[vc_row equal_height="yes" el_id="first-section" inner_container="no" type="image" enable_parallax="false" parallax_speed="0.4" padding_top="0" padding_bottom="0" fixed_height="899px" bg_image="10060"][vc_column][vc_row_inner inner_container="yes" min_height="899px" bg_pos_h="center" bg_pos_v="top" css=".vc_custom_1483077947446{background-image: url(https://cashlesscatalyst.org/wp-content/uploads/2015/11/triangle-banner1.png?id=7987) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}" el_id="white-triangle"][vc_column_inner el_class="pzindex" offset="vc_col-lg-6 vc_col-md-8 vc_col-xs-12"][kleo_gap size="120px" visibility="visible-xs"][kleo_gap size="160px" visibility="visible-sm"][kleo_gap size="200px" visibility="visible-md,visible-lg"][vc_custom_heading text="ABOUT US" font_container="tag:h1|font_size:36px|text_align:left|line_height:42px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_column_text font_size="16px" vertical_separator="yes" letter_spacing="" letter-spacing="75"]Catalyst is an initiative funded by United States Agency for International Development (USAID) under the mSTAR Program to increase adoption of digital payments in India, using a targeted ecosystem approach.

Our vision is to realize an inclusive digital economy that meets the needs of all Indians.[/vc_column_text][/vc_column_inner][vc_column_inner offset="vc_col-lg-3"][/vc_column_inner][vc_column_inner offset="vc_col-lg-4 vc_col-md-4 vc_col-xs-12"][kleo_gap size="290px" visibility="visible-xs,visible-sm"][kleo_gap size="634px" visibility="visible-md,visible-lg"][vc_single_image image="7820" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="bottom-to-top"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row el_id="navigating-unchartered-waters" type="image" bg_color="#ffffff" bg_repeat="repeat" padding_top="" padding_bottom=""][vc_column][kleo_magic_container position="absolute" top="0px" left="50%" min_height="521px" width="2560px" css=".vc_custom_1486370275881{margin-left: -1145px !important;background-image: url(https://cashlesscatalyst.org/wp-content/uploads/2015/11/home-banner-triangle.png?id=7813) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}"][/kleo_magic_container][vc_row_inner equal_height="yes" css=".vc_custom_1486361953253{margin-bottom: 20px !important;padding-top: 5% !important;padding-right: 5% !important;padding-left: 5% !important;background-color: #ffffff !important;}"][vc_column_inner css=".vc_custom_1486361714089{padding-right: 5% !important;padding-left: 5% !important;}"][vc_custom_heading text="THE CONTEXT: NAVIGATING UNCHARTERED WATERS" font_container="tag:h2|font_size:36px|text_align:center|color:%23373a3a|line_height:42px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing="" css=".vc_custom_1487929448061{margin-bottom: 0px !important;padding-bottom: 0px !important;}"][vc_column_text font_size="16px" letter_spacing=""]
<p style="text-align: center;">India is just starting its digital payments journey. Currently, its performance trails other BRIC nations -- Brazil, Russia, and China. In 2014, just over 50 percent of Indian adults held an account with a financial institution compared with nearly 70 percent of adults in other BRIC economies.</p>
[/vc_column_text][vc_empty_space height="20px"][/vc_column_inner][vc_column_inner width="1/3"][vc_column_text font_size="17px" letter_spacing="" el_class="lh24" css=".vc_custom_1488780203409{padding-right: 5.5% !important;padding-left: 5.5% !important;}"]
<p style="text-align: center;"><strong>Digitization of person to merchant expenditure</strong></p>
[/vc_column_text][vc_single_image image="12347" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade" css=".vc_custom_1520528382671{margin-bottom: 10px !important;}"][/vc_column_inner][vc_column_inner width="1/3"][vc_column_text font_size="17px" letter_spacing="" el_class="lh24" css=".vc_custom_1488780103405{padding-right: 2.5% !important;padding-left: 2.5% !important;}"]
<p style="text-align: center;"><strong>Digitization of small retailer to supplier payments</strong></p>
[/vc_column_text][vc_single_image image="8955" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade" css=".vc_custom_1487930203111{margin-bottom: 10px !important;}"][/vc_column_inner][vc_column_inner width="1/3"][vc_column_text font_size="17px" letter_spacing="" el_class="lh24" css=".vc_custom_1487930070492{padding-right: 2.5% !important;padding-left: 2.5% !important;}"]
<p style="text-align: center;"><strong>Penetration of merchant digital payment acceptance</strong></p>
