom: 0px; padding-bottom: 0px;" src="http://cashlesscatalyst.org/wp-content/uploads/2015/11/a.png" alt="a" width="95" height="371" /></div>
[/vc_column_text][/vc_column_inner][vc_column_inner el_class="pbtlm-right" width="1/4" offset="vc_col-lg-4 vc_col-md-4 vc_col-xs-12" css=".vc_custom_1486618188036{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;}"][vc_column_text text_color="#ffffff" letter_spacing="75" css=".vc_custom_1486364824942{padding-top: 10px !important;}"]<img class="alignleft size-full wp-image-7844" src="http://cashlesscatalyst.org/wp-content/uploads/2015/11/blmf-icon11.png" alt="blmf-icon11" width="113" height="111" />[/vc_column_text][kleo_gap size="90px"][vc_custom_heading text="Policy" font_container="tag:h6|font_size:24px|text_align:left|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1487848072773{padding-top: 5px !important;}"][vc_column_text font_size="16px" letter_spacing=""]Government initiatives such as Jan Dhan Yojana, Direct benefit Transfers, Small Finance and Payment Banks, and Incentives for a Less Cash Economy - to promote democratization of finance[/vc_column_text][/vc_column_inner][vc_column_inner width="1/12" css=".vc_custom_1486563791342{background-color: #ffffff !important;}"][/vc_column_inner][vc_column_inner css=".vc_custom_1482910104637{margin-top: 0px !important;padding-top: 0px !important;background-color: #ffffff !important;}"][vc_single_image image="9228" img_size="full" alignment="center" css=".vc_custom_1487848813399{margin-top: 0px !important;margin-bottom: 10px !important;margin-left: -106px !important;padding-top: 0px !important;}"][vc_custom_heading text="Last Mile" font_container="tag:h6|font_size:24px|text_align:center|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1487848787513{margin-left: -106px !important;padding-top: 5px !important;}"][vc_column_text font_size="16px" letter_spacing="" css=".vc_custom_1487848099600{padding-right: 23% !important;padding-left: 15% !important;}"]
<p style="text-align: center;">Coordinated motivation of small businesses, consumers and solution providers to drive high-frequency, low-value digital transactions and large scale adoption</p>

[/vc_column_text][kleo_gap size="20px"][/vc_column_inner][/vc_row_inner][vc_row_inner el_class="row-no-gap pbtlm-container"][vc_column_inner width="5/12"][kleo_gap size="150px" class="pheight"][vc_column_text text_color="#ffffff" letter_spacing="75" css=".vc_custom_1488438016970{padding-top: 10px !important;}"]<table width="100%" cellspacing="10" cellpadding="10">
<tbody>
<tr>
<td align="left" valign="top">
<h4 style="text-align: right;">Policy</h4>
<p style="text-align: right;">Government initiatives such as Jan Dhan Yojana, Direct benefit Transfers, Small Finance and Payment Banks, and Incentives for a Less Cash Economy - to promote democratization of finance</p>
</td>
<td align="left" valign="top" width="113"><img class="alignleft size-full wp-image-9546" src="http://cashlesscatalyst.org/wp-content/uploads/2015/11/home-icon-05.png" alt="home-icon-05" width="101" height="114" /></td>
</tr>
</tbody>
</table>[/vc_column_text][/vc_column_inner][vc_column_inner width="2/12"][vc_column_text letter_spacing="" css=".vc_custom_1487846532781{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}"]
<div><img class="aligncenter size-full wp-image-9217" style="margin-bottom: 0px; padding-bottom: 0px;" src="http://cashlesscatalyst.org/wp-content/uploads/2015/11/a.png" alt="a" width="95" height="371" /></div>
[/vc_column_text][/vc_column_inner][vc_column_inner width="5/12"][vc_column_text text_color="#ffffff" letter_spacing="75" css=".vc_custom_1488438055491{padding-top: 10px !important;}"]<table width="100%" cellspacing="10" cellpadding="10">
<tbody>
<tr>
<td align="left" valign="top" width="113"><img class="alignleft size-full wp-image-9545" src="http://cashlesscatalyst.org/wp-content/uploads/2015/11/home-icon-04.png" alt="home-icon-04" width="101" height="114" /></td>
<td align="left" valign="top">
<h4>Technology</h4>
Open, interoperable platform technologies such as Aadhaar, Unified Payments Interface (UPI), and the ‘Indian Stack’ -- with an overarching layer of innovative apps</td>
</tr>
</tbody>
</table>[/vc_column_text][/vc_column_inner][vc_column_inner][vc_single_image image="9547" img_size="full" alignment="center" css=".vc_custom_1488438132577{margin-top: 0px !important;margin-bottom: 10px !important;margin-left: -106px !important;padding-top: 0px !important;}"][vc_column_text font_size="16px" letter_spacing="" css=".vc_custom_1487848099600{padding-right: 23% !important;padding-left: 15% !important;}"]
<p style="text-align: center;">Coordinated motivation of small businesses, consumers and solution providers to drive high-frequency, low-value digital transactions and large scale adoption</p>