[/vc_column_text][vc_single_image image="12591" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="el-fade" css=".vc_custom_1521196337938{margin-bottom: 10px !important;}"][/vc_column_inner][vc_column_inner][vc_column_text text_color="#1e73be" font_size="14px" letter_spacing=""]
<p style="text-align: right;"><a style="color: #2b45d6;" href="http://www.visa.co.in/aboutvisa/research/include/Digital_Payments_India.pdf" target="_blank" rel="noopener noreferrer">Source</a></p>
[/vc_column_text][kleo_gap size="40px"][vc_column_text font_size="16px" letter_spacing=""]<span style="color: #d11e3c;"><a style="color: #d11e3c;" href="https://www.globalinnovationexchange.org/beyond-cash" target="_blank" rel="noopener noreferrer">Our own survey research</a></span> shows that 97 percent of retail transactions are conducted in cash or check; only 6 percent of merchants accept digital payments; and just over 10 percent consumers have used a debit card for payments in the last year in India.[/vc_column_text][vc_column_text font_size="16px" letter_spacing=""]However, Indians are now better financially and digitally connected than ever before. This reflects in the growth in Jan Dhan bank accounts for the poor, Aadhaar registrations which provide easy biometric authentication to access services and make transactions, mobile phone accounts, and Internet connectivity. In addition, several fiscal incentives and technology initiatives have been targeted at making India a less cash economy.[/vc_column_text][/vc_column_inner][vc_column_inner width="1/4"][vc_single_image image="12350" img_size="full" alignment="center" css=".vc_custom_1520528991452{margin-bottom: 0px !important;padding-bottom: 0px !important;}"][vc_column_text text_color="#373a3a" font_size="16px" letter_spacing=""]
<p style="text-align: center;">Jan Dhan bank accounts</p>
[/vc_column_text][/vc_column_inner][vc_column_inner width="1/4"][vc_single_image image="9353" img_size="full" alignment="center" css=".vc_custom_1487932224593{margin-bottom: 0px !important;padding-bottom: 0px !important;}"][vc_column_text text_color="#373a3a" font_size="16px" letter_spacing=""]
<p style="text-align: center;">Aadhaar accounts</p>
[/vc_column_text][/vc_column_inner][vc_column_inner width="1/4"][vc_single_image image="12352" img_size="full" alignment="center" css=".vc_custom_1520529246131{margin-bottom: 0px !important;padding-bottom: 0px !important;}"][vc_column_text text_color="#373a3a" font_size="16px" letter_spacing=""]
<p style="text-align: center;">Phone accounts</p>
[/vc_column_text][/vc_column_inner][vc_column_inner width="1/4"][vc_single_image image="9356" img_size="full" alignment="center" css=".vc_custom_1487932239744{margin-bottom: 0px !important;padding-bottom: 0px !important;}"][vc_column_text text_color="#373a3a" font_size="16px" letter_spacing=""]
<p style="text-align: center;">Indians with Internet access</p>
[/vc_column_text][/vc_column_inner][vc_column_inner][vc_column_text text_color="#373a3a" font_size="16px" letter_spacing="" el_class="square-bullet-red"]<strong>Nevertheless, the digital payments last mile remains fragmented due to several factors: </strong>
<ul>
 	<li><span style="color: #373a3a;">There are far too few digital payment acceptance points for consumer comfort</span></li>
 	<li><span style="color: #373a3a;">From the merchants’ perspective, there is insufficient demand from consumers</span></li>
 	<li><span style="color: #373a3a;">Synergies across service providers (payment infrastructure companies, banks, fintech innovators) are under-tapped in the absence of market facilitation mechanisms</span></li>
 	<li><span style="color: #373a3a;">Regulation lags behind innovation; this imbalance prevents a degree of customer protection needed for the functioning of a healthy market</span></li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row disable_element="yes" front_status="draft"][vc_column][vc_row_inner css=".vc_custom_1487942020748{margin-bottom: 50px !important;}"][vc_column_inner][vc_custom_heading text="Our research into Indian consumer and merchant behavior has generated interesting insights on how to catalyze last mile payments." font_container="tag:h3|font_size:24px|text_align:center|color:%23d11e3c|line_height:30px" google_fonts="font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal" letter_spacing=""][vc_column_text text_color="#373a3a" font_size="24px" font_weight="bold" letter_spacing=""]
<p style="text-align: center;">Key Insights for Consumers</p>
[/vc_column_text][/vc_column_inner][vc_column_inner width="1/12"][/vc_column_inner][vc_column_inner width="1/6"][vc_single_image image="9365" img_size="full" css=".vc_custom_1487934180340{margin-bottom: 0px !important;}"][vc_column_text font_size="16px" letter_spacing=""]<strong>Create opportunities for daily use</strong>

High-frequency low-value transactions (such as managing loose change, tracking expenses, etc.) are a better catalyst than low-frequency high-value transactions for digital payments habit formation[/vc_column_text][/vc_column_inner][vc_column_inner width="1/6"][vc_single_image image="9366" img_size="full" css=".vc_custom_1487934189037{margin-bottom: 0px !important;}"][vc_column_text font_size="16px" letter_spacing=""]<strong>Micro savings are a valuable hook</strong>

People feel that they are unable to be disciplined about their spending targets and end up "wasting money" if there is free cash lying at home[/vc_column_text][/vc_column_inner][vc_column_inner width="1/6"][vc_single_image image="9367" img_size="full" css=".vc_custom_1487934195985{margin-bottom: 0px !important;}"][vc_column_text font_size="16px" letter_spacing=""]<strong>Communicate and educate benefits</strong>

Many consumers have limited awareness of digital payments, because they perceive it to be irrelevant; focusing communication on one sharply defined use case with a clear benefit can be an anchor for broader adoption[/vc_column_text][/vc_column_inner][vc_column_inner width="1/6"][vc_single_image image="9368" img_size="full" css=".vc_custom_1487934203651{margin-bottom: 0px !important;}"][vc_column_text font_size="16px" letter_spacing=""]<strong>Assisted first time use is important</strong>

First time use of a new digital payment method is tough for users and carries perceived financial risk; assisted first time payments can mitigate this hurdle[/vc_column_text][/vc_column_inner][vc_column_inner width="1/6"][vc_single_image image="9369" img_size="full" css=".vc_custom_1487934209755{margin-bottom: 0px !important;}"][vc_column_text font_size="16px" letter_spacing=""]<strong>The payment instrument should match the purchase type
</strong>

Larger and formal-looking payment products are associated to expensive purchases; similarly, smaller &amp; informal artefacts may get associated to smaller purchases[/vc_column_text][/vc_column_inner][vc_column_inner width="1/12"][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text text_color="#373a3a" font_size="24px" font_weight="bold" letter_spacing=""]
<p style="text-align: center;">Key Insights for Merchants</p>
[/vc_column_text][/vc_column_inner][vc_column_inner width="1/12"][/vc_column_inner][vc_column_inner width="1/6"][vc_single_image image="9372" img_size="full" css=".vc_custom_1487934171416{margin-bottom: 0px !important;}"][vc_column_text font_size="16px" letter_spacing=""]<strong>No upfront costs can increase trials
</strong>

Keeping a minimum deposit in current accounts for obtaining a POS machine is an impediment to adoption; Merchants prefer models which are transaction linked[/vc_column_text][/vc_column_inner][vc_column_inner width="1/6"][vc_single_image image="9373" img_size="full" css=".vc_custom_1487933926057{margin-bottom: 0px !important;}"][vc_column_text font_size="16px" letter_spacing=""]<strong>Consumer demand is the key catalyst</strong>

Merchants cite lack of consumer demand as the key factor preventing adoption of digital payments; most merchants are willing to adopt payments technology if customers ask for it[/vc_column_text][/vc_column_inner][vc_column_inner width="1/6"][vc_single_image image="9374" img_size="full" css=".vc_custom_1487933974562{margin-bottom: 0px !important;}"][vc_column_text font_size="16px" letter_spacing=""]<strong>Digital money + Physical proof</strong>

A large proportion of users transact through non-digital methods and physical artefacts such as paper receipts help in instilling trust as opposed to non-solid digital receipts[/vc_column_text][/vc_column_inner][vc_column_inner width="1/6"][vc_single_image image="9375" img_size="full" css=".vc_custom_1487935020088{margin-bottom: 0px !important;}"][vc_column_text font_size="16px" letter_spacing=""]<strong>Credit as a hook</strong>

Access to credit is a more severe pain point than the need to digitize cash, and therefore can be a powerful incentive to bring small merchants on digital payment platforms[/vc_column_text][/vc_column_inner][vc_column_inner width="1/6"][vc_single_image image="9376" img_size="full" css=".vc_custom_1487935042651{margin-bottom: 0px !important;}"][vc_column_text font_size="16px" letter_spacing=""]<strong>Cash + Digital hybrids can be important</strong>