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height="yes" inner_container="yes" el_class="row-no-gap pbtlm-containerm" css=".vc_custom_1483335902347{padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}"][vc_column_inner el_class="pbtlm-left" offset="vc_col-lg-6 vc_col-md-6 vc_col-xs-6" css=".vc_custom_1488358416289{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}"][vc_column_text text_color="#ffffff" letter_spacing="75"]<img class="alignleft size-full wp-image-7844" src="http://cashlesscatalyst.org/wp-content/uploads/2015/11/blmf-icon11.png" alt="blmf-icon11" width="113" height="111" />[/vc_column_text][vc_custom_heading text="Technology" font_container="tag:h6|font_size:24px|text_align:left|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1488358733536{padding-top: 5px !important;}"][vc_column_text font_size="16px" letter_spacing=""]
<p style="text-align: left;">Open, interoperable platform technologies such as Aadhaar, Unified Payments Interface (UPI), and the ‘Indian Stack’ -- with an overarching layer of innovative apps</p>

[/vc_column_text][kleo_gap size="20px"][/vc_column_inner][vc_column_inner el_class="pbtlm-right" offset="vc_col-lg-6 vc_col-md-6 vc_col-xs-6" css=".vc_custom_1488358436817{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;}"][vc_column_text letter_spacing=""]<img class="size-full wp-image-7845 alignleft" src="http://cashlesscatalyst.org/wp-content/uploads/2015/11/blmf-icon22.png" alt="blmf-icon22" width="113" height="111" />[/vc_column_text][vc_custom_heading text="Policy" font_container="tag:h6|font_size:24px|text_align:left|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1488358748013{padding-top: 5px !important;}"][vc_column_text font_size="16px" letter_spacing=""]Government initiatives such as Jan Dhan Yojana, Direct benefit Transfers, Small Finance and Payment Banks, and Incentives for a Less Cash Economy - to promote democratization of finance[/vc_column_text][kleo_gap size="20px"][/vc_column_inner][vc_column_inner el_class="pbtlm-right" css=".vc_custom_1488358453320{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;}" offset="vc_col-xs-12"][vc_column_text letter_spacing=""]<img class="alignleft size-full wp-image-9228" src="http://cashlesscatalyst.org/wp-content/uploads/2015/11/lastmile.png" alt="lastmile" width="77" height="87" />[/vc_column_text][vc_custom_heading text="Last Mile" font_container="tag:h6|font_size:24px|text_align:left|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1488358718301{padding-top: 5px !important;}"][vc_column_text font_size="16px" letter_spacing=""]Coordinated motivation of small businesses, consumers and solution providers to drive high-frequency, low-value digital transactions and large scale adoption[/vc_column_text][kleo_gap size="20px"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type="color"][vc_column][vc_custom_heading text="OUR ECOSYSTEM APPROACH TO DRIVE DIGITAL PENETRATION" font_container="tag:h2|font_size:30px|text_align:center|color:%23373a3a|line_height:36px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing="" css=".vc_custom_1487844585430{margin-bottom: 0px !important;padding-bottom: 0px !important;}"][kleo_gap size="40px"][vc_row_inner equal_height="yes" css=".vc_custom_1486562584420{background-color: #ffffff !important;}"][vc_column_inner width="1/4"][vc_single_image image="9126" img_size="full" alignment="center" css=".vc_custom_1487673274384{margin-bottom: 10px !important;}"][vc_custom_heading text="Define" font_container="tag:h6|font_size:24px|text_align:center|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1487845176242{padding-top: 5px !important;}"][vc_column_text text_color="#383b3b" font_size="16px" letter_spacing="" el_class="lh22" css=".vc_custom_1487845511877{padding-right: 5% !important;padding-left: 5% !important;}"]
<p style="text-align: center;">Distinct economic geographies</p>