Managing daily change is a significant pain point for merchants and they often have to waste time and money to arrange change[/vc_column_text][/vc_column_inner][vc_column_inner width="1/12"][/vc_column_inner][vc_column_inner css=".vc_custom_1487938697764{margin-top: 20px !important;}"][kleo_button title="Learn More" href="https://www.globalinnovationexchange.org/beyond-cash" target="_blank" style="custom" border_width="2px" position="center" size="sm" special="no" border="no" icon="0" font_size="14px" font_weight="400" letter_spacing="" box_shadow_color="rgba(43,33,47,0.15)" box_shadow_x="6" box_shadow_blur="18" el_class="hidden" custom_background="#d11e3c" custom_bg_hover="#ffffff" custom_text="#ffffff" custom_text_hover="#d11e3c" custom_border="#d11e3c" custom_border_hover="#ffffff"][vc_column_text letter_spacing=""]
<p style="text-align: center;"><span class="learn-more"><a style="text-decoration: none;" href="https://www.globalinnovationexchange.org/beyond-cash">Learn More <i class="fa fa-angle-right"></i></a></span></p>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row padding_bottom="0"][vc_column][rev_slider_vc alias="keyinsights"][/vc_column][/vc_row][vc_row equal_height="yes" type="color" bg_color="#ffffff" padding_bottom="0"][vc_column][vc_empty_space height="30px"][vc_row_inner equal_height="yes"][vc_column_inner][vc_custom_heading text="CATALYST IS UNIQUELY POSITIONED TO PUSH THE NEEDLE" font_container="tag:h2|font_size:36px|text_align:center|color:%23373a3a|line_height:42px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][vc_column_text font_size="16px" letter_spacing=""]
<p style="text-align: center;">Catalyst has three distinct engines of activity, coordinated in a manner in which we hope their sum will be greater than its parts. Our Digital Payments Lab involves implementing a set of coordinated initiatives in a local geographical ecosystem to shift consumer, merchant and supplier behavior from cash to digital payment transactions.</p>
[/vc_column_text][/vc_column_inner][vc_column_inner el_class="pup-container phide" width="1/2" css=".vc_custom_1489065592080{padding-right: 5% !important;}"][vc_custom_heading text="Phase 1" font_container="tag:h2|font_size:24px|text_align:left|color:%23d11e3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing=""][vc_column_text font_size="16px" letter_spacing=""]<span style="color: #373a3a;">Build digital payment labs in urban and rural geographies to test and to demonstrate workable cash-light systems for consumers, merchants and suppliers, targeting a 10x boost in payment digitization rates.</span>[/vc_column_text][/vc_column_inner][vc_column_inner el_class="pup-container phide" width="1/2" css=".vc_custom_1489065582551{padding-right: 5% !important;}"][vc_custom_heading text="Phase 2" font_container="tag:h2|font_size:24px|text_align:left|color:%23d11e3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing=""][vc_column_text font_size="16px" letter_spacing=""]<span style="color: #373a3a;">Institutionalize and scale successful initiatives in close partnership with public and private sector stakeholders, thus crystallizing replicable models for implementation.</span>[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=".vc_custom_1505396058573{margin-top: 30px !important;}"][vc_column_inner][vc_single_image image="10959" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="bottom-to-top" el_class="phide"][rev_slider_vc alias="about-dpl"][/vc_column_inner][/vc_row_inner][vc_empty_space height="100px"][/vc_column][/vc_row][vc_row disable_element="yes" front_status="draft" type="color" bg_color="#ffffff"][vc_column][vc_row_inner css=".vc_custom_1487942075495{margin-top: 35px !important;}"][vc_column_inner css=".vc_custom_1487942747395{margin-bottom: 30px !important;}"][/vc_column_inner][vc_column_inner width="1/2"][vc_custom_heading text="Catalyst is investing in three capabilities that can help scale the benefits of its Digital Payment Labs" font_container="tag:h3|font_size:24px|text_align:left|color:%23373a3a|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing=""][vc_single_image image="9805" img_size="full" alignment="center"][/vc_column_inner][vc_column_inner width="1/2"][vc_column_text font_size="16px" letter_spacing="" el_class="numeric-points-red"]
<ol>
 	<li><span style="color: #d11e3c;">Fintech for the Bottom 80</span>
<span style="color: #373a3a; font-size: 16px;">As an incubator that helps visionary entrepreneurs to build new products, processes and interfaces that address the unique needs of hundreds of millions strong as yet underserved segments</span></li>
 	<li><span style="color: #d11e3c;">Data Sharing/Data Vault</span>
<span style="color: #373a3a; font-size: 16px;">As a public utility platform to ease data gathering for regulatory purposes and more efficient data exchange between front-end (e.g., points of sale) and back-end (e.g., digital lenders) players to deliver new and appropriate services (e.g., access to credit) to end users</span></li>
 	<li><span style="color: #d11e3c;">Regulatory Sandbox</span>
<span style="color: #373a3a; font-size: 16px;">As a mechanism for policymakers and regulators to more effectively engage with innovators in a controlled environment, simulate and study new policy environments, develop customer protection systems, and promote policy design based on proof</span></li>
</ol>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row equal_height="yes" content_placement="middle" disable_element="yes" front_status="draft" type="color" bg_color="#ffffff" padding_top=""][vc_column][vc_row_inner css=".vc_custom_1487942075495{margin-top: 35px !important;}"][vc_column_inner width="1/4" css=".vc_custom_1489062433193{margin-bottom: 30px !important;}"][/vc_column_inner][vc_column_inner width="1/2"][vc_custom_heading text="Catalyst is investing in three capabilities that can help scale the benefits of its Digital Payment Labs" font_container="tag:h3|font_size:24px|text_align:center|color:%23373a3a|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1489059587620{margin-bottom: 40px !important;}"][/vc_column_inner][vc_column_inner width="1/4"][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height="yes" content_placement="middle"][vc_column_inner width="1/3"][vc_column_text font_size="16px" letter_spacing="" el_class="ptext-align-right"]<span style="color: #d11e3c;">1. Fintech for the Bottom 80</span>
<span style="color: #373a3a; font-size: 16px;">As an incubator that helps visionary entrepreneurs to build new products, processes and interfaces that address the unique needs of hundreds of millions strong as yet underserved segments</span>[/vc_column_text][/vc_column_inner][vc_column_inner width="1/3" offset="vc_hidden-xs"][vc_single_image image="9899" img_size="full" alignment="center"][/vc_column_inner][vc_column_inner width="1/3"][vc_column_text font_size="16px" letter_spacing="" el_class="numeric-points-red"]<span style="color: #d11e3c;">2. Data Sharing/Data Vault</span>
<span style="color: #373a3a; font-size: 16px;">As a public utility platform to ease data gathering for regulatory purposes and more efficient data exchange between front-end (e.g., points of sale) and back-end (e.g., digital lenders) players to deliver new and appropriate services (e.g., access to credit) to end users</span>[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=".vc_custom_1489060379488{margin-top: 2% !important;}"][vc_column_inner width="1/3"][/vc_column_inner][vc_column_inner width="1/3"][vc_column_text font_size="16px" letter_spacing="" el_class="numeric-points-red"]<span style="color: #d11e3c;">3. Regulatory Sandbox</span>
<span style="color: #373a3a; font-size: 16px;">As a mechanism for policymakers and regulators to more effectively engage with innovators in a controlled environment, simulate and study new policy environments, develop customer protection systems, and promote policy design based on proof</span>[/vc_column_text][/vc_column_inner][vc_column_inner width="1/3"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row content_placement="middle" el_id="ecosystem-approach" type="image" bg_color="#eeeeee" bg_image="7841"][vc_column][vc_row_inner][vc_column_inner css=".vc_custom_1505371881613{margin-bottom: 30px !important;}"][vc_custom_heading text="CRACKING THE PAYMENTS JUGGERNAUT" font_container="tag:h2|font_size:36px|text_align:center|color:%23373a3a|line_height:42px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing=""][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width="1/3"][vc_row_inner][vc_column_inner][vc_single_image image="11354" img_size="full" alignment="center" animation="animate-when-almost-visible" css_animation="bottom-to-top" css=".vc_custom_1505369933736{margin-top: 35px !important;}"][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width="2/3"][vc_row_inner][vc_column_inner width="1/12"][/vc_column_inner][vc_column_inner width="5/12"][vc_custom_heading text="Define" font_container="tag:h6|font_size:24px|text_align:left|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1487943064167{margin-bottom: 0px !important;}"][vc_column_text text_color="#373a3a" font_size="16px" letter_spacing="" css=".vc_custom_1505370234140{margin-top: 0px !important;}"]