[/vc_column_text][/vc_column_inner][vc_column_inner width="1/4"][vc_single_image image="9128" img_size="full" alignment="center" css=".vc_custom_1487673411742{margin-bottom: 10px !important;}"][vc_custom_heading text="Test" font_container="tag:h6|font_size:24px|text_align:center|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1487845204067{padding-top: 5px !important;}"][vc_column_text text_color="#383b3b" font_size="16px" letter_spacing="" el_class="lh22" css=".vc_custom_1487845496370{padding-right: 5% !important;padding-left: 5% !important;}"]
<p style="text-align: center;">Technology and business models</p>

[/vc_column_text][/vc_column_inner][vc_column_inner width="1/4"][vc_single_image image="9129" img_size="full" alignment="center" css=".vc_custom_1487673492449{margin-bottom: 10px !important;}"][vc_custom_heading text="Influence" font_container="tag:h6|font_size:24px|text_align:center|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1487845305237{padding-top: 5px !important;}"][vc_column_text text_color="#383b3b" font_size="16px" letter_spacing="" el_class="lh22" css=".vc_custom_1487845475351{padding-right: 5% !important;padding-left: 5% !important;}"]
<p style="text-align: center;">Policy and regulation</p>

[/vc_column_text][/vc_column_inner][vc_column_inner width="1/4"][vc_single_image image="9130" img_size="full" alignment="center" css=".vc_custom_1487673644071{margin-bottom: 10px !important;}"][vc_custom_heading text="Scale" font_container="tag:h6|font_size:24px|text_align:center|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1487845334597{padding-top: 5px !important;}"][vc_column_text text_color="#383b3b" font_size="16px" letter_spacing="" el_class="lh22" css=".vc_custom_1487845444766{padding-right: 5% !important;padding-left: 5% !important;}"]
<p style="text-align: center;">Successful initiatives</p>

[/vc_column_text][/vc_column_inner][/vc_row_inner][kleo_gap size="40px"][vc_row_inner][vc_column_inner][vc_column_text letter_spacing=""]
<p style="text-align: center;"><span class="learn-more"><a style="text-decoration: none;" href="http://cashlesscatalyst.org/about/#ecosystem-approach">Learn More <i class="fa fa-angle-right"></i></a></span></p>