<p style="text-align: justify;">Distinct economic geographies (cities, rural clusters or small towns) where local networks of merchants, consumers, distributors financial services providers, and governments transact with each other</p>
[/vc_column_text][/vc_column_inner][vc_column_inner width="1/12"][/vc_column_inner][vc_column_inner width="5/12"][vc_custom_heading text="Test" font_container="tag:h6|font_size:24px|text_align:left|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1487943105830{margin-bottom: 0px !important;}"][vc_column_text text_color="#373a3a" font_size="16px" letter_spacing="" css=".vc_custom_1505370286653{margin-top: 0px !important;}"]
<p style="text-align: justify;">Technology and business models by rolling out initiatives and experiments that combine technologies, business models and institutional innovations to drive large-scale digital payments penetration</p>
[/vc_column_text][/vc_column_inner][vc_column_inner width="1/12"][/vc_column_inner][vc_column_inner width="5/12"][vc_custom_heading text="Support" font_container="tag:h6|font_size:24px|text_align:left|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1488553545187{margin-bottom: 0px !important;}"][vc_column_text text_color="#373a3a" font_size="16px" letter_spacing="" css=".vc_custom_1505370347290{margin-top: 0px !important;}"]
<p style="text-align: justify;">Policies and regulations that enable digital payments through analyses and recommendations based on success on the ground</p>
[/vc_column_text][/vc_column_inner][vc_column_inner width="1/12"][/vc_column_inner][vc_column_inner width="5/12"][vc_custom_heading text="Scale" font_container="tag:h6|font_size:24px|text_align:left|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1487943122423{margin-bottom: 0px !important;}"][vc_column_text text_color="#373a3a" font_size="16px" letter_spacing="" css=".vc_custom_1505370397781{margin-top: 0px !important;}"]
<p style="text-align: justify;">Successful digital payment initiatives across the country by leveraging strategic partnerships and government programs to inform and institutionalize</p>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row equal_height="yes" content_placement="middle" el_id="ecosystem-approach" disable_element="yes" front_status="draft" type="image" bg_color="#eeeeee" bg_image="7841"][vc_column][vc_row_inner][vc_column_inner][vc_custom_heading text="CRACKING THE PAYMENTS CODE" font_container="tag:h2|font_size:36px|text_align:center|color:%23373a3a|line_height:42px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing="" css=".vc_custom_1489122843037{margin-bottom: 40px !important;}"][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width="1/4" el_class="ctpj-container"][vc_row_inner equal_height="yes"][vc_column_inner el_class="hexagon-white" css=".vc_custom_1489056661534{margin-bottom: 50px !important;}"][vc_custom_heading text="Define" font_container="tag:h6|font_size:24px|text_align:center|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1489055767879{margin-bottom: 0px !important;}" el_class="ctp-title"][vc_column_text text_color="#373a3a" font_size="16px" letter_spacing="" el_class="ptext-center" css=".vc_custom_1489055827674{margin-top: 0px !important;padding-top: 20px !important;}"]Distinct economic geographies (cities, rural clusters or small towns) where local networks of merchants, consumers, distributors  financial services providers, and governments transact with each other[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height="yes"][vc_column_inner el_class="hexagon-white"][vc_custom_heading text="Test" font_container="tag:h6|font_size:24px|text_align:center|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1489055945604{margin-bottom: 0px !important;}" el_class="ctp-title"][vc_column_text text_color="#373a3a" font_size="16px" letter_spacing="" el_class="ptext-center" css=".vc_custom_1489055851053{margin-top: 0px !important;padding-top: 20px !important;}"]Technology and business models by rolling out initiatives and experiments that combine technologies, business models and institutional innovations to drive large-scale digital payments