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row equal_height="yes" type="color" bg_color="#ffffff" padding_top="20" padding_bottom="0"][vc_column width="5/12"][vc_row_inner][vc_column_inner][vc_single_image image="9140" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" animation="animate-when-almost-visible" css_animation="el-fade" css=".vc_custom_1487945744121{margin-bottom: 10px !important;}" link="http://cashlesscatalyst.org/digital-payment-lab/"][/vc_column_inner][/vc_row_inner][vc_row_inner css=".vc_custom_1487685045372{margin-top: 15px !important;}"][vc_column_inner][vc_column_text letter_spacing="" el_class="wpb_video_widget wpb_content_element vc_clearfix vc_video-aspect-ratio-169 vc_video-el-width-100 vc_video-align-center" css=".vc_custom_1484218583910{margin-bottom: 0px !important;}"]
<div><iframe src="https://www.youtube.com/embed/yHASqaMQjhM?rel=0&amp;showinfo=0" width="100%" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div>
[/vc_column_text][vc_custom_heading text="Digital Financial Inclusion: The India Story" font_container="tag:p|font_size:16px|text_align:left|line_height:22px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing=""][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width="7/12"][vc_row_inner][vc_column_inner][vc_column_text letter_spacing="" el_class="wpb_video_widget wpb_content_element vc_clearfix vc_video-aspect-ratio-169 vc_video-el-width-100 vc_video-align-center" css=".vc_custom_1484218505851{margin-bottom: 0px !important;}"]
<div><iframe src="https://www.youtube.com/embed/gs_Y_EvfPGA?rel=0&amp;showinfo=0" width="100%" height="350" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div>
[/vc_column_text][vc_custom_heading text="Badal Malick (CEO, Catalyst) speaking about Catalyst’s strategic vision at the Better Than Cash Alliance event in Delhi." font_container="tag:p|font_size:16px|text_align:left|line_height:22px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1487850171686{margin-bottom: 9px !important;}"][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height="yes"][vc_column_inner width="1/3"][vc_single_image image="9137" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" css=".vc_custom_1487675479814{margin-bottom: 10px !important;}" link="http://cashlesscatalyst.org/wp-content/uploads/2017/01/India-Stack.pdf"][vc_single_image image="9138" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" css=".vc_custom_1487945859988{margin-bottom: 10px !important;}" link="http://cashlesscatalyst.org/wp-content/uploads/2017/01/BCG-Google-Digital-Payments-2020-July-2016_tcm21-39245.pdf"][/vc_column_inner][vc_column_inner width="2/3"][vc_single_image image="9231" img_size="full" alignment="center" full_width="yes" animation="animate-when-almost-visible" css_animation="el-fade" css=".vc_custom_1487849533532{margin-bottom: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}"][kleo_button title="Read More" href="http://cashlesscatalyst.org/digital-kirana/" style="custom" border_width="2px" position="left" size="sm" special="no" icon="0" font_size="14px" letter_spacing="" el_class="pdp-btn" custom_background="rgba(208,31,60,0.85)" custom_bg_hover="#ffffff" custom_text="#ffffff" custom_text_hover="#d01f3c" custom_border="#d01f3c" custom_border_hover="#ffffff"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row equal_height="yes" type="color" bg_color="#ffffff" padding_top="10"][vc_column][vc_row_inner equal_height="yes"][vc_column_inner width="1/4"][vc_single_image image="9233" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" full_width="yes" el_class="pwag-height" link="http://cashlesscatalyst.org/wp-content/uploads/2017/01/watal_report-27-12-16.pdf"][/vc_column_inner][vc_column_inner width="1/2"][vc_single_image image="9234" img_size="large" alignment="center" full_width="yes" el_class="pwag-height" css=".vc_custom_1487849681448{margin-bottom: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}"][kleo_button title="Read More" href="http://cashlesscatalyst.org/alternative-lending/" target="_blank" style="custom" border_width="2px" position="left" size="sm" special="no" icon="0" font_size="14px" letter_spacing="" el_class="pdp-btn" custom_background="rgba(208,31,60,0.85)" custom_bg_hover="#ffffff" custom_text="#ffffff" custom_text_hover="#d01f3c" custom_border="#d01f3c" custom_border_hover="#ffffff"][/vc_column_inner][vc_column_inner width="1/4"][vc_single_image image="9235" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" full_width="yes" el_class="pwag-height" link="http://www.itu.int/en/ITU-T/focusgroups/dfs/Documents/09_2016/FINAL%20ENDORSED%20Enabling%20Merchant%20Payments%20Acceptance%2030%20May%202016_formatted%20AM.pdf"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row el_id="footer_area" text_align="center" type="image" bg_position_horizontal="center" enable_parallax="false" padding_top="50px" padding_bottom="50px" bg_image="7886"][vc_column width="1/4"][/vc_column][vc_column width="1/2" offset="vc_col-lg-offset-0 vc_col-md-offset-0 vc_col-sm-offset-0"][vc_single_image image="7888" img_size="full" alignment="center"][vc_column_text text_color="#ffffff" font_size="14px" letter_spacing="" css=".vc_custom_1484826298085{margin-top: 35px !important;margin-bottom: 5px !important;padding-right: 20px !important;}"]
<p style="text-align: center;">CATALYST is an initiative seeded by an alliance between the Government of India &amp; USAID, to expand digital payments and financial inclusion in India, especially for small merchants and low-income consumers.</p>