penetration[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width="1/2"][vc_row_inner equal_height="yes" content_placement="middle"][vc_column_inner offset="vc_hidden-sm vc_hidden-xs"][vc_single_image image="9772" img_size="full" alignment="center" css=".vc_custom_1489048690467{margin-top: 35px !important;}"][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width="1/4" el_class="ctpj-container"][vc_row_inner equal_height="yes"][vc_column_inner el_class="hexagon-white" css=".vc_custom_1489056673791{margin-bottom: 50px !important;}"][vc_custom_heading text="Support" font_container="tag:h6|font_size:24px|text_align:center|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1489055926008{margin-bottom: 0px !important;}" el_class="ctp-title"][vc_column_text text_color="#373a3a" font_size="16px" letter_spacing="" el_class="ptext-center" css=".vc_custom_1489055888329{margin-top: 0px !important;padding-top: 20px !important;}"]Policies and regulations that enable digital payments through analyses and recommendations based on success on the ground[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height="yes"][vc_column_inner el_class="hexagon-white"][vc_custom_heading text="Scale" font_container="tag:h6|font_size:24px|text_align:center|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1489055961372{margin-bottom: 0px !important;}" el_class="ctp-title"][vc_column_text text_color="#373a3a" font_size="16px" letter_spacing="" el_class="ptext-center" css=".vc_custom_1489055869165{margin-top: 0px !important;padding-top: 20px !important;}"]Successful digital payment initiatives across the country by leveraging strategic partnerships and government programs to inform and institutionalize[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row inner_container="no"][vc_column][vc_row_inner][vc_column_inner width="1/12"][/vc_column_inner][vc_column_inner width="10/12"][vc_custom_heading text="OUR ROLE - BOTH THAT OF A SPEEDBOAT AND TUGBOAT" font_container="tag:h2|font_size:36px|text_align:center|color:%23373a3a|line_height:42px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal" letter_spacing="" css=".vc_custom_1488952925715{margin-top: 20px !important;margin-bottom: 50px !important;}"][/vc_column_inner][vc_column_inner width="1/12"][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height="yes"][vc_column_inner width="1/12"][/vc_column_inner][vc_column_inner width="1/6" css=".vc_custom_1489062234491{margin-right: 0px !important;margin-left: 0px !important;padding-right: .5% !important;padding-left: .5% !important;}"][vc_single_image image="9906" img_size="full" alignment="center" css=".vc_custom_1489061316397{margin-right: 0px !important;margin-left: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}"][/vc_column_inner][vc_column_inner width="1/6" css=".vc_custom_1489062247167{margin-right: 0px !important;margin-left: 0px !important;padding-right: .5% !important;padding-left: .5% !important;}"][vc_single_image image="9907" img_size="full" alignment="center" css=".vc_custom_1489061425616{margin-right: 0px !important;margin-left: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}"][/vc_column_inner][vc_column_inner width="1/6" css=".vc_custom_1489062292531{margin-right: 0px !important;margin-left: 0px !important;padding-right: .5% !important;padding-left: .5% !important;}"][vc_single_image image="9908" img_size="full" alignment="center" css=".vc_custom_1489061455908{margin-right: 0px !important;margin-left: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}"][/vc_column_inner][vc_column_inner width="1/6" css=".vc_custom_1489062271812{margin-right: 0px !important;margin-left: 0px !important;padding-right: .5% !important;padding-left: .5% !important;}"][vc_single_image image="9948" img_size="full" alignment="center" css=".vc_custom_1489123606295{margin-right: 0px !important;margin-left: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}"][/vc_column_inner][vc_column_inner width="1/6" css=".vc_custom_1489062283868{margin-right: 0px !important;margin-left: 0px !important;padding-right: .5% !important;padding-left: .5% !important;}"][vc_single_image image="9910" img_size="full" alignment="center" css=".vc_custom_1489061592414{margin-right: 0px !important;margin-left: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}"][/vc_column_inner][vc_column_inner width="1/12"][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height="yes" disable_element="yes" el_class="phide"][vc_column_inner width="1/12"][/vc_column_inner][vc_column_inner width="1/6"][vc_single_image image="9389" img_size="full" alignment="center" css=".vc_custom_1487937038779{margin-bottom: 0px !important;}"][vc_custom_heading text="Thought Leadership" font_container="tag:h6|font_size:24px|text_align:center|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1487942197732{margin-bottom: 0px !important;}"][vc_column_text text_color="#373a3a" font_size="16px" letter_spacing=""]