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[/vc_column_text][kleo_icon icon="facebook" href="https://www.facebook.com/CashlessCatalyst/" target="_blank" padding="15px" icon_color="#ffffff"][kleo_icon icon="linkedin" href="https://www.linkedin.com/company/13221050?trk=tyah&amp;trkInfo=clickedVertical%3Acompany%2CclickedEntityId%3A13221050%2Cidx%3A2-1-2%2CtarId%3A1476420479247%2Ctas%3Acashless%20catalyst" target="_blank" padding="15px" icon_color="#ffffff"][kleo_icon icon="twitter" href="https://twitter.com/cashlesscatalys" target="_blank" padding="15px" icon_color="#ffffff"][kleo_icon icon="youtube-play" href="https://www.youtube.com/channel/UChuc38_PfawDOu44IfYS4lw" target="_blank" padding="15px" icon_color="#ffffff"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row]";}s:15:"paul1_706803647";a:2:{s:4:"name";s:5:"paul1";s:8:"template";s:2102:"[vc_row equal_height="yes" type="image" bg_color="#ffffff" bg_repeat="repeat" bg_attachment="true" enable_parallax="false" padding_top="30" bg_image="10448"][vc_column width="3/4"][vc_row_inner equal_height="yes"][vc_column_inner el_class="publications-innercontainer" css=".vc_custom_1483946378991{margin-bottom: 10px !important;padding-right: 5px !important;padding-left: 5px !important;}"][vc_column_text letter_spacing=""][pcs template='core' showfield='title,thumbnail,date,pagination' posttype='post' categories='category$latest-news' orderby='ID' order='ASC' tsize='medium' paged='1' postcount= '6' taxrel='OR' customfield='news_type' pagedvar='59354fe70c90c'][/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width="1/4" css=".vc_custom_1496733778552{padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;background-color: #ffffff !important;}"][vc_row_inner css=".vc_custom_1483950246744{padding-bottom: 10px !important;}"][vc_column_inner][vc_column_text letter_spacing=""][fts_twitter twitter_name=cashlesscatalys tweets_count=5 twitter_height=400px cover_photo=no stats_bar=no show_retweets=yes show_replies=yes][/vc_column_text][/vc_column_inner][/vc_row_inner][vc_wp_tagcloud title="TAGS" el_class="pwidget-title" taxonomy="post_tag"][vc_custom_heading text="CONNECT WITH US" use_theme_fonts="yes" letter_spacing="" el_class="pwidget-title"][kleo_icon icon="facebook" href="https://www.facebook.com/CashlessCatalyst/" target="_blank" padding="15px" icon_color="#373a3a"][kleo_icon icon="linkedin" href="https://www.linkedin.com/company/13221050?trk=tyah&amp;trkInfo=clickedVertical%3Acompany%2CclickedEntityId%3A13221050%2Cidx%3A2-1-2%2CtarId%3A1476420479247%2Ctas%3Acashless%20catalyst" target="_blank" padding="15px" icon_color="#373a3a"][kleo_icon icon="twitter" href="https://twitter.com/cashlesscatalys" target="_blank" padding="15px" icon_color="#373a3a"][kleo_icon icon="youtube-play" href="https://www.youtube.com/channel/UChuc38_PfawDOu44IfYS4lw" target="_blank" padding="15px" icon_color="#373a3a"][/vc_column][/vc_row]";}s:19:"download_1342292119";a:2:{s:4:"name";s:8:"download";s:8:"template";s:5205:"[vc_row type="color" bg_color="#ffffff"][vc_column][vc_custom_heading text="KEY LEARNINGS" font_container="tag:h2|font_size:26px|text_align:left|color:%23373a3a|line_height:32px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_column_text text_color="#383b3b" font_size="16px" letter_spacing="" el_class="ptext-justify lh22"]
<ul class="pclist-red">
	<li>India Stack, when fully active, could transform the way in which financial services such as credit are made available to scores of financially underserved consumers.</li>
	<li>Fully realizing the benefit of India Stack requires overcoming a range of regulatory, technical, operational and behavioral roadblocks.</li>
</ul>
[/vc_column_text][vc_row_inner equal_height="yes"][vc_column_inner width="1/2"][vc_column_text text_color="#383b3b" font_size="16px" letter_spacing="" el_class="ptext-justify lh22"]<strong>User experience </strong>