<p style="text-align: center;">Design project portfolios, partnerships, end-to-end solutions, enhanced interfaces and hypotheses to be tested on the ground</p>
[/vc_column_text][/vc_column_inner][vc_column_inner width="1/6"][vc_single_image image="9390" img_size="full" alignment="center" css=".vc_custom_1487937093162{margin-bottom: 0px !important;}"][vc_custom_heading text="Targeted Funding" font_container="tag:h6|font_size:24px|text_align:center|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1487942212954{margin-bottom: 0px !important;}"][vc_column_text text_color="#373a3a" font_size="16px" letter_spacing=""]
<p style="text-align: center;">Incubation grants and USAID credit guarantees to promote entrepreneurial efforts to solve market failures</p>
[/vc_column_text][/vc_column_inner][vc_column_inner width="1/6"][vc_single_image image="9391" img_size="full" alignment="center" css=".vc_custom_1487937124318{margin-bottom: 0px !important;}"][vc_custom_heading text="Project Delivery
" font_container="tag:h6|font_size:24px|text_align:center|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1487942246166{margin-bottom: 0px !important;}"][vc_column_text text_color="#373a3a" font_size="16px" letter_spacing=""]
<p style="text-align: center;">On-the-ground Project Management Unit to track progress and coordinate stakeholders</p>
[/vc_column_text][/vc_column_inner][vc_column_inner width="1/6"][vc_single_image image="9392" img_size="full" alignment="center" css=".vc_custom_1487937154277{margin-bottom: 0px !important;}"][vc_custom_heading text="Knowledge Management
" font_container="tag:h6|font_size:24px|text_align:center|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1487942282826{margin-bottom: 0px !important;}"][vc_column_text text_color="#373a3a" font_size="16px" letter_spacing=""]
<p style="text-align: center;">Collaborative, multi-dimensional research on adoption and use of digital finance, and its long term impact</p>
[/vc_column_text][/vc_column_inner][vc_column_inner width="1/6"][vc_single_image image="9393" img_size="full" alignment="center" css=".vc_custom_1487937188914{margin-bottom: 0px !important;}"][vc_custom_heading text="Advocacy Platform" font_container="tag:h6|font_size:24px|text_align:center|color:%23d01f3c|line_height:30px" google_fonts="font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal" letter_spacing="" css=".vc_custom_1488891423771{margin-bottom: 0px !important;}"][vc_column_text text_color="#373a3a" font_size="16px" letter_spacing=""]
<p style="text-align: center;">Multisector partnerships to address key challenges, disseminate learnings, scale successful initiatives, and advocate enabling policies</p>
[/vc_column_text][/vc_column_inner][vc_column_inner width="1/12"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_height="yes" content_placement="middle" type="image" bg_position_horizontal="center" bg_repeat="repeat-y" bg_attachment="true" enable_parallax="false" parallax_speed="0.4" padding_top="70" padding_bottom="0" margin_top="40" margin_bottom="0" bg_image="10061"][vc_column][vc_row_inner][vc_column_inner][vc_column_text text_color="#ffffff" font_size="18px" letter_spacing="" el_class="lh24"][timeline-express][/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row el_id="footer_area" text_align="center" type="image" bg_position_horizontal="center" padding_top="50px" padding_bottom="50px" bg_image="9937"][vc_column width="1/4"][/vc_column][vc_column width="1/2" offset="vc_col-lg-offset-0 vc_col-md-offset-0 vc_col-sm-offset-0"][vc_single_image image="7888" img_size="full" alignment="center"][vc_column_text text_color="#ffffff" font_size="14px" letter_spacing="" css=".vc_custom_1526057729699{margin-top: 35px !important;margin-bottom: 5px !important;padding-right: 20px !important;}"]
<p style="text-align: center;">CATALYST is an initiative funded by USAID under the mSTAR Program, through funding provided to FHI 360. Housed within IFMR LEAD, the initiative aims to expand digital payments and financial inclusion in India, especially for small merchants and low-income consumers.</p>
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