<span class="pred">For Eko merchants covered under the project, the working capital loan provided by Capital Float was a novel, hassle-free product,</span> which they could access without going through traditional bank processes (which they considered complicated and time consuming).

<span class="pred">The loan access channel seemed to be work quite efficiently,</span> but overcoming key operational and regulatory challenges would make the process even more seamless.

<span class="pred">Operational and regulatory challenges prevented the activation of all the layers of India Stack.</span> For instance, project participants had to collect physical documents from the merchants because it is believed that RBI explicitly recognizes only biometric based Aadhaar eKYC and has not clarified its stance on the One Time Password (OTP)-linked Aadhaar eKYC. Similarly, a successful OTP-based eKYC process requires that the Aadhaar database be updated with the Aadhaar holders’ current and operational mobile number. Therefore, merchants who did not have their Aadhaar card linked to their mobile numbers could not complete eKYC seamlessly.

<span class="pred">Customers were willing to give consent</span> when they were informed that their remittance transaction history was being used as an indicator to offer loans. They did not have any questions on the misuse or privacy of their data, and seemed happy to access credit with ease.[/vc_column_text][/vc_column_inner][vc_column_inner width="1/2"][vc_column_text text_color="#383b3b" font_size="16px" letter_spacing="" el_class="ptext-justify lh22"]<strong>Lender experience</strong>

<span class="pred">Lenders were able to reach out to a new segment of customers through this project.</span> On the merchant side, this comprised a different channel of activity (online vs. offline), size (high turnover vs. low turnover), level of financing need (large ticket size vs. small ticket size), and tenure preference (long-term credit vs. short-term credit). On the individual customer side as well, the lender reached out a much lower income class customer, providing nano-loans, smaller in ticket size as compared to typical Micro Finance Institution (MFI) loans.

<span class="pred">Lenders seemed convinced that the India Stack would bring down the cost of lending over time, thus allowing them to offer loans at better terms.</span> They were enthusiastic that the level of effort required for onboarding customers would reduce as users develop trust and comfort with accessing loans via an end-to-end digital channel.

<span class="pred">Lenders primarily used remittance data, which seemed to be a good proxy to make certain kind of loans;</span> however, there could be potential to use other forms of data (online transaction history, POS machine data, etc.) for underwriting loans.[/vc_column_text][vc_column_text text_color="#383b3b" font_size="16px" letter_spacing="" el_class="ptext-justify lh22"]<strong>Technology Integrator Experience</strong>

<span class="pred">There were no major issues in terms of technology integration.</span> A certain level of technology readiness from Application Service Providers (ASPs) is recommended, going by Capital Float’s experience, from the conception stage to facilitate ease of integration. Designing an application which factors in integration at the conception stage can help speed up the integration process and subsequent deployment. Both KYC User Agencies (KUAs) recommend the use of the pre-production platform for testing before deploying an enterprise-level platform which is real time.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][kleo_gap size="30px"][kleo_button title="Download full report" href="http://cashlesscatalyst.org/wp-content/uploads/2017/03/2016-09-22_-iSpirt-India-stack-fact-sheet_9-page_Ver4-1.pdf" target="_blank" position="left" size="lg" type="boxed-icon" special="no" icon="download" font_size="14px" letter_spacing="" el_class="pkirbtn" icon_custom_background="#d11e3c" icon_custom_text="#ffffff"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]";